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Amilla Maldives Celebrates Sustainability Day

Amilla Maldives Celebrates Sustainability Day
Amilla Maldives was proud to show off the many advancements they have made in sustainability during the celebrations of Sustainability Day.

Amilla Maldives Resort and Residences was proud to show off the many advancements they have made in sustainability in the past two years during the celebrations of Sustainability Day on the 27th October 2021. The resort also recently announced they were awarded Silver Certification by EarthCheck.

The day started with a talk. by the resident Marine Biologist for the resort’s smallest guests, aimed at getting future eco advocates to understand more about the subject. The children then participated in a beach clean up to collect any small pieces of garbage that had washed up on the shores during the night. This “waste” was then separated into mystery boxes for a family upcycling challenge.

Next was a Tepache and Mango soda class. These probiotic sodas form part of the resort’s Homemade@Amilla program, whereby the resort makes as many items as possible on-site, including Kombucha, yoghurts and sauces, to reduce packaging waste and eliminate food preservatives. Tepache, a fermented pineapple drink, and mango soda are made using the skins of the fruit. At Amilla the whole of each pineapple is used, the top to plant back in the resort’s garden, pineapple for eating, and the skins for making this delicious drink.

After this class guests were invited to tour the resorts extensive gardens as part of their Homegrown@Amilla program, again achieving goals such as reduced packaging waste, air miles and fresh and nutritious vegetables for their guests. The day culminated in a unique dining experience for their lucky guests. Amilla’s culinary team concocted a delicious Zero Waste Menu.

With a growing world population and attrition of fertile, not to mention organic, growing and grazing area, we need to find ways to utilise all parts of food and find creative and tasty ways of using items that would otherwise be thrown out.

Victoria Kruse. Sustanability and Wellness Mentor at Amilla

Key highlights from the menu included broccoli stem salad with onion leaf tips and crispy tomato skins, watermelon rind pickle with papaya seeds served on bread ends and dessert that featured sorbet made with fruit offcuts “mudi kaashi”, the nutritious sponge inside of baby coconut trees, a syrup scented with basil stems, basil leaf powder and caramelized basil stem, made from basil harvested from the resorts Mystique Garden.

This ground-breaking menu is just one highlight from the resort’s award-winning Wellness Your Way program. This program, recently crowned as the Wellness Cuisine of the Year at the Destination Deluxe Awards, offers the resort guests dedicated menus that cater to a variety of eating lifestyles. Each of the resort’s restaurants showcases a menu that caters for keto/paleo/low carb, gluten-free, dairy-free and vegan/vegetarian.

The next highlight in Amilla’s culinary offering is the upcoming residency of London’s renowned Plant-Based Chef, Kirk Haworth. The driving force of Plates London with be cooking up a vegan storm at Amilla between the 10th and 25th November.

Feature image by Amilla Maldives

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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