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Centara Ras Fushi Resort & Spa to Welcome Back Guests from 1st November 2020

Centara Ras Fushi resort model standing near bar
Centara Ras Fushi Resort & Spa is offering exclusive packages with validity for bookings made before 30th November 2020.

The wait is over! Centara Ras Fushi Resort & Spa is reopening on 1st November 2020. To celebrate the re-opening, the resort is offering exclusive packages with validity for bookings made before 30th November 2020, with full flexibility, as guests can change or cancel their bookings at any time.

Additional surprises to celebrate the resort’s reopening are as follows:

  • A bottle of sparkling wine upon arrival
  • Early check-in and late check-out (subject to availability)
  • Book an Ocean Front Beach Villa and get a complimentary room upgrade to Deluxe Water Villa

The above offers are applicable for stay dates from 1st November 2020 – 23rd December 2020 when booking directly at https://www.centarahotelsresorts.com/centara/crf/. Travelers should make their reservations before 30th November 2020. Likewise, the offer applies to new bookings only. And the resort does not permit cancellation and re-booking of existing reservations.

Central to their efforts are international accreditations and endorsements that ensure the quality and rationale behind the new measures – with a cleanliness reassurance program managed by Ecolab, a global leader in water and hygiene technologies, which will utilize cutting edge Aqueous Ozone or electrolyte water spray (electrostatic) sanitization techniques.

Image: Centara Ras Fushi Resort & Spa

The process and operations are being overseen in partnership with Swiss international firm SGS, the world’s leading inspection, verification, testing, and certification company. Besides, Centara has created new dedicated Hygiene Manager positions across the group, appointed to monitor, record, and implement all changes.

Centara Ras Fushi Resort & Spa diligently works on creating a new set of thorough operating practices and guidelines to help mitigate the risks to their guests, as well as their team members. Maintaining the guests and team safety, health and well-being remain their primary goal. They developed guidelines and protocols per guidance from the Health Protection Agency (HPA) and The Ministry of Tourism, Republic of Maldives.

Centara Complete Care Program

The Centara Complete Care is a 12-point action plan covering social distancing, health, hygiene, and enhanced sanitization across the entire guest journey, as well as extensive training, accreditation & monitoring.

Centara Ras Fushi Resort & Spa team members have undergone special COVID-19 training and will always wear accredited face masks. The resort will conduct Temperature checks daily for the team and hand sanitization is mandatory for all guests and team members.

movie night at Centara Ras Fushi
Image: Centara Ras Fushi Resort & Spa

Within the guest room, the guests will also be provided with hand sanitizer upon arrival. The guests must wear a face mask while outside of the guest’s room. Or in enclosed spaces where physical distancing is not possible. Furthermore, Centara provides the team with the Nano Fabric facemask, which must be worn at all times.

For more information on the Centara Complete Care click HERE.

Centara Hotels & Resorts is one of Thailand’s leading hotel operators. Its 77 properties span all major Thai destinations including; Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia, and the UAE, in addition to the Maldives.

Feature image by Centara Hotels & Resorts
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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