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InterContinental Maldives Maamunagau Resort Appoints Coetzer Deysel as General Manager

Coetzer Deysel
InterContinental Maldives Maamunagau Resort announced the appointment of Coetzer Deysel as General Manager.

InterContinental Maldives Maamunagau Resort announced the appointment of Coetzer Deysel as General Manager.

In his new role, Coetzer will be responsible for driving the resort’s strategic and commercial growth. Likewise, he will oversee the operational excellence and will continue to elevate the luxury positioning of IHG’s flagship property in the Maldives.

Coetzer brings over 17 years of experience in hospitality across leading luxury brands such as; Anantara Resorts, The Westin, W Hotels, naked Retreats and Le Meridien in stunning resort destinations such as Mauritius, Maldives, Thailand, China and South Africa. In his most recent role as General Manager Coetzer was instrumental in launching the first Anantara resort in Mauritius and delivering innovative guest experiences at Anantara Iko Mauritius Resort & Villas.

The Maldives has long been an alluring destination attracting visitors from around the world and I am excited to be part of a team that will continue to deliver authentic cultural and lifestyle experiences with the world-class service that IHG is renowned for at this amazing and unique resort in the Raa Atoll.

Coetzer Deysel, General Manager of InterContinental Maldives Maamunagau Resort.

We are delighted to welcome Coetzer back to the Maldives as General Manager of InterContinental Maldives Maamunagau Resort. I am confident that Coetzer’s strong leadership skills and commercial acumen with his passion for curating unique guest experiences will build on InterContinental Maldives’ positioning as a brand synonymous with seamless service and refined hospitality.

Joseph Della Gatta, Cluster General Manager (Maldives).

The InterContinental Maldives Maamunagau Resort is an exclusive destination getaway offering a unique opportunity for those looking to unwind and reconnect in an enviable island setting where exclusive privileges go hand in hand with the personal touch of the signature service at InterContinental Hotels & Resorts’ first and only all-Club InterContinental resort.

Located 35 minutes by seaplane from the Velana International Airport, the InterContinental Maldives Maamunagau Resort is an award-winning island escape offering beach, lagoon and overwater accommodation, curated dining and wellness experiences, an extensive kids club along with a myriad of recreational adventures for families and couples alike.

Feature image by InterContinental Maldives Maamunagau Resort

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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