Inside the Maldives’ Bold Presence at WTM London 2024

The Maldives is making a strong impact at the World Travel Market (WTM) London 2024, which runs from November 5 to 7 at Excel London. As one of the world’s largest travel trade events, WTM provides a platform for professionals to connect, share insights, and explore business opportunities. MMPRC is leading the Maldives’ delegation, showcasing the country’s tourism offerings to the global trade.

A Strong Presence at WTM London 2024

This year, the Maldives brings a large team to WTM, with 217 representatives from 91 industry partners. MMPRC has set up a 650 sqm stand to showcase the country’s unique tourism experiences. The stand includes 75 co-exhibitor counters, 55 B2B meeting tables, and three meeting areas. Visitors can mark locations they’ve visited on a special interactive map at the stand.

MMPRC is engaging travel professionals from the UK, a key market for the Maldives. As of September 2024, 125,016 UK visitors accounted for 8.5% of total arrivals. MMPRC highlights the Maldives as a safe and secluded destination, ideal for travelers seeking privacy and natural beauty.

Sustainability at the Core

Sustainability is a central theme at WTM. The Maldives continues to lead in eco-friendly tourism, with initiatives to preserve its delicate marine ecosystems and coral reefs. MMPRC showcases the Maldives’ efforts to maintain its natural beauty through sustainable practices. Eco-friendly resorts and marine conservation programs continue to attract environmentally-conscious travelers.

MMPRC also emphasizes the Maldives’ commitment to sustainability in tourism. The country’s green initiatives resonate with travelers from the UK, where eco-conscious trends are on the rise. This focus helps the Maldives stand out as an attractive destination for responsible tourism.

The ‘World’s Biggest Giveaway’ Campaign

The “World’s Biggest Giveaway” campaign, launched at WTM, offers 52 free holidays for each week of 2025. This year-long initiative aims to engage travelers worldwide, promoting the Maldives’ diverse offerings. The campaign will run through social media contests on platforms like Instagram and TikTok, where winners will discover different parts of the Maldives.

Visit Maldives hopes the campaign will attract new visitors, especially as a year-round destination. Each contest will highlight a different aspect of the Maldives, from its beaches to vibrant culture and marine life. The giveaway also focuses on niche tourism segments, such as luxury, romance, and diving.

Addu City’s New Tourism Brand

Addu City unveiled its new tourism brand, “Addu: Beyond the Equator,” at WTM. This rebranding aims to promote Addu as a unique destination, offering a blend of natural beauty, culture, and history. The launch event, attended by Addu City officials and MMPRC representatives, introduced the city’s tourism potential.

Addu is now ready to attract global visitors. Throughout WTM, Addu representatives are meeting with travel agents and tour operators to build partnerships. The city’s rebranding highlights its unique offerings, positioning it as “The Other Side of Maldives.”

New Publications and Strategic Partnerships

At WTM Londong 2024, the Maldives Association of Travel Agents and Tour Operators (MATATO) launched Maldives Finder 2025, a comprehensive travel guide. This magazine promotes the Maldives’ rich culture, scenic landscapes, and tourism offerings. It aims to increase the country’s visibility, providing essential information for travelers.

Additionally, Travelution Magazine, the third edition, was also unveiled at WTM. Published by The Travel Guys, this resource helps travel professionals stay updated on the latest tourism developments in the Maldives.

Strengthening Infrastructure and Partnerships

Manta Air has partnered with Kaani Hotels and Resorts to provide luxury seaplane transfers for guests traveling to North Ari Atoll. This partnership ensures seamless transfers, elevating the guest experience. Known for its comfort and reliability, Manta Air enhances the arrival and departure process, showcasing the Maldives’ beauty from the skies.

In addition, Velana International Airport is expanding. A new terminal, set to open in 2025, will accommodate up to 7 million travelers annually. The airport’s growth supports the Maldives’ rising tourism demand.

Looking Ahead

The Maldives’ participation at WTM London 2024 reflects its commitment to growth, sustainability, and innovation. The country is positioning itself as a leading destination for a variety of traveler needs. Campaigns like “World’s Biggest Giveaway” and the rebranding of Addu City aim to attract visitors in 2025 and beyond.

By focusing on sustainability and diversifying tourism offerings, the Maldives is set to remain a top global destination for years to come.

Feature image by Visit Maldives

Canareef Resort Maldives recently hosted the prestigious 15th World Bodybuilding and Physique Sports Championships & Electoral Congress 2024, placing both the resort and the Maldives firmly on the international stage. This event, in particular, was a proud moment for Canareef and also a significant milestone for the Maldives as an emerging hub for major sporting competitions.

From 5 to 11 November 2024, over 450 athletes and officials from 41 countries arrived at the resort for this exciting championship. The backdrop of lush tropical scenery, combined with luxury villas and turquoise lagoons, made the event even more special. Additionally, the resort’s remarkable hospitality greatly contributed to the overall success of the competition.

To begin with, the opening ceremony set a grand tone for the championship. Among the distinguished attendees were Mr. Lawrence Leow, Chairman and CEO of Crescendas Group (owners of Canareef Resort), H.E. Munu Mahawar, India’s High Commissioner to the Maldives, and H.E. Ranga Goonawardena, Sri Lanka’s High Commissioner. Their presence, moreover, underscored the importance of this event for both the region and the resort.

Key Highlights

In the lead-up to the competition, participants began arriving between 1 and 5 November, including athletes, officials, and executive members. During this period, several critical meetings and preparations took place:

6 November: Team managers and judges gathered for organizational discussions. Meanwhile, the WBPF Executive Council held important talks, followed by the WBPF Electoral Congress, strengthening the administrative foundation of the event.
8 and 9 November: The championships officially kicked off, generating significant attention from media outlets and fans alike.
10 November: The competition concluded with a grand Closing Ceremony and final prize distribution, celebrating the athletes’ remarkable achievements.

Maldives National Team’s Strong Performance

The Maldives National Bodybuilding Team delivered an outstanding performance, securing two Gold medals and one Silver:

Shaheen Ibrahim Didi clinched Gold in Men’s Bodybuilding (55 kg).
Azneen Rashad achieved Gold in Sports Physique (170 cm).
Yoosuf Ayaan Rizvee earned Silver in Junior Men’s Bodybuilding (up to 75 kg).

In addition to these victories, several other Maldivian athletes performed admirably:

Mohamed Nahyan Khan secured 8th place in Men’s Bodybuilding (80 kg).
Shaalu Ibrahim took 4th place in Athletic Physique (160 cm).
Abdulla Ahsan and Ismail Shuau Abdulla also placed 4th in their respective categories.

At the same time, India triumphed in the Men’s Team Championship, Vietnam claimed the Women’s Team Championship, and India’s Saravanan Mani emerged as the Overall Champion.

High Praise for Canareef Resort Maldives

Following the event, participants and organizers alike shared their praise for Canareef Resort’s hospitality. Datuk Paul Chua, President of the World Bodybuilding and Physique Sports Federation, offered high praise: “The hospitality provided by Canareef Resort is really fantastic. People are very happy. All the athletes and delegates who I met and spoke to have sent me many messages. They said we should return to this island next year. This place is actually very serene. The beaches are beautiful, and the people are warm and welcoming. We enjoyed our stay and are looking forward to returning, even if there’s no championship. I will personally come with my family.”

Likewise, Ahmed Hamza, Director of Canareef Resort Maldives, expressed his satisfaction with the success of the event: “We are extremely happy to host this event at Canareef. We believe the event has brought enormous publicity to Addu and the South region as a whole. We will continue to push for such events. We thank all those who have made this event a success.”

Similarly, Director Mohamed Jaish Ibrahim conveyed pride in both the team and the event’s execution: “Today we have completed a huge milestone by finishing the 15th World Bodybuilding and Physique Sports Championship. Your collective efforts, resilience, and teamwork have set a high standard for excellence. Cheers to the extraordinary team for reaching new heights and conquering challenges together.”

A Big Step for Canareef Resort

Without a doubt, hosting the 15th World Bodybuilding and Physique Sports Championships has solidified Canareef Resort Maldives’ reputation as a top-tier destination for international sporting events. Not only did this successful event highlight the resort’s exceptional ability to provide world-class service in a luxurious setting, but it also demonstrated the resort’s seamless integration of sports, relaxation, and adventure.

Looking ahead, Canareef Resort Maldives is excited to continue hosting global events. In fact, the resort plans to offer guests from around the world the same unparalleled beauty and warm hospitality that made this event a grand success. Furthermore, the resort is committed to establishing itself as a premier venue for both leisure and business travelers.

About Canareef Resort Maldives

Located in the southern Maldives, Canareef Resort is renowned for its pristine beaches, luxurious accommodations, and top-notch service. Whether for leisure or business, the resort offers an ideal combination of relaxation and adventure, making it a top choice for hosting international events and beyond.