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5 Unforgettable Destinations to Explore in 2024

haedong yonggungsa temple, Busan

Asia is home to some of the world’s most stunning destinations, yet many hidden gems remain largely unexplored by travelers. These overlooked locations offer breathtaking landscapes, rich traditions, and remarkable adventures, all waiting for those who choose to venture off the beaten path. If you’re eager to uncover the hidden gems of Asia’s most captivating, lesser-known spots, you’re in for a delightful experience. Join us as we guide you through these incredible destinations to explore in 2024.

Da Nang, Vietnam: A Coastal Paradise of Beaches, Culture, and Adventure

Golden Hand Bridge, Da Nang Vietnam
Golden Hand Bridge Da Nang, Vietnam
Image by Khánh Phan

Da Nang, a beautiful gem on Vietnam’s east coast, captivates visitors with its stunning beaches and vibrant culture. With its soft sands and emerald waves along the South China Sea, it attracts both sun-seekers and adventurers. Picture yourself walking along My Khe Beach at sunrise, where the morning light invites relaxation, or catching the gentle waves while surfing.

The Golden Bridge, a stunning architectural marvel of the city, is held aloft by massive stone hands and offers breathtaking views that inspire awe. On the other hand, the Marble Mountains are home to hidden caves and ancient temples, providing a peaceful retreat for visitors. This enchanting setting combines nature and spirituality, allowing guests to experience both aspects simultaneously.

Da Nang’s culinary scene is vibrant and full of flavor. Indulge in the delicious layers of mi Quang noodles and savor the fresh seafood delicacies available at the lively night markets. Each bite tells a tale of the region’s rich heritage.

As you wander the charming streets, you’ll discover a city where modernity meets tradition. Experience the allure of Da Nang, an underrated gem that promises beauty, adventure, and timeless memories.

Davao City, Philippines: Adventure Awaits in a Land of Untouched Beauty

Davao River in Davao City, Philippines
White Water Rafting in Davao River in Davao, Philippines
Image via traveloka


Davao City, an often-overlooked gem in the Philippines, beckons travelers to discover its stunning landscapes and vibrant culture. Towering above the city is Mount Apo, the country’s highest peak, where hikers can explore lush trails that lead through diverse ecosystems and offer breathtaking views. Meawhile, a short boat ride takes you to Samal Island, a paradise of white sandy beaches and crystal-clear waters, ideal for sunbathing, snorkeling, and uncovering hidden waterfalls.

Savor the diverse culinary scene in Davao, where lively night markets feature peculiar fruits like durian, fresh local seafood, and delicious street food that highlights the city’s rich flavors. Immerse yourself in the vibrant Kadayawan Festival, which showcases colorful parades celebrating the deep-rooted indigenous culture through music, dance, and art.

Wildlife enthusiasts will love the Philippine Eagle Center, where conservation efforts protect this majestic bird. Similarly, Davao offers adventure enthusiasts the thrill of white-water rafting on the Davao River, where you can navigate exciting rapids. Likewise, you can also experience a zip-line ride that provides breathtaking views of the surrounding landscape.

With warm and welcoming locals, Davao City invites you to enjoy its authentic beauty, free from the crowds of commercialized destinations. Discover Davao, where adventure, culture, and nature intertwine for an unforgettable travel experience.

Surat Thani, Thailand: Authentic Charm and Timeless Traditions

Surat Thani Pillar Shrine in Surat Thani, Thailand
Surat Thani Pillar Shrine in Surat Thani, Thailand
Image via BangkokAttractions

Surat Thani quietly hides in the shadows of Thailand’s more famous spots, but that’s exactly what makes it so special. While most travelers rush through to reach Ko Samui or Ko Pha Ngan, they miss the chance to experience a city brimming with authentic Thai culture. Here, you’ll stroll through the lively Pra Cha Rat Floating Market, where the sights and sounds of local life surround you. The delicious street food, crafted with heart, reflects the true flavors of Southern Thailand.

But Surat Thani offers more than just food. You’ll discover the city’s rich history at Wat Phra Boromathat Chaiya and Wat Sai Museum, where ancient relics transport you to the days of the Srivijaya Empire. The serene beauty of Khun Thale Lake invites you to relax, far from the crowds. Meanwhile, unique experiences like visiting the Monkey Training College and the Sonchana Elephant Sanctuary bring you face-to-face with Thailand’s gentle wildlife.

As the sun sets over the Tapi River, you’ll realize why Surat Thani stands out, it’s not just a gateway, but a hidden treasure. Therefore, visit Surat Thani, and discover a side of Thailand that’s peaceful, welcoming, and wonderfully authentic.

Salalah, Oman: Nature’s Oasis with Rich History and Tranquility

Wadi Darbat in Salalah Oman
Wadi Darbat in Salalah, Oman
Image via Condé Nast Traveller

Salalah, a hidden gem in southern Oman, is one of Asia’s most underrated destinations. It offers a unique blend of lush nature, rich history, and tranquility. During the Khareef season from June to September, the city transforms into a green paradise with misty mountains, waterfalls, and lush valleys. Explore Wadi Darbat or the tranquil Ain Sahlanout spring to enjoy the beauty of nature.

In addition to its natural wonders, Salalah is home to UNESCO-listed sites like Al Baleed Archaeological Park and Sumhuram, where the ancient frankincense trade flourished. While there, do not miss the Frankincense Souq, where you can experience the region’s unique aromatic resin. Moreover, Al Mughsail Beach also offers a rare spectacle with its blowholes and rugged beauty, perfect for a peaceful escape.

For those seeking adventure, Salalah does not disappoint. You can dive in the clear waters, hike the remote Jebel Samhan mountains, or venture into the vast Rub al Khali desert to discover the Lost City of Ubar.

Whether you are savoring local dishes like Shuwa, exploring hidden treasures, or simply relaxing, Salalah offers an experience you will not find anywhere else. It is a genuinely underrated destination that promises to captivate you from the moment you arrive.

Busan, South Korea

Gamcheon cultural Village in Busan, South Korea
Gamcheon Cultural Village in Busan, South Korea
Image via Wowabouts

Nestled on Korea’s southeastern coast, Busan effortlessly blends natural beauty with vibrant urban life. Imagine strolling along Haeundae Beach, where golden sands meet crystal-clear waters. Or catching a breathtaking sunset at the dramatic Taejongdae cliffs, offering panoramic views of the endless ocean. Meanwhile, Gamcheon Culture Village is enchanted by its colorful streets, murals, and quirky art installations. While the peaceful Haedong Yonggungsa Temple, perched atop a cliff, overlooks the serene sea.

However, its seamless fusion of urban excitement and natural wonder truly sets Busan apart. Beyond its stunning beaches, the city boasts lush hiking trails, hidden temples, bustling markets, and a growing craft beer scene. For instance, explore the vibrant Jagalchi Fish Market, where the freshest seafood bursts with flavor, or unwind at the tranquil Busan Green Railway trail, which offers a serene escape.

With every step, Busan reveals something new, whether it’s a historic temple with stunning ocean views or a hidden art gallery tucked away in a colorful neighborhood. Moreover with its dramatic coastlines, rich culture, and charming surprises, this city vividly depicts Korea’s essence. Busan is waiting to be discovered; its beauty is simply too captivating to miss.


From tranquil beaches to vibrant markets, each destination offers something distinct, ensuring unforgettable adventures. These hidden gems invite you to experience the heart of Asia without the crowds, providing authentic and enriching encounters. For those seeking a journey off the beaten path, these destinations to explore in 2024 will leave you with lasting memories. Therefore, pack your bags and prepare to uncover the magic of Asia’s best-kept secrets.

Feature image: © Jo Quinn / Unsplash

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JOALI Maldives Celebrates Six Years with Exclusive Art Event by Ruinart

JOALI Maldives Arrival Jetty

On 15 November 2024, JOALI Maldives, first and only art-immersive resort in the Maldives, will celebrate six spectacular years of creativity and luxury. The resort has partnered with Maison Ruinart, the world’s oldest champagne house, to host a one-of-a-kind art event. This collaboration, therefore, merges art, sustainability, and nature. Offering an unforgettable experience for all attendees.

As part of the anniversary celebration, renowned British-French artist Sophie Kitching will showcase her ethereal art installation at Mura Bar. This will take place during the resort’s annual sunset cocktail event, where guests can enjoy both the scenery and the artwork. Sophie’s artistic style often incorporates natural materials like oil, watercolors, and gold leaf. She has previously collaborated with Maison Ruinart, including during the Frieze New York 2022 event. For this special occasion, Sophie will create unique art pieces using Ruinart’s eco-friendly second skins and coasters. Her inspiration comes from the island’s native plants, grey herons, colorful corals, and vibrant marine life.

Guests at the event will sip Ruinart Blanc De Blancs cuvée while admiring Sophie’s latest work, Invisible Green Art XXX, 2024. This abstract masterpiece features a distinctive shade of green, invented during the Georgian era in England. The painting will be on display at JOALI for six months, offering visitors an exclusive chance to experience it. Moreover, limited-edition hand-painted second skins from Sophie’s collection will be available for purchase during and after the event.

On 16 November 2024, guests will have the opportunity to indulge in a champagne dinner hosted by Fabien Vallérian. Fabien is the International Director of Arts & Culture at Ruinart. This evening will feature Ruinart champagnes paired with a gourmet menu designed to create a symphony of flavors. Each dish and glass will tell a story of art and craftsmanship, offering guests a truly immersive experience.

Fabien Vallérian shared his thoughts on the collaboration, saying,

“At Maison Ruinart, the protection of nature is at the core of our values; we are committed to supporting artists that create a conversation between humanity and nature through their creativity and craftsmanship. Since 2022, we have collaborated with Sophie Kitching on several artistic commissions, and we believe this project with JOALI is an amazing opportunity for her to discover and explore the ecosystems and beauty of the Maldives.”

Ruinart, founded in 1729 in Reims, France, has long been associated with the art world. In 1895, the brand commissioned renowned Czech artist Alphonse Mucha to create a poster. Similarly, since its opening in 2018, JOALI Maldives has made art a core part of its identity. The resort has brought artists from around the world, thus transforming the Maldives’ luxury hospitality landscape. Both JOALI and Ruinart share a commitment to luxury, artistic expression, and the celebration of beauty in all its forms.

This celebration marks just the beginning of an exciting partnership between JOALI Maldives and Ruinart. The two brands plan to continue collaborating on future artistic initiatives, both in the Maldives and around the world.

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