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Alpha Dhabi Adds Cheval Blanc Randheli to its Portfolio

Alpha Dhabi's Cheval Blanc Randheli
Abu Dhabi’s Alpha Dhabi Holding acquired the LVMH-operated Cheval Blanc Randheli and Etihad International Hospitality from Murban.

Abu Dhabi’s Alpha Dhabi acquired the LVMH-operated Cheval Blanc Randheli from Murban. A subsidiary of IHC, Alpha Dhabi Holding also acquired a facility management company, Etihad International Hospitality from Murban.

The acquisition of these assets including Cheval Blanc Randheli brings the total value of assets acquired by Alpha Dhabi from Murban to AED 2.5 billion. Moreover, in a previous transaction, the holding company took over St Regis at Saadiyat, Al Wathba Luxury Collection Desert Resorts and the Le Noir Café brand from Murban.

According to a statement by the Managing Director of Alpha Dhabi, Hamad Al Ameri, these latest acquisitions further expands Alpha Dhabi’s strong hospitality development division. Alpha Dhabi Holding is one of the fastest-growing construction companies in the Middle East.

About Cheval Blanc Randheli

The ultra-luxe Maison offers a range of experiences to fit every mood and desire of travellers. The Louis Vuitton Moët Hennessy’s second hotel venture hosts various water activities ranging from water skiing or windsurfing to Seabob, jet ski, or stand-up paddling. Likewise, guests can find a genuine marina with a fleet of traditional dhoni and expedition boats for private adventures throughout the Atoll.

Cheval Blanc Randheli offers private excursions, two tennis courts, and Bootcamps on neighbouring Island. In addition to that, The Concept Store at Cheval Blanc Randheli features a collection of tailor-made items and premier designer fashions and La Petite Boutique.

For a gastronomic journey and every craving, holidaymakers can pamper their taste buds in 5 restaurants and 4 bars at Randheli. The Maison boasts vibrant gastronomy fusing French tradition alongside exotic local flavours.

Cheval Blanc Randheli also offers a ‘Carte Blanche’ in-villa menu available 24/7. Hence, offering experiential dining and fresh dishes specially cooked by Maison’s chefs upon request. Moreover, The luxury suites at Cheval Blanc Randheli features a subtle blending of Maldivian influences and modern sensibility.

Feature image by Cheval Blanc Randheli
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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