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Celebrate Eid Al-Adha with Authentic Maldivian Traditions at Mercure Maldives Kooddoo

Mercure Maldives Kooddoo Hosts Fun Cultural Eid Festivities

This June, Mercure Maldives Kooddoo invites travelers to experience Eid Al-Adha in a way that goes beyond the usual holiday. The adult-only resort has created a special two-day celebration that offers a hands-on look at Maldivian culture through storytelling, traditional crafts, and local flavors. It forms part of their ongoing ‘Discover Local’ program, designed to help guests truly connect with island life.

Learning the Ancient Art of Joali Weaving

One of the standout moments takes place on Saturday, June 7, when guests join a Joali weaving workshop. This craft involves weaving coconut rope into practical items and has been quietly passed down through island families for generations. Since resorts rarely showcase this tradition, this becomes a rare chance for guests to experience a living cultural art.

Mohamed Irshad, the Front Office Manager of Mercue Maldives Kooddoo, shares why it matters:

“We don’t want to just show our guests the Maldives, we want them to feel it through our traditions. Joali weaving is one of those rare crafts that tells the story of resourcefulness, connection to nature, and island life”

Eid Buffet and the Colorful Maali Parade

The celebration starts on the evening of June 6 with an Eid buffet featuring refined takes on local festive dishes. Here, the resort prepares everything using fresh ingredients sourced nearby, celebrating the Maldives’ rich culinary heritage.

Then, the following night, the resort comes alive with the Maali Parade, a lively procession inspired by traditional Maldivian folklore. Masked performers bring ancient stories to life right on the island.

Dining Under the Sun: The Sandbank Picnic Experience

No trip to the Maldives feels complete without a sandbank picnic, and Mercure Maldives Kooddoo offers a particularly memorable version. Set on a tiny, untouched island surrounded by crystal-clear water, guests enjoy an authentic meal served on tropical leaves. This picnic offers a tasting journey into Maldivian flavors, featuring local specialties like:

  • Gulha: Coconut and tuna fritters
  • Kulhi Kaajaa: Spicy tuna bites
  • Bajiya: Pastries filled with sweet and spicy mixes
  • Rihaakuru Kaajaa: Fritters made from rich fish paste
  • Dry Fish: Smoked tuna strips
  • Bodi: Sweet coconut treats with toddy syrup

Along with fresh coconut water, the food makes the meal both refreshing and deeply connected to the island’s culinary traditions.

Year-Round Cultural Experiences with ‘Discover Local’

Although Eid brings special energy to the resort, Mercure Maldives Kooddoo’s cultural offerings continue throughout the year. For instance, the ‘Discover Local’ program invites guests to try their hand at traditional sunset fishing, palm leaf art, and sampling cultural cocktails inspired by island ingredients.

The cocktail menu features creations such as:

  • Maldivian Green: A blend of gin, curry leaf syrup, lemon, and soda water
  • Ocean Breeze: Vodka infused with butterfly pea flower, peach schnapps, pineapple, and coconut syrup
  • Green Kooddoo: Rum mixed with Malibu, pandan leaf juice, pineapple, and coconut syrup
  • Mirus Rita: A spicy twist on the classic margarita using chili-infused Maldivian tequila
  • Coco Kurumba: Whisky combined with tamarind juice, coconut milk, and passion fruit syrup

These drinks add an extra layer to the island experience and let guests taste Maldivian flavors in a completely new way.

More Than a Vacation: A Cultural Journey

If you visit for Eid or explore Maldivian culture at any time, Mercure Maldives Kooddoo offers more than a stay. In fact, the resort invites guests to experience the Maldives as a vibrant, living culture, full of stories, flavors, and traditions that stay with you long after the trip ends.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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