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Amilla Maldives Transforms into Neverland for Easter

amilla maldives aerial
This Easter, sun-seekers are being invited to ‘think of happy things, and your heart will fly on wings’ all the way to Amilla Maldives.

This Easter, sun-seekers are being invited to ‘think of happy things, and your heart will fly on wings’ all the way to Amilla Maldives Resort and Residences. The playful five-star resort is transforming into Neverland from 29th March to 5th April for youngsters and the young at heart.

With hectares of jungle, treehouses a glittering lagoon and a mysterious ‘Blue Hole’, there couldn’t be a more appropriate Neverland location than this timeless island paradise.

After a challenging year for all, Amilla’s ‘Islanders’ recognised travellers are hungry for fun and escapism in 2021. So they have dreamed up Peter Pan themed Easter celebrations brimming with surprises, excitement and a sprinkling of fairy dust too.

Since the innovative resort team likes to think outside the box, they’ve come up with a unique twist on JM Barrie’s classic tale. It cleverly weaves in the timely themes of regeneration, rebirth, hope, sustainability and ‘coming together’, which will be showcased through a variety of performances, activities and special events for all ages.

Also read: Luxury Resort Amilla Maldives Enhances Offerings

‘Peter Pan – Regeneration’ will be a ‘festival of hope’, according to the Islanders. Highlights will include shows and storytelling by Peter and Wendy (aka Des and Zoie the in-house ‘Area 51 Performers’) involving staff and guests. A treasure hunt, Easter egg hunt and crafting workshops presided over by a (reformed) Captain Hook will help keep the little ones entertained.

On Easter Saturday, kids can get involved in creating a sustainability-themed fashion show at Amilla Maldives. It will focus on ‘fashion for a brighter future’, showcasing the benefits (and cool factor) of using recycled and sustainable materials. Inspired by the four elements, the kids will also fly kites made from recycles paper and plastic down the runway. Magic shows, pirate circus skills, stilt-walking and acrobatics will add even more excitement during the interlude:

Easter Sunday will be celebrated with cocktails and a gala dinner by the main pool while aerial silk performers weave shapes through the coconut trees. Then on Easter Monday, the entire afternoon will be dedicated to water-based races, games and poolside dancing with prizes at ‘Captain Hook’s Grand Splashional.

Kids of all ages can compete in an underwater treasure hunt. It will be followed by a Flamingo Parade of waterproof Easter bonnets made by the kids. The under-fives will be transported around the pool on inflatable unicorns and horses. There will also be circus skills workshops and an island-wide Easter egg hunt led by Peter Pan.

Further details will be revealed closer to the event, but the resort does promise no crocodiles will be invited. Don’t let your arms get tired – email stay@amilla.com to book your holiday at Amilla Maldives Resort and Residences.

Feature image by Amilla Maldives

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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