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Cocoon Maldives Appoints Ahmed Jihad As The New Corporate General Manager

Cocoon Maldives Appoint Ahmed Jihad as corporate general manager
Cocoon Maldives announce the appointment of Ahmed Jihad as its new General Manager and as Corporate General Manager for both Cocoon Resorts.

Cocoon Maldives is excited to announce the appointment of Ahmed Jihad (Jay) as its new General Manager. Jay is currently the General Manager of You & Me Maldives and with this new appointment, he will be the Corporate General Manager for both Cocoon resorts.

Throughout his 20 years career in the hospitality industry, Jay has experience working in renowned 5-star luxury brands in the Maldives in various managerial positions from Operations Manager, Resort Manager to General Manager.

“We are proud to appoint a Maldivian background General Manager such as Jay who has immense knowledge and experience to manage both our resorts and to effectively lead the team in creating a memorable Cocoon experience for all our valued guests. We are confident that under the leadership and guidance of Jay and all our hardworking team members, we will be able to bring Cocoon and You & Me to new heights and strategically position both properties as the leading brands in Maldives luxury resort segment” said Alessandro Azzola (Alex), Managing Director of Cocoon and You & Me Maldives.

I am excited for this wonderful opportunity and the trust placed in me by the management of Cocoon resorts. We do take pride in ourselves on our trademark of genuine hospitality and service provided by the wonderful team, I am privileged to be part of such heartwarming and dedicated team and I can say that the future of Cocoon Resorts are bright as the shining stars.

Jay, Corporate General Manager of Cocoon Resorts

Cocoon Maldives, located in Ookolhufinolhu Island, Lhaviyani atoll is easily accessible by a 40-minute scenic seaplane flight from Velana International Airport, blends the best of Italian design with the Maldives’ stunning natural beauty. The five-star resort houses 150 villas that are exclusively designed by Lago, one of Italy’s finest design firms.

You & Me is located in the secluded northern atoll of Raa and is positioned as an achingly elegant, rustic-chic resort that exclusively caters to guests aged 16 and above. It oozes romance, with drop-dead gorgeous villas and free flow champagne, not to mention an intimate fine dining designer restaurant, H2O by Andrea Berton, which is fully submerged at the bottom of the island’s lagoon.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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