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Crossroads Maldives Appoints Cluster Marketing Communications Manager – Shumaes Rasheed

Shumaes Rasheed - cluster marketing manager of crossroads
Crossroads Maldives has announced Shumaes Rasheed as the resort's new Cluster Marketing Communications Manager.

Luxury integrated leisure destination, Crossroads Maldives has announced Shumaes Rasheed as the resort’s new Cluster Marketing Communications Manager. Shumaes will oversee the marketing communications to the luxury properties; Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton.

From humble beginnings at the local advertising agency, Think Advertising Shumaes brings over 14 years of expertise to Crossroads Maldives. He previously filled positions in various luxury resorts in the Maldives including; Sheraton Maldives, Jumeirah Vittaveli, and Brennia Kottefaru, Maldives. Shumaes also worked at Maldives Marketing at Public Relations Corporation. In addition to that, he joins crossroads from his most recent role at OZEN Reserve Bolifushi.

About Crossroads Maldives

Nestled within the exquisite Emboodhoo Lagoon, Crossroads Maldives is just 15 minutes by boat from Velana International Airport. Hard Rock Hotel Maldives and SAii Lagoon Maldives is located within the integrated Crossroads Maldives. The resorts are a sanctuary for guests looking to staying on a private island while shopping, dining, and entertainment.

Hard Rock Hotel Maldives boasts 178 spacious guestrooms including family suites, beach villas, and one and two-bedroom overwater villas. Besides many attractive activities such as aerial acrobatics, self-defense, and Jiu-jitsu classes, Hard Rock Hotel Maldives also comes with the Signature Sound of Your Stay program allowing guests to borrow, on a complimentary basis, Crosley turntables to curate their holiday soundtracks or a Fender Electric Guitar from an exquisite guitar menu.

Meanwhile, SAii Lagoon Maldives, Curio Collection by Hilton offers vibrant yet serene guest rooms that feature inspiring decor and natural textures. Likewise, each room boasts beautiful ocean views, free WiFi, HDTV, complimentary tea and coffee, a generously sized bathroom with a waterfall shower, and a furnished deck in addition to a balcony. Furthermore, Beach villas give you more space and additional amenities or you can stay in the overwater villas for panoramic ocean views.

Feature image by Shumaes Rasheed via LinkedIn
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Latest

LUX South Ari Atoll Launches Pottery Workshops with The Clay Studio Maldives

pottery workshops by claystudio maldives at LUX* south ari atoll

LUX* South Ari Atoll announces its exciting collaboration with The Clay Studio Maldives. From 20 December 2024, the resort hosts a pottery pop-up at its Junk Art Studio. This partnership offers guests a hands-on artistic experience, encouraging them to explore their creativity while supporting a local Maldivian business.

John Rogers, General Manager of LUX* South Ari Atoll, expresses enthusiasm for the initiative.

We are delighted to bring this hands-on pottery experience to our guests, in collaboration with The Clay Studio Maldives. As a resort that celebrates creativity and connection, this partnership allows families to create meaningful memories while supporting local artisans.”

A Range of Creative Workshops for All Ages

The pottery experience includes a wide range of interactive workshops designed for all ages. Guests participate in activities such as wheel-throwing, hand-building, and the popular “Paint a Pot” sessions. These workshops inspire creativity and provide an engaging, enjoyable experience. The resort also offers special options for children. Private sessions allow couples and families to enjoy personalized experiences.

Skilled artisans lead each class and share their expertise in pottery. They introduce guests to the local artistic traditions of the Maldives. The partnership supports The Clay Studio Maldives, a local business committed to preserving these traditions.

The pottery experience coincides with the resort’s festive celebrations. Guests enjoy a variety of holiday activities, traditions, and dining experiences designed to create unforgettable memories. This lively program adds excitement to the holiday season.

This announcement follows LUX* South Ari Atoll’s recent recognition as “Best for Families” at the Condé Nast Johansens Awards For Excellence 2025. This award strengthens the resort’s reputation as a top family-friendly destination. By offering pottery workshops and festive activities, LUX* South Ari Atoll continues to provide experiences that celebrate creativity, culture, and family connection.

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