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Atmosphere Gears Up For Expansion

Atmosphere gears up for expansion
Atmosphere Hotels & Resorts, starts the year on a winning note with four key leadership appointments.

Atmosphere Hotels & Resorts (AH&R), a dynamic and fast-growing hospitality company, starts the year on a winning note with four key leadership appointments to support its ambitious development plans.

Atmosphere’s strategic onboarding of top talent to its senior leadership team includes Michel Politano as VP Revenue & Distribution, Sarah Walker Kerr as VP Communications, Ashley Goddard as Corporate Culinary Director and Silvia Collepardi as VP Sales & Marketing for COLOURS OF OBLU & By Atmosphere.

Coming from the finest hospitality brands across the globe, these accomplished leaders add to the company’s growth momentum. Helping to take its three brands, THE OZEN COLLECTION, COLOURS OF OBLU, and By Atmosphere, to alluring leisure destinations in India, Bhutan, Nepal, and Sri Lanka.

Ashley Goddard – Corporate Culinary Director

Taking up the newly created role of Corporate Culinary Director, Ashley Goddard will drive brand distinction and corporate reputation by refining dining experiences throughout Atmosphere’s portfolio of resorts. He will mentor and develop the company’s culinary teams, enhance existing Food and Beverage experiences, and contribute to the launching of the new openings and projects in the current pipeline. 

During his successful career spanning over 30 years, this Australian Chef & Culinary Entrepreneur has worked with some of the leading international hospitality companies, immersing in cultures across the globe. Having been a part of different cultures has enriched Ashley’s palette for life – allowing him to develop world-class culinary teams, in numerous countries and throughout reputed hotels and resorts.

I believe raising both the perception of our guests, as well the expectation of a truly memorable dining experience, we are lucky to touch so many people and bring the Joy of Giving.

Ashley Goddard

Silvia Collepardi – VP Sales & Marketing for COLOURS OF OBLU & By Atmosphere

Silvia Collepardi has been promoted to Vice President Sales & Marketing for the company’s recently launched brand COLOURS OF OBLU as well as By Atmosphere. In her new role, Silvia will focus on strengthening brand positioning in key feeder markets across the globe and developing new markets.

Hailing from Italy, Silvia joined AH&R in 2018 as Regional Director of Sales Europe. She offers a wealth of expertise acquired over 16 years of sales and marketing experience, including senior positions at international brands like Centara Hotels & Resorts. Her love for oceans has inspired Silvia to focus her expertise on promoting dream destinations and beautiful resorts in the Maldives, Thailand and Bali, with a passion for pre-opening and business development.

Michel Politano – Vice President Revenue & Distribution

In the role of VP Revenue & Distribution, French national Michel Politanowill works towards maximizing revenue, enhancing channel connectivity and profitability, and optimizing online presence, traffic acquisition, and conversion.

An impactful leader with 15 years of hands-on experience, Michel excels in implementing unique and highly effective market strategies, successfully entering new markets, and providing value-based leadership.

He has most recently held senior leadership positions at Emaar Hospitality Group, where he set up and grew the entire distribution ecosystem (spanning 20+ hotels across 4 brands) and contributed to organisational growth by leading change management of cluster structure.

Sarah Walker Kerr – Vice President Communications

Recently appointed, Sarah Walker Kerr has hit the ground running – steering the company’s

communication strategy with a focus on promoting brand distinction. With over 20 years of international experience, UK-born Sarah is adept at setting up and managing global integrated communication programs that drive guest engagement, elevate corporate identity and build brand equity.

Sarah comes to Atmosphere from Marriott International, where she spent 3 years as VP Communications, achieving positive awareness (externally and internally) and brand distinction. As part of this role, she set up a fit-for-purpose communications organization across complex geography of 30 countries. She was ranked among the Top 25 ‘Most Influential Communicators in the Middle East’ by PR Week UK.

As we prepare for our next phase of expansion, we are thrilled to welcome such outstanding talent to our senior leadership team. I am eager to see how their depth and breadth of collective experience will help us drive brand distinction, foster culinary excellence, elevate our reputation, reach new markets and unlock our immense growth potential.”

Salil Panigrahi, Managing Director

About Atmosphere Hotels & Resorts

Atmosphere Hotels & Resorts is a dynamic and fast-growing international hospitality company. Currently, the company is operating eight resorts within the Maldives and is set to further expand in India, Sri Lanka, Nepal and Bhutan. AH&R’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU and By Atmosphere, with a rich diversity of experiences within each of these brands. Opening in 2022, are two exciting COLOURS OF OBLU resorts: OBLU SELECT Lobigili and OBLU XPERIENCE Ailafushi.

Feature image by Atmosphere

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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