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Bridgerton Star Simone Ashley Shows Off Her Breathtaking Maldives Holiday

Simone Ashley holiday in Maldives

Simone Ashley, the beautiful Bridgerton actress known for her role as Kate Sharma (currently Viscountess Bridgerton), has given her 4.1 million Instagram followers a glimpse into her idyllic Maldives vacation, and let me tell you, it’s the stuff dreams are made of! The Hollywood star shared enchanting moments from her luxurious retreat, offering a tantalizing preview of what it’s like to escape to a slice of paradise. From serene dolphin sightings to spectacular underwater adventures, Simone’s vacation is the perfect blend of adventure and relaxation.

Her stay at Amilla Maldives, nestled in the heart of Baa Atoll—a UNESCO Biosphere Reserve, truly elevated this dreamy getaway. The resort offers an unparalleled luxury experience, with its Reef Water Pool Villas perched above the lagoon. Moreover, the stunning villas boast panoramic views of the sparkling waters below, and Simone’s villa is no exception. With a private deck that leads straight into the sea, it’s the ideal spot for a refreshing dip or simply soaking in the breathtaking surroundings. Moreover, the resort’s lush natural beauty, with its tropical greenery and pristine beaches, perfectly complements the serene vibe, setting the stage for the ultimate escape.

Dolphins, Turtles, and Underwater Wonders

Simone has fully embraced the incredible experiences that come with a stay at Amilla. She posted a mesmerizing moment from a dolphin cruise, where she and others onboard glided over the crystal-clear waters, with dolphins swimming right alongside the boat. It’s hard not to feel a sense of awe as these magnificent creatures leap and play in the water, and Simone’s excitement in her post was contagious. Notably, it’s clear that this moment was a highlight of her Maldives adventure.

Simone Ashley on Maldives vacation
Simone Ashely on a dolphin cruise at Amilla Maldives
Image via her Instagram: @simoneashley

But that wasn’t the only magical moment. The beautiful actress also shared an underwater video, where the star of the show was a turtle gliding gracefully among the vibrant coral reef. Her joy was palpable, and you could almost feel her thrill as she watched the turtle in its natural habitat, surrounded by colorful fish and stunning marine life. In fact, the reef, teeming with life, provided the perfect backdrop for this unforgettable encounter. It’s also evident that Simone was captivated by this beautiful part of the island’s ecosystem.

A Relaxed, Stylish Getaway

Beyond the magical wildlife and the natural beauty of Amilla, Simone’s getaway also featured her effortlessly chic vacation style. Whether strolling along the white sandy beaches in a crocheted and embellished bikini or dining under the stars in a sparkling sequin mini dress, Simone looked as relaxed as she was stylish. Furthermore, her time at the resort clearly offered the perfect balance of luxury and comfort, allowing her to fully unwind while enjoying the resort’s offerings.

Amilla Maldives isn’t just a stunning escape; it’s a place where guests can indulge in world-class dining, rejuvenate in a spa surrounded by nature, or explore the island’s eco-conscious adventures. With its private villas, sparkling lagoon, and lush jungles, Simone’s experience at the five-star resort offers a glimpse into the ultimate tropical getaway. One that combines nature, luxury, and unforgettable memories.

Feature image via Simone Ashley Instagram

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Why ATM 2025? The Maldives Shifts Focus to Dubai’s Arabian Travel Market

Arabian Travel Market 2025: Maldives Shifts Focus to Dubai

The travel and tourism sector is undergoing significant transformation, and the Arabian Travel Market (ATM) 2025 in Dubai is set to play a central role. For years, ATM has served as a vital meeting point for global industry leaders, innovators, and professionals. In 2025, however, the event’s importance has grown, not just due to its strategic location and global reach, but also because of an emerging shift in how countries, including the Maldives, are prioritizing international tourism fairs. Traditionally aligned with major European tourism events like ITB Berlin, the Maldives has now designated ATM as its most important international tourism fair, marking a decisive pivot in the country’s global tourism strategy.

ATM 2025: A Landmark Event for the Travel Industry

Set to take place from April 28 to May 1, 2025, at the Dubai World Trade Centre, ATM will be more than just a gathering; it’s expected to be an industry milestone. With over 46,000 tourism professionals attending from more than 160 countries, the 2025 edition promises to showcase the latest innovations, trends, and developments in the travel and tourism industry. As the world moves toward post-pandemic recovery, the event will highlight how the industry can develop through enhanced connectivity and forward-thinking technology.

The overarching theme of ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” reflects the rapid shifts in global travel patterns. From Artificial Intelligence (AI) shaping travel experiences to sustainability coming to the forefront, ATM 2025 will not only spotlight emerging trends but also offer a platform for businesses, governments, and stakeholders to forge new partnerships and explore new opportunities.

One of the key innovations at ATM 2025 will be the incorporation of cutting-edge AI technologies. As the travel industry becomes more tech-driven, the event will explore how AI streamlines operations, personalizes customer experiences, and aids in sustainable destination management. AI will take center stage at ATM 2025, with prominent speakers, including Cassie Kozyrkov, the former Chief Decision Scientist at Google, offering insights into how businesses can strategically adopt AI to drive growth.

Why ATM? Maldives Shifts Its Focus

For many years, the Maldives has maintained a strong presence at global tourism fairs, with ITB Berlin serving as a traditional cornerstone. However, in 2025, the Maldives Marketing and Public Relations Corporation (MMPRC) made a notable decision: the Arabian Travel Market (ATM) will now take precedence over ITB Berlin as the country’s primary tourism event. This strategic shift forms part of a broader recalibration of how the Maldives engages with the global tourism industry.

One of the driving factors behind this pivot is accessibility. The Maldives, like many other destinations, faced logistical challenges with European trade shows such as ITB Berlin. Visa difficulties and geographical constraints hindered the participation of Maldivian industry professionals, limiting their ability to engage with international stakeholders. Dubai, however, with its easy access to the wider Middle Eastern, African, and Asian markets, presents a much more viable platform for global engagement.

MMPRC Managing Director Ibrahim Shiuree affirmed that consultations with industry stakeholders, including resort operators and tourism associations, guided the move to prioritize ATM. As a result, ATM now offers the Maldives the visibility and accessibility it needs to promote its thriving tourism sector to an increasingly diverse international audience.

At ATM 2025, the Maldives delegation will present a strong presence, with over 230 representatives, including 111 exhibitors showcasing a wide range of resorts, guesthouses, and luxury services. In addition to promoting the country’s stunning natural beauty, MMPRC will also curate a cultural experience to replace the Maldives’ traditional “Maldivian Night” event, once held at ITB Berlin. This new showcase will offer international audiences a taste of Maldivian cuisine, music, and arts, highlighting the country’s unique cultural identity.

ATM: A Gateway for Regional Tourism Growth

The growing importance of ATM is not limited to the Maldives. The event has become a central hub for countries across the Middle East, Asia, and beyond to showcase their tourism offerings. In 2025, exhibitors from Asia will increase notably, with countries like India and China significantly expanding their participation. This highlights the region’s increasing influence in the global tourism market, particularly as Asia emerges as the fastest-growing region for tourism recovery.

Saudi Arabia, for instance, will spotlight its ambitious Vision 2030 at ATM 2025, with major tourism projects like the Red Sea Coast and NEOM taking center stage. Similarly, the UAE, Qatar, and other Middle Eastern countries will showcase their advancements in tourism infrastructure and evolving cultural tourism offerings.

The Middle East’s tourism sector has demonstrated impressive resilience post-pandemic, with the region recording a 32% increase in international arrivals over pre-pandemic 2019 levels. This robust recovery is expected to continue, with ATM 2025 providing an invaluable platform for international buyers and stakeholders to tap into this growing market.

A New Era for Tourism in the Maldives and Beyond

For the Maldives, ATM 2025 represents more than just a change in venue; it signals the country’s readiness to adapt to global tourism dynamics and the growing influence of the Middle East as a tourism hub. By focusing on Dubai and the Arabian Travel Market, the Maldives positions itself as a key player in a rapidly changing global tourism landscape, one that increasingly demands accessibility, connectivity, and cultural engagement.

Beyond the Maldives, ATM 2025 will likely become a game-changer for the global tourism industry. The event will highlight the importance of sustainability, technology, and cultural exchange as key drivers of growth. It will also offer valuable insights into the challenges and opportunities facing the global travel market, from the impacts of AI to the need for sustainable tourism practices.

As the travel industry continues to evolve, ATM 2025 will serve as a testament to the power of collaboration, innovation, and forward-thinking strategies. For countries like the Maldives, it represents the perfect opportunity to showcase not just their natural beauty but also their evolving tourism models that embrace cultural heritage, sustainability, and technological advancements.

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