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Soneva Namoona Launches Online Tutorial for Growing a Tropical Organic Garden

Snoeva Namoona programme launches online tutorial with Justin Robertshaw, Soneva Fushi’s Waste-to-Wealth Manager.
Soneva has launched an online course, Tropical Organic Gardening, aimed at teaching people how to grow food.

Soneva has launched an online course, Tropical Organic Gardening, aimed at teaching people how to grow food in a tropical country like the Maldives. The course is a perfect beginner’s guide on how to grow food, whether it is on a small balcony in Male’, in a back garden, or on a bigger sized plot of land.

The 10 episodes in Tropical Organic Gardening, filmed at Soneva Fushi in Baa Atoll, cover topics from preparing a growing space, planting, maintenance and harvesting, with additional episodes focused on enhancing the quality of vegetables.

The tutorial seeks to help anyone, who may be self-isolating because of the coronavirus, grow nutritious vegetables at home, while also learning to make compost. Each of the videos is hosted by Justin Robertshaw, Soneva’s Waste-to Wealth Manager.

The tutorials are part of the Soneva Namoona project, which is a partnership between Soneva, the islands of Maalhos, Kihaadhoo and, Dharavandhoo, and Commons Seas (an international NGO).

The course was released on Soneva Namoona social media platforms on 05 July. Viewers will be able to send in questions directly to the gardening team at Soneva Fushi via Facebook and Instagram.

I hope this timely online tutorial results in more healthy, nutritious food being grown locally in the Maldives. The Soneva Namoona partnership aims to help island communities become exemplary in waste management, reducing single-use plastics, and fostering a love for the environment

Sonu Shivdasani, Soneva’s CEO and Co-Founder.

All the methods and techniques covered in the episodes draw from the expertise of Soneva’s Hosts (employees) and existing practices from the organic gardens at Soneva Fushi. The topics covered in the 10 videos are:

  1. Introduction
  2. Preparing a raised bed
  3. Potting
  4. Seeds and planting
  5. Companion planting
  6. Regular care and maintenance
  7. Harvesting
  8. Pest control
  9. Composting
  10. Worm farms

Growing your own food is the best way to ensure you’re eating the most organic, freshest and nutritious food – it’s also fun and a good way to relax, slow down and connect with nature. That makes it healthy, both inside and out. With the COVID-19 pandemic, taking better care of your health has become even more of a priority for many people

Justin Robertshaw, Soneva Fushi’s Waste-to-Wealth Manager

Soneva Namoona is an initiative inspired by the Soneva philosophy that waste is a valuable asset. Namoona meaning ‘exemplary’ in Dhivehi is our aim for this partnership with local islands. The initiative is a partnership between three local islands (Maalhos, Dharavandhoo and Kihaadhoo), Soneva, marine plastic foundation Common Seas, to create a prototype that could reimagine waste management in the Maldives: Reduce, Recycle, Inspire.

At the heart of the initiative is Reduce, a radical reduction in the volume of plastic arriving on the islands. Soneva assisted the council of Maalhos to establish a water bottling plant that desalinates and mineralises sea water before bottling it in reusable glass bottles, using the same system as the water served to guests at Soneva resorts.

Recycling and responsible disposal of waste forms the second strand of the programme. Soneva recycles or reuses 90 per cent of resort waste at their Eco Centro waste management centres. Maalhos is the first island to open a Soneva-sponsored Eco Centro with upgraded machinery that will include a wood chipper and a glass crusher.

The third component is to Inspire a love of the ocean and the local environment. The belief is that through water sports, education and festivities that children will lose their fear of the ocean and learn to love it. If they love it, they are more likely to protect it. With a nod to both the inspiration of teen climate activist Greta Thunberg and the response to plastic waste from the global surfing community, Soneva is nurturing a new generation of ocean stewards.

Feauture image by Soneva
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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