Kalhu Odi Restaurant, the first Maldivian cuisine fine dining restaurant at Marina, Crossroad Maldives has been introduced.
Kalhu Odi Restaurant, the first Maldivian cuisine fine dining restaurant at Marina, Crossroads Maldives has been introduced. Kalhu Odi is a Dhivehi word which translates to black vessels. Crossroads Maldives is the first extraordinary multi-island, fully integrated leisure destination in the Maldives. It is nestled amongst the breathtakingly exotic Kaafu Atoll and Emboodhoo Lagoon.
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The main purpose of opening a fine-dining restaurant featuring Maldivian cuisine is to share the journey of rich taste from Maldives’ islands, it’s culture, depth of oceans, and vast tropical nature whilst giving the authentic Maldivian taste to the guests. The Kalhu Odi Restaurant is expected to officially open by the end of this year, 2020.
The background story of the restaurant is built on a 600-year-old beautiful love story of Dhon-Hiyala and Alifulhu. The story outlines the beautiful tale of Alifulhu, a humble ordinary sailor who falls in love with Dhon-Hiyala the most beautiful woman of that time, and how they fought to escape the cruelty of the king. Kalhu Odi is the strongest boat build during that time, much stronger than the kings’ boat.
The legend says that the Odi was built with blank coral from the depths of the ocean and many sacrifices, spells, and rituals were made to obtain the rare black coral. KalhuOdi plays a key role in the love story of Dhon-Hiyala and Alifulhu as it helps Alifulhu to reach to Buruni where Dhon-Hiyala lived and also helped him to rescue her and escape from the Kingsmen.
The restaurant is designed inspired by the rich tradition and culture of the Maldives. The designs will showcase different aspects of the Maldivian culture and traditions, aiming to build guest engagement and awareness about the Maldives and its history. Furthermore, Kalhu Odi restaurant celebrates local artists and their potentials by featuring their work in the restaurant. The creative digital artworks of the beautiful tale of Dhon-Hiyala and Alifulhu on Kalhu Odi’s social media features Lonufen Studio, an amazing local artist.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives