Search
Close this search box.

Sun Siyam Resorts Names Ahmed Ibrahim Director of Training and Development

Sun Siyam Resorts Names Ahmed Ibrahim Director of Training and Development

Sun Siyam Resorts has appointed Ahmed Ibrahim as its new Director of Training & Development. This move underscores the company’s ongoing commitment to enhancing its workforce. Based at the company’s Head Office in Malé, Ahmed assumes his role immediately. He will be responsible for shaping the future of employee development at Sun Siyam.

In his new position, Ahmed will lead efforts to create a dynamic training framework. This framework will, in turn, foster collaboration, creativity, and continuous improvement within the company. His leadership will play a pivotal role in advancing Sun Siyam’s mission to support its team members. As a result, he will ensure they have the tools they need to excel and contribute to the company’s ongoing success.

Deepak Booneady, CEO of Sun Siyam Resorts, commented:

Ahmed’s appointment reinforces our commitment to continuous employee development and service excellence across our resorts. His experience in driving workforce development, combined with his passion for building strong training cultures, will play a pivotal role in shaping the future of our teams and elevating the guest experience we offer. We are excited to welcome Ahmed to the team and look forward to the significant contributions he will make in advancing our training and development initiatives.”

Ahmed brings over 20 years of leadership experience in human resources and talent development. Throughout his career, he has successfully led organizational change and implemented leadership programs across various industries. In his new role, he will oversee all learning and development activities at Sun Siyam Resorts. Specifically, he will ensure that staff at every location are equipped with the skills they need to provide exceptional service and promote leadership growth.

Additionally, Ahmed holds a Master’s degree in Human Resource Management from the University of Westminster in the UK. He also holds a Bachelor’s in HR and Administrative Management from La Trobe University in Australia. Moreover, Ahmed is a Chartered Member of CIPD (UK) and has earned recognition as one of the Top 100 Global HR Minds by the World HRD Congress.

Beyond his professional achievements, Ahmed serves as the President and Co-Founder of the Maldives Association of HR Professionals (MAHRP). Through this position, he actively works to elevate the HR profession and foster a culture of continuous learning across the region.

Ad - immaldives.com

Latest

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

Ad - immaldives.com
No more posts to show