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Amilla Maldives Lives up to Reputation as ‘Island of Surprises' this Valentine's Day

Amilla Maldives valentine's day
Amilla Maldives has lined up three consecutive nights of entertainment and celebrations beginning on 12th February for Valentine's Day.

Music truly is the food of love at Amilla Maldives this Valentine’s Day. The Baa Atoll resort has lined up three consecutive nights of entertainment and celebrations, beginning on 12th February and building up to the big night on 14th February 2021. Featuring live performances, dancing, sumptuous food and private starlit experiences, every night brings new surprises.

Building up to Valentine’s Day, couples at Amilla Maldives can plant a tree in the Mystique Garden to celebrate their relationship, let their creative passions flow at a ‘sip and paint guided painting session with wine, or watch a romantic movie at the open-air Secret Cinema on either the 12th or 13th.

Amilla’s new Executive Chef, Andrew Smith, has also designed a very special new sensory experience. Some like it hot, some like it melted, some like it fruity and some – well, some just like it! The Amilla Chocolate Journey – taking place in Amilla’s dedicated Chocolate Room – guides couples on an exploration of the island’s exquisite handmade chocolates.

These delectable concoctions are matched with champagne, wine and port to complement their flavour and tantalise the tastebuds. A perfect afternoon delight to get guests in the mood for a romantic dinner. As a symbol of love and passion, it seems perfect timing to launch the new chocolate experience for Valentine’s Day, but it will be an ongoing part of the resort’s colourful happenings and activities.

‘Valentine’s Day Date Night’ on the 14th begins with a cocktail party on the beach with champagne, bespoke cocktails and canapes, as the sun sets over the glittering ocean at Amilla Maldives. Guests’ love messages to each-other will be written in the sand surrounding ‘’them. Dancers and a traditional Maldivian Bodu Beru’ (‘big drum’) band will provide entrancing performances.

Then each couple departs for a private ‘Dine by Design’ dinner. The private dining experiences feature a delectable three-course set menu. A cushion-filled nook hollowed out on the beach, surrounded by lanterns. A candlelit private table in the main pool’s sunken island. A special meal at Amilla’s over-water signature restaurant or rustic Italian brasserie. These are just four of a total of six romantic locations to choose from.

Also read: Amilla Maldives Introduces New Affordable Meal Plans

Dinner is followed by an after-party on the beach. Guests can dance the night away to DJ beats under the glow of lanterns, sparkling lights and the bright equatorial stars. Alternatively, one couple can seize the opportunity to pull out all the stops for Amilla Maldives’ Premium Valentine’s Day Package on the 14th.

Aerial view of maldives resort Amilla Maldives
Aerial view of Amilla Maldives
Image: Amilla Maldives

With so many opportunities for couples to delight and treat each other this Valentine’s Day, Amilla Maldives is living up to its reputation as ‘An Island of Surprises’. The resort is renowned for its constant evolution, ingenuity, playfulness and innovations, from its new Maldivian traditional medicine-inspired spa treatments to ‘glamping’ in a bubble pod under the stars. Celebrate your love at Amilla – contact stay@amila.com for bookings and more information.

Feature image by Amilla Maldives

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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