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April at Banyan Tree Vabbinfaru & Dhawa Ihuru: Easter Celebrations, Leadership Changes, and Sustainable Initiatives

Dhawa Ihuru and Banyan Tree Vabbinfaru

April at Banyan Tree Vabbinfaru and Dhawa Ihuru, two idyllic resorts tucked away in the Maldives, brings a harmonious blend of seasonal celebration, purposeful initiatives, and important transitions that reflect the essence of eco-luxury hospitality. This month, the resorts celebrate a significant leadership change and usher in thoughtful events designed to connect guests with nature, culture, and local communities. Whether through curated Easter festivities or hands-on conservation efforts, both properties reinforce their commitment to sustainable luxury and wellness.

A Leadership Transition Anchored in Experience

A key milestone this April is the appointment of B.R. Senaratne as Area Director of Finance for Banyan Tree Vabbinfaru, Dhawa Ihuru, and Angsana Velavaru. With over two decades of experience at Banyan Group, Senaratne brings extensive expertise to his new role, which began in March 2025. He started his journey in 2001 as Chief Accountant at Dhawa Ihuru, and since then, he has held various senior finance positions across the Maldives, most recently serving as Director of Finance at Angsana Velavaru. Known for his steady leadership style and strategic vision, Senaratne’s promotion reflects Banyan Group’s ongoing focus on nurturing long-term talent and empowering leadership from within its ranks.

This leadership change also underscores the group’s commitment to maintaining continuity and strengthening operations across its Maldivian properties. For guests at Banyan Tree Vabbinfaru and Dhawa Ihuru, this appointment signals a brighter future—one driven by experience, consistency, and a vision for long-term success.

A Reimagined Easter Celebration

As April progresses, guests visiting the resorts will experience a fresh take on the traditional Easter holiday. During the weekend of 18–20 April, both properties will offer specially curated events that blend tropical charm with festive tradition, ensuring a celebration that is both unique and relaxing.

At Dhawa Ihuru, the atmosphere fosters laid-back fun, especially for families. Children can enjoy classic activities such as Easter egg hunts on the beach, face painting, and interactive cooking sessions that allow younger guests to get hands-on with island-inspired dishes. This carefree, vibrant setting offers the perfect environment for families to bond and create lasting memories.

In contrast, across the lagoon at Banyan Tree Vabbinfaru, Easter celebrations take on a more refined tone. Guests can indulge in beachside Easter barbecues inspired by Maldivian culinary traditions, complemented by the serene beauty of the resort’s surroundings. Additionally, Madi Hiyaa, the resort’s award-winning overwater restaurant, will feature a limited-edition Sakura Signature Omakase—a unique dining experience that combines the best of island ingredients with Japanese culinary artistry. With its tranquil atmosphere and elegant offerings, Banyan Tree Vabbinfaru presents an Easter experience that is both sophisticated and serene.

Purpose-Driven Initiatives:

Fostering Health and Connection

April brings not only Easter celebrations but also purpose-driven initiatives focused on well-being and sustainability. These programs, aligned with the resorts’ eco-conscious luxury philosophy, encourage guests to engage with the environment and local communities.

For instance, on 7 April, the resorts hosted the “Swim for Good” event to mark World Health Day. Guests participated in a 900-meter open-water swim between the two islands, followed by a Nutrition Awareness Talk in partnership with the Society for Health Education. This event highlighted the importance of physical wellness while fostering a sense of connection among participants. Through such events, guests are encouraged to make health a priority while enjoying the beauty of their surroundings.

Environmental Sustainability: Engaging with Nature

In addition to wellness, environmental sustainability remains at the heart of the resorts’ initiatives. From 13 to 14 April, guests participated in the “Full Moon Lights Out” event, where all non-essential lighting was turned off to reduce energy consumption and offer a clear view of the Maldivian night sky. This initiative not only conserves energy but also fosters mindfulness, encouraging guests to appreciate the beauty of nature in its purest form.

Moreover, on 22 April, in celebration of Earth Day, Banyan Tree Vabbinfaru and Dhawa Ihuru will join forces with the community of K. Dhiffushi Island for a coastal clean-up. Guests will take part in this hands-on activity, helping to remove marine debris from the surrounding environment and contributing to the preservation of the region’s delicate ecosystems.

The resort group’s environmental focus continues on 27 April with the “Save the Reef” initiative. This monthly program, led by the resorts’ in-house Marine Lab, allows guests to actively contribute to coral conservation by removing harmful species such as the crown of thorns and pincushion starfish. By engaging directly with conservation efforts, guests gain a deeper understanding of the challenges facing local marine life and have the opportunity to make a tangible impact.

A New Definition of Island Luxury

As April unfolds, Banyan Tree Vabbinfaru and Dhawa Ihuru continue to redefine what luxury means in the modern world. While the Maldives has long been a haven for indulgence, these resorts set a new standard by combining relaxation with responsibility. From seasonal celebrations that honor both local culture and global sustainability efforts to immersive experiences that invite guests to actively contribute to conservation, the resorts offer a truly holistic escape.

By seamlessly blending moments of joy and celebration with meaningful contributions to the environment, both resorts provide an experience that goes beyond typical luxury. Instead, guests are invited into a larger narrative—one that encourages them to reconnect not only with the natural beauty of the Maldives but also with the shared responsibility of preserving it for future generations.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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