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Accor Partners with AXA to Provide Unique Medical Support in Hotels

Accor hotel lobby collaborate with AXA for post covid operation

Global hospitality leader Accor has announced an innovative strategic partnership with AXA to provide medical support to guests across 5000 Accor hotels worldwide. This collaboration with AXA, a global leader in insurance, will enable Accor guests to benefit from the highest level of care.

The partnership will enable Accor guests will benefit from AXA’s most recent advances in telemedicine through free medical teleconsultations. Thanks to the expert medical solutions of AXA Partners, AXA’s international entity specialized in assistance services, travel insurance and credit protection, Accor guests can benefit from the highest level of care. Guests will also have access to AXA’s extensive medical networks comprising tens of thousands of vetted medical professionals. This will allow hotels to make the most relevant referrals to their guests in the 110 destinations where Accor operates.

Welcoming, safeguarding and taking care of others is at the very heart of what we do and who we are as hoteliers. This distinctive partnership with AXA which we have been working on for several months makes even more sense in today’s context. In an increasingly complex environment, our 300.000 team members on the ground will be able to assist our guests and ensure their safety during their stays, turning our hotels into shelters. This initiative combined with our ALLSAFE enhanced hygiene protocols, will be key to rediscover the Love of Travel in the 5000 Accor properties around the world.”

Sebastien Bazin, Chairman and CEO of Accor

As the hospitality group gears up to resume operations post COVID-19, this unique medical service complements Accor’s overall global recovery plan. It is also included in the enhanced health and precautionary protocols that Accor has in place through their ALLSAFE Cleanliness label, anticipating the progressive reopening of Accor hotels across the world.

The partnership is a unique occasion to strengthen the payer and partner strategy for AXA, aiming to provide innovative services to its customers, particularly in health. Health is one of the areas of growth in AXA’s Ambition 2020 plan.

AXA’s ambition is to move from a payer to a partner with its customers, notably by providing them with innovative solutions in health. This is why AXA has become over the last year a world leader in telemedicine solutions. Partnering with Accor, a worldwide leader in hospitality, is a unique opportunity to enlarge people’s access to our healthcare expertise and solutions. As we are facing an unprecedented health crisis with Covid-19, this ambition has never been more relevant.”

Thomas Buberl, CEO of the AXA Group

With over fifty years of providing hospitality savoir-faire, Accor is a world-leading augmented hospitality group. In addition to having an unrivaled portfolio of luxury brands, Accor offers unique and meaningful experiences in 5000 hotels, resorts and residences across 110 countries.

The AXA Group is a worldwide leader in insurance and asset management. Comprising over 160,000 employees serving 108 million clients across 57 countries, AXA had Euro 969 billion in assets under management as of 31st December 2019.

Feature image by Accor

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Visit Maldives Partners with Indian Filmmaker Farah Khan to Present Maldives’ Island Life in Festive Spirit

Farah Khan collaborates with MMPRC / Visit Maldives

Renowned Indian film director and choreographer, and producer, Farah Khan recently spent a few unforgettable days in the Maldives, soaking up island culture and joining in the vibrant spirit of Eid al-Adha. She visited the country from June 5 to June 8, 2025, as part of a special cultural collaboration that Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) organised to highlight the nation’s rich local traditions and engage Indian audiences during one of its most cherished celebrations.

Farah Khan’s Trip to the Maldives

Best known for her larger-than-life Bollywood choreography and hit films, Farah Khan has also built a strong reputation as a popular television personality. With more than 13 million followers across her social media platforms, she connects deeply with Indian and South Asian families, especially those planning leisure travel. Her broad appeal made her the ideal figure to bring attention to the Maldives’ cultural charm.

As part of the summer 2025 destination marketing campaign, Farah Khan stayed at the luxury resort Sun Siyam Olhuveli, and Arena Beach Maldives, a popular hotel on Maafushi Island. She experienced both the peaceful elegance of the islands and the genuine warmth of their local communities. A combination that defines the Maldives’ distinct character.

What did the collaboration involve?

Farah didn’t visit just to relax. Alongside her five-member crew, she came to the Maldives to film a special series of content pieces focused on everyday island life during Eid. She will soon release a full YouTube vlog and other engaging content to give viewers an up-close and personal look at the Maldives beyond its famous luxury resorts and postcard beaches.

During the Eid al-Adha festivities, Farah joined in the cultural celebrations by wearing the traditional red Dhivehi libaas, a moment captured on video and shared by MMPRC. In that video, she delivered heartfelt Eid wishes on behalf of India to the people of the Maldives, adding a warm, personal gesture to the collaboration.

Why does this campaign matter?

Visit Maldives continues to team up with well-known and relatable public figures to reach key international markets. India remains one of the Maldives’ top tourism source markets, and by partnering with someone as familiar and trusted as Farah Khan, the destination strengthens its visibility and appeal for Indian travellers.

By blending luxurious experiences with cultural richness, this campaign paints a full picture of what the Maldives offers, especially during meaningful moments like Eid.

What content can viewers look forward to?

  • A YouTube vlog that documents Farah Khan’s Eid journey in the Maldives
  • Short-form video content that showcases:
    • Local island celebrations during Eid Al-Adha
    • Cultural exchanges and real community life
    • The unique combination of tradition and hospitality in the Maldives
    • A deeper look at the destination beyond five-star resorts

This campaign speaks directly to travellers looking for more than just a beach escape. And with Farah Khan guiding the experience, audiences can expect a warm, vibrant, and culturally rich window into the soul of the Maldives.

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