CROSSROADS Maldives Welcomed Guests for a Vibrant Eid

This Eid Al-Fitr, CROSSROADS Maldives offered a unique celebration, inviting visitors to enjoy the perfect blend of traditional Maldivian culture and modern luxury at its two world-class resorts: SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives. The resort’s vibrant festivities created lasting memories for all, combining spiritual reflection with exciting entertainment in a stunning tropical setting.

A Festive Start to Eid: The Koadi Parade and Cultural Immersion

Eid Al-Fitr marks the end of Ramadan, a time for deep reflection. CROSSROADS Maldives captured this spirit beautifully. First, the festivities began with the lively Koadi Parade, a grand procession starting at Sessions Beach at Hard Rock Hotel Maldives and making its way to SAii Beach Club. Guests watched in awe as Maali dancers, dressed in vibrant Maldivian attire, swayed to the rhythm of Boduberu drumming. This lively display brought the island’s cultural heritage to life, inviting both locals and visitors to join in the joyous celebration of tradition. Most importantly, the parade set the tone for the rest of the day’s events.

Unforgettable Experiences: Activities and Entertainment for All Ages

At SAii Beach Club, the resort kept guests entertained throughout the day with a variety of exciting activities. For instance, they participated in Aqua Zumba, Pool Volleyball, and Water Polo, enjoying the water-based events in a relaxed yet energetic atmosphere. Additionally, families gathered at the Family Pool Party, where lively music and entertainment created an upbeat atmosphere. Thrill-seekers, on the other hand, joined the Amazing Race Games, adding an adventurous touch to the day. As the evening approached, guests savored a delicious Eid buffet by the beach, all while listening to the soulful tunes of the V’Nez Band. The combination of flavors, music, and the beachside setting made for an unforgettable experience. Furthermore, it created a perfect ending to a day filled with fun and cultural immersion.

Across the bridge, Hard Rock Hotel Maldives added its unique energy to the celebrations. Guests took part in exciting pool games and refreshing Aqua Aerobics sessions. As night fell, they enjoyed the tranquil Eid Sundown Ritual, a moment of reflection as the sun set over the horizon. The evening, therefore, culminated with a sumptuous Seafood Buffet Dinner at Sessions, where live entertainment kept the festive mood alive well into the night.

A Complete Eid Experience: Market, Music, and Memories

On 4th April, the Marina@CROSSROADS hosted a lively Street Market. Guests explored a variety of stalls offering delicious food, refreshing drinks, unique art souvenirs, and more. The market created an inviting atmosphere for visitors to discover the vibrant culture of the Maldives and take home a special memento from their trip. As a result, it offered an enriching experience beyond the festivities at the resorts.

With its combination of cultural traditions, luxurious amenities, and engaging activities, CROSSROADS Maldives provided the ideal destination for a memorable Eid celebration. Guests created lasting memories, whether they sought spiritual reflection, thrilling adventures, or peaceful relaxation. Ultimately, the resort ensured an unforgettable Eid experience for everyone.

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

CROSSROADS Maldives Brought Traditional Culture and Luxury Together for Eid

A Festive Start to Eid: The Koadi Parade and Cultural Immersion

Unforgettable Experiences: Activities and Entertainment for All Ages

A Complete Eid Experience: Market, Music, and Memories

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