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Atmosphere Gears Up For Expansion

Atmosphere gears up for expansion
Atmosphere Hotels & Resorts, starts the year on a winning note with four key leadership appointments.

Atmosphere Hotels & Resorts (AH&R), a dynamic and fast-growing hospitality company, starts the year on a winning note with four key leadership appointments to support its ambitious development plans.

Atmosphere’s strategic onboarding of top talent to its senior leadership team includes Michel Politano as VP Revenue & Distribution, Sarah Walker Kerr as VP Communications, Ashley Goddard as Corporate Culinary Director and Silvia Collepardi as VP Sales & Marketing for COLOURS OF OBLU & By Atmosphere.

Coming from the finest hospitality brands across the globe, these accomplished leaders add to the company’s growth momentum. Helping to take its three brands, THE OZEN COLLECTION, COLOURS OF OBLU, and By Atmosphere, to alluring leisure destinations in India, Bhutan, Nepal, and Sri Lanka.

Ashley Goddard – Corporate Culinary Director

Taking up the newly created role of Corporate Culinary Director, Ashley Goddard will drive brand distinction and corporate reputation by refining dining experiences throughout Atmosphere’s portfolio of resorts. He will mentor and develop the company’s culinary teams, enhance existing Food and Beverage experiences, and contribute to the launching of the new openings and projects in the current pipeline. 

During his successful career spanning over 30 years, this Australian Chef & Culinary Entrepreneur has worked with some of the leading international hospitality companies, immersing in cultures across the globe. Having been a part of different cultures has enriched Ashley’s palette for life – allowing him to develop world-class culinary teams, in numerous countries and throughout reputed hotels and resorts.

I believe raising both the perception of our guests, as well the expectation of a truly memorable dining experience, we are lucky to touch so many people and bring the Joy of Giving.

Ashley Goddard

Silvia Collepardi – VP Sales & Marketing for COLOURS OF OBLU & By Atmosphere

Silvia Collepardi has been promoted to Vice President Sales & Marketing for the company’s recently launched brand COLOURS OF OBLU as well as By Atmosphere. In her new role, Silvia will focus on strengthening brand positioning in key feeder markets across the globe and developing new markets.

Hailing from Italy, Silvia joined AH&R in 2018 as Regional Director of Sales Europe. She offers a wealth of expertise acquired over 16 years of sales and marketing experience, including senior positions at international brands like Centara Hotels & Resorts. Her love for oceans has inspired Silvia to focus her expertise on promoting dream destinations and beautiful resorts in the Maldives, Thailand and Bali, with a passion for pre-opening and business development.

Michel Politano – Vice President Revenue & Distribution

In the role of VP Revenue & Distribution, French national Michel Politanowill works towards maximizing revenue, enhancing channel connectivity and profitability, and optimizing online presence, traffic acquisition, and conversion.

An impactful leader with 15 years of hands-on experience, Michel excels in implementing unique and highly effective market strategies, successfully entering new markets, and providing value-based leadership.

He has most recently held senior leadership positions at Emaar Hospitality Group, where he set up and grew the entire distribution ecosystem (spanning 20+ hotels across 4 brands) and contributed to organisational growth by leading change management of cluster structure.

Sarah Walker Kerr – Vice President Communications

Recently appointed, Sarah Walker Kerr has hit the ground running – steering the company’s

communication strategy with a focus on promoting brand distinction. With over 20 years of international experience, UK-born Sarah is adept at setting up and managing global integrated communication programs that drive guest engagement, elevate corporate identity and build brand equity.

Sarah comes to Atmosphere from Marriott International, where she spent 3 years as VP Communications, achieving positive awareness (externally and internally) and brand distinction. As part of this role, she set up a fit-for-purpose communications organization across complex geography of 30 countries. She was ranked among the Top 25 ‘Most Influential Communicators in the Middle East’ by PR Week UK.

As we prepare for our next phase of expansion, we are thrilled to welcome such outstanding talent to our senior leadership team. I am eager to see how their depth and breadth of collective experience will help us drive brand distinction, foster culinary excellence, elevate our reputation, reach new markets and unlock our immense growth potential.”

Salil Panigrahi, Managing Director

About Atmosphere Hotels & Resorts

Atmosphere Hotels & Resorts is a dynamic and fast-growing international hospitality company. Currently, the company is operating eight resorts within the Maldives and is set to further expand in India, Sri Lanka, Nepal and Bhutan. AH&R’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU and By Atmosphere, with a rich diversity of experiences within each of these brands. Opening in 2022, are two exciting COLOURS OF OBLU resorts: OBLU SELECT Lobigili and OBLU XPERIENCE Ailafushi.

Feature image by Atmosphere

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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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