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Royal Caribbean CEO Gives Another Upbeat Video Message

Richard Fain the Chairman and CEO of Royal Caribbean Cruises
Chairman and CEO of parent company Royal Caribbean Cruises Ltd give another upbeat video message sent to travel partners

Richard Fain, Chairman and CEO of parent company Royal Caribbean Cruises Ltd give another upbeat video message. The message was emailed to travel partners by Vicki Freed, Senior Vice President-Sales & Trade Support & Services.

Fain started by outlining the encouraging news in the COVID-19 pandemic as the U.S. and other nations start to reopen. Fain stated that he is been questioned about why the cruise industry has not yet publicized its enhanced protocols. As many travel partners have been seeing messages from airlines, car companies, etc on new sanitation and health protocols. Fain responded to those questions by stating that unlike those companies they have not yet started its operations today and they have the luxury of time needed to gather the top of the experts to come up with the most efficient and absolutely the best course forward.

We’re all anxious to get back to operating our cruises and returning, but we will not do so until we are confident that we can do so properly and with appropriate safeguards for our guests and our crew. To that end, we’re working on a detailed set of protocols and procedures that can give us and your clients that level of confidence.”

Richard Fain, Chairman and CEO of parent company Royal Caribbean Cruises Ltd

He then credited professional travel advisors, who are showing their support and determination to help the cruise industry rebound.

Royal Caribbean International is an award-winning global cruise brand with a 46-year legacy of innovation and introducing industry “firsts” never before seen at sea. The cruise line sails 23 of the world’s most innovative cruise ships calling on more than 288 destinations in 77 countries across six continent visiting the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South America, Asia, and Australia and New Zealand.

Feature image by travelweekly
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Heidi Grimwood Takes the Helm at ELE|NA as Senior Vice President

Heidi Grimwood

Heidi Grimwood has stepped into a new leadership role as Senior Vice President of ELE|NA, the flagship wellness brand under Atmosphere Wellness Pvt Ltd. The move marks a key chapter in both her career and the brand’s growth journey.

Grimwood has shaped ELE|NA since 2020, when she joined as Assistant Vice President. Since then, she has redefined wellness across the Maldives, helping turn ELE|NA into a standout name known for its forward-thinking approach and growing global reach.

Expanding ELE|NA’s Global Footprint

Now, her promotion signals the brand’s intention to broaden its footprint beyond the Maldives, with planned expansion into South Asia and the Middle East. In this new chapter, Grimwood will lead the development of wellness sanctuaries in new regions, grow the brand’s wellness amenities and essentials business, and launch the ELE|NA Wellness Academy—a platform designed to train and inspire future leaders in the field.

Heidi Grimwood says that ELE|NA’s growth reflects their belief that wellness should be accessible, experiential, and deeply personal. She adds:

“As we expand into South Asia and the Middle East—while deepening our roots in the Maldives—we’re not just creating spaces, but cultivating a movement. With new sanctuaries, an evolving product line, and our Wellness Academy, we’re proud to be shaping the future of holistic well-being in a way that’s sustainable, soulful, and globally resonant.”

A Legacy of Leadership and Innovation

Over the years, Grimwood has combined strategy and soul to guide the brand. She has introduced experiences that blend wellbeing with fine dining and built a cohesive identity across the resorts that carry ELE|NA’s name.

Grimwood brings more than 25 years of industry experience to the role. She began her wellness career at 19 and went on to lead global initiatives. For instance, she co-directed FG Innovation Management in Ireland, where she introduced Virgin Atlantic Airways’ first in-house gym. In addition, she managed spa operations at world-class properties including One&Only Reethi Rah, the QE2 Oceanliner, Aghadoe Heights Hotel & Spa, and Inchydoney Lodge & Spa.

Furthermore, Grimwood has earned recognition as an internationally respected speaker and advocate for sustainability and innovation in wellness. Her accomplishments have brought in several accolades, such as Global Spa Leader of the Year (World Spa & Wellness Awards, 2022) and Wellness Personality of the Year (Hotelier Maldives Awards, 2024).

Her appointment signals more than a title change—it reflects ELE|NA’s commitment to shaping global wellness through thoughtful, experience-led growth.

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