Sun Siyam Resorts Presents Unforgettable Eid Al Fitr Celebrations

Sun Siyam Resorts announces an extraordinary lineup of events and festivities to celebrate Eid Al Fitr. All five of the stunning properties in the Maldives will celebrate Eid Al Fitr will take place from the 09th to the 12th of April 2024. Guests can expect performances and culinary delights during Eid at Sun Siyam Resorts!

Siyam World

At Siyam World the festivities are set to bring a whirlwind of entertainment and culinary delights to its shoreline for the holidays. Renowned Moroccan-Dutch sensation Hnd Laroussi will serenade guests. Her soulful melodies accompanied by electrifying beats of international percussionist and DJ Walter Scalzone will take place for three unforgettable nights. Additionally, Chef Theodoros Katsoulotos will tantalize taste buds with three exclusive dining experiences. The meals will feature Mediterranean and European cuisines amid the stunning backdrops.

Additionally, the resort will also bring cultural activities for Eid. This includes Bodubery, Maldivian Dances and Eid beach games!

Sun Siyam Olhuveli

At Sun Siyam Olhuveli illusionist Mohammed Mountassir will add an extra sprinkle of magic on Eid Al Fitr festivities. Guests can experience mind-bending illusions and captivating tricks as he takes the stage for two exclusive shows.

Sun Siyam Iru Fushi

At Sun Siyam Iru Fushi guests can explore the culinary delights of Chef Ahmed Fatheen. Renowned for his expertise in Japanese cuisine, Chef Fatheen will delight guests with his culinary creations. In addition to his experience, Chef Fatheen is also renowned for his Japanese restaurant OISHII. Moreover, guests at Sun Siyam Iru Fushi can also get a glimpse into Maldivian traditions. Guests can explore traditional Maldivian craftsmanship, cultural performances as well as culinary delights.

Sun Siyam Vilu Reef

Sun Siyam Vilu Reef kicks off Eid with lunch at Aqua restaurant. The day is followed by beach activities and an authentic Thali-style dinner at the Traditional Cultural Village. Guests can also pamper themselves with a specially curated Eid pamper package. This package allows guests to explore amazing deals at the resort’s spa and avail 15% discount on selected water activities.

Sun Siyam Iru Veli

A Spectacular Eid celebration is set to take place at Sun Siyam Iru Veli on April 9th! This event will include a fusion of cultural immersion, culinary excellence as well as wellness activities. Guests can relish a themed Eid lunch buffet at Aqua Orange Restaurant. Additionally, guests can explore an Eid-themed BBQ as well as breath-taking performances.

Sun Siyam Pasikudah

Nestled along the pristine shores of Pasikudah, Sun Siyam Pasikudah invites guests to celebrate Eid Al Fitr amidst the breathtaking coastal scenery. Experience the serene beauty of the coastal retreat with leisurely beach walks, rejuvenating spa treatments, and gourmet dining experiences. Sun Siyam Pasikudah offers a peaceful sanctuary for guests seeking relaxation and tranquillity this Eid.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.