Search
Close this search box.

Ali Shakir Takes on New GM Role at OBLU NATURE Helengeli

Ali Shakir - the new General Manager at OBLU NATURE Helengeli by SNETIDO
Atmosphere Core has announced the promotion of Ali Shakir to the position of General Manager at OBLU NATURE Helengeli by SENTIDO with effect from 1 February 2024.

For Ali Shakir, the local talent who is increasingly seen as taking on a leadership position within the company this is seen as a significant achievement.

Over the years Ali Shakir has successfully overseen the resort’s renovation and relaunch as the sole leader on the property. He will be heading the resort’s operations, ranging from guest services to the intricacies of food and beverage to creating spectacular tropical experiences for global travellers. 

My journey with Atmosphere Core has been truly remarkable, and I am excited about this new role. Working closely with HR and L&D, I will lead the charge in developing and implementing growth strategies for our team. Keeping the team motivated and maintaining top-notch product and service delivery is paramount. We will infuse the essence of the Joy of Giving philosophy, not only for our guests but also within our team dynamics – Says Ali Shakir.

Since joining Atmosphere Core in 2019 as the Resort Manager at VARU by Atmosphere, he has been a part of the successful pre-opening of four properties: OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. 

Ali Shakir’s promotion to General Manager at OBLU NATURE Helengeli by SENTIDO is a testament to his expertise and commitment. At Atmosphere Core, we prioritise developing internal talent and providing opportunities for skill building and career growth. I’m confident that under Ali’s leadership, the resort will evolve into a delightful haven where guests can immerse themselves in nature and enjoy thoughtful, graceful service – Says Ashwin Handa, Senior Vice President Operations at Atmpsphere Core. 

Bringing over 27 years of invaluable experience in the hospitality industry, prior to his appointment at Atmosphere Core he worked at reputed resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa. Ali Shakir has completed the General Managers Program from Cornell University, USA and holds a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives. He won the prestigious Maldives CX Leader Of The Year 2018 Award by the Customer Experience Foundation Maldives.

OBLU NATURE Helengeli by SENTIDO reopened on 21 December 2023 with an all-new vibrant look set to entice the senses. Showcasing 153 beach and water villas, the four-star superior resort is located at the tip of the Northern Malé Atoll. Helengeli Island offers an incomparably exotic house reef and superb channel diving experience, just metres from the shoreline. 

Ad - immaldives.com

Latest

Visit Maldives Partners with Indian Filmmaker Farah Khan to Present Maldives’ Island Life in Festive Spirit

Farah Khan collaborates with MMPRC / Visit Maldives

Renowned Indian film director and choreographer, and producer, Farah Khan recently spent a few unforgettable days in the Maldives, soaking up island culture and joining in the vibrant spirit of Eid al-Adha. She visited the country from June 5 to June 8, 2025, as part of a special cultural collaboration that Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) organised to highlight the nation’s rich local traditions and engage Indian audiences during one of its most cherished celebrations.

Farah Khan’s Trip to the Maldives

Best known for her larger-than-life Bollywood choreography and hit films, Farah Khan has also built a strong reputation as a popular television personality. With more than 13 million followers across her social media platforms, she connects deeply with Indian and South Asian families, especially those planning leisure travel. Her broad appeal made her the ideal figure to bring attention to the Maldives’ cultural charm.

As part of the summer 2025 destination marketing campaign, Farah Khan stayed at the luxury resort Sun Siyam Olhuveli, and Arena Beach Maldives, a popular hotel on Maafushi Island. She experienced both the peaceful elegance of the islands and the genuine warmth of their local communities. A combination that defines the Maldives’ distinct character.

What did the collaboration involve?

Farah didn’t visit just to relax. Alongside her five-member crew, she came to the Maldives to film a special series of content pieces focused on everyday island life during Eid. She will soon release a full YouTube vlog and other engaging content to give viewers an up-close and personal look at the Maldives beyond its famous luxury resorts and postcard beaches.

During the Eid al-Adha festivities, Farah joined in the cultural celebrations by wearing the traditional red Dhivehi libaas, a moment captured on video and shared by MMPRC. In that video, she delivered heartfelt Eid wishes on behalf of India to the people of the Maldives, adding a warm, personal gesture to the collaboration.

Why does this campaign matter?

Visit Maldives continues to team up with well-known and relatable public figures to reach key international markets. India remains one of the Maldives’ top tourism source markets, and by partnering with someone as familiar and trusted as Farah Khan, the destination strengthens its visibility and appeal for Indian travellers.

By blending luxurious experiences with cultural richness, this campaign paints a full picture of what the Maldives offers, especially during meaningful moments like Eid.

What content can viewers look forward to?

  • A YouTube vlog that documents Farah Khan’s Eid journey in the Maldives
  • Short-form video content that showcases:
    • Local island celebrations during Eid Al-Adha
    • Cultural exchanges and real community life
    • The unique combination of tradition and hospitality in the Maldives
    • A deeper look at the destination beyond five-star resorts

This campaign speaks directly to travellers looking for more than just a beach escape. And with Farah Khan guiding the experience, audiences can expect a warm, vibrant, and culturally rich window into the soul of the Maldives.

Ad - immaldives.com
No more posts to show