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Celebrate Easter with Wellness and Adventure at JOALI BEING

JOALI BEING Easter Escape for Wellness and Family Bonding

At the heart of the Maldives, JOALI BEING elevates wellness with its 2025 Easter theme: A Gentle Renewal. This theme draws inspiration from the tranquil beauty of the Lesser Grass Blue Butterfly, a native species found in the region. It celebrates the harmony and transformative power of nature. From April 11 to 21, guests are invited to immerse themselves in a journey of personal growth, renewal, and family connection.

Graeme Freeman, General Manager of JOALI BEING, shares his thoughts on this season of transformation:

“Easter is a time to celebrate renewal, transformation, and boundless possibilities. At JOALI BEING, we invite guests of all ages to embark on an unforgettable journey of rejuvenation with their loved ones. Together, experience the joy and serenity that await on our wellbeing island.”

Easter at JOALI BEING: A Journey of Wellness and Celebration

Wellness Activities: Guests begin their days by immersing themselves in the island’s peaceful atmosphere. They can enjoy a wide range of wellness activities. These include aerial yoga, guided meditations, sound bathing, and tranquil nature walks. Each activity is designed to help guests relax and reconnect with their surroundings. Moreover, for those seeking deeper rejuvenation, the resort offers Aufguss sauna sessions. There is also a Nature’s Glow face gel-making workshop at the Herbology Centre. Additionally, a traditional cacao ceremony invites guests to embrace nature’s healing power. Meanwhile, various fitness classes ensure that guests remain energized and active throughout their stay.

Fitness and Sports: To complement the island’s wellness activities, JOALI BEING offers an extensive selection of fitness and sports experiences. Guests can enjoy playing on the lush green padel and tennis courts. Furthermore, they can join the Easter run or participate in boxing and functional training classes. For children, there are specialty programs such as beach volleyball and meditation.

Culinary Experiences: JOALI BEING enhances the Easter experience with a variety of unforgettable culinary offerings. Guests can indulge in a dinner by the Indian Ocean. Alternatively, they can savor a traditional Easter feast or explore an Omakase and Sake pairing. In addition, a Seaside Seafood dinner showcases the freshest offerings from the region. A Sourdough masterclass and family cooking classes bring the joy of food creation to life. Moreover, guests can join cocktail-making and herbal tea workshops with the island’s Tea Sommelier for a more interactive culinary adventure.

Ocean Adventures: Set within one of the world’s largest atolls, JOALI BEING invites guests to explore the surrounding ocean. They can take part in sunset ceremonies, dolphin cruises, snorkeling, parasailing, or sunset fishing. The resort’s commitment to sustainability is highlighted through interactive sessions with marine biologists. Through these sessions, guests can learn about the island’s efforts to preserve the Maldives’ delicate marine ecosystem.

Visiting Practitioner

This Easter, JOALI BEING welcomes back Carlos Aparicio to offer Biocuántica – Original. This scientific method harmonizes perception, enhances brain-heart coherence, and activates self-healing. Guests will have the opportunity to align their intentions with elevated emotions. This process creates a path toward clarity and balance. The practice fosters emotional healing and personal growth.

Family Fun at B’Kidult

Families can create lasting memories together at B’Kidult, the island’s multi-generational playground. This unique program blends early-stage learning with wellness activities. It provides children with a nurturing environment to explore nature, build self-confidence, and establish a foundation for lifelong health.

Easter programming at B’Kidult includes a variety of engaging and interactive activities:

  • Brain Gym: Montessori Activities – A fun session designed to stimulate the minds of young guests through puzzles and problem-solving tasks. This encourages both focus and creativity.
  • Fitness for Kids: Basic Boxing – A high-energy class that teaches essential boxing skills, coordination, and fitness in a supportive environment.
  • Fun Yoga for Kids: Breathe, Bend, & Play – A yoga class that blends fun activities with gentle exercises. It promotes relaxation, flexibility, and strength.
  • Mocktail Making: Potion Masters – A creative workshop where children learn to craft colorful, flavorful mocktails while exploring the art of presentation.
  • Eco Art: Trash to Treasure – An activity that teaches children the value of recycling and upcycling by turning everyday materials into art.
  • Easter Sunday Celebrations: Spring into Joy – A day filled with multi-generational activities, including arts and crafts, face painting, treasure hunts, and an exciting Easter egg hunt.
  • Easter Egg Decorating: A Creative Adventure – A hands-on experience where guests of all ages can decorate chocolate eggs in a fun, creative setting.
  • Bunny’s Treasure Hunt – An interactive quest that encourages teamwork, problem-solving, and creativity. Participants follow clues to discover hidden treasures.

A Harmonious Blend of Wellness and Sustainability

Surrounded by pristine beaches, crystal-clear lagoons, and lush greenery, JOALI BEING offers an immersive wellness experience. One that nurtures both body and mind. The concept of Joy of Weightlessness guides the Easter celebrations. As a result, the events are designed to balance, rejuvenate, and inspire guests through the core pillars of Mind, Skin, Microbiome, and Energy.

At the same time, JOALI BEING’s commitment to sustainability ensures that this journey of renewal is deeply connected to the environment. The resort features biophilic design and eco-conscious practices that create a harmonious atmosphere. Moreover, strong partnerships with conservation efforts, such as the Olive Ridley Project and the Sea Turtle Rehabilitation Centre, support the preservation of the Maldives’ delicate marine ecosystem. Guests have the opportunity to reconnect with nature and actively contribute to its protection. Here, wellness and sustainability go hand in hand, offering a truly transformative experience that leaves a lasting impact.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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