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Crown and Champa Resorts: One Island, One Resort

Crown and Champa Resorts has 09 properties in Maldives. In the picture you can find Kudadoo Maldives.
Crown and Champa Resorts is one of the leading hospitality groups in the Maldives. With over 40 years of experience in the industry.

Crown and Champa Resorts is one of the leading hospitality groups in the Maldives. With over 40 years of experience in the industry, the hotel group now owns a collection of nine luxurious resorts and one city hotel.

After a long unprecedented pause, several countries across the globe have eased travel restrictions and are slowly opening the borders for travellers. Once travelling resumes, its certain that the travellers would seek safe and care-free destinations where social distancing is possible while having a memorable time.

Renowned for the ‘one island, one resort’ concept, Maldives is a unique destination offering unmatched experiences at the ultimate island getaway. The unique ‘one island, one resort’ concept is without a doubt what puts the country on future travellers’ list.

Crown and Champa Resorts’ diverse collection of resorts are scattered across the azure Indian ocean, waiting to be rediscovered. Each resort is on a private island with private villas, secluded beach surroundings, private pools and sufficient space to enjoy while practicing social distancing. Contactless activities and excursions, diving, snorkelling, and yachting are some of the many experiences available on the island resorts.

From Crown and Champa Resorts’ collection, Kudadoo Maldives Private Island by Hurawalhi is bound to impress even the most discerning traveller. Designed for escapes from the confines of everyday life, Kudadoo Maldives offers delightful culinary creations, unlimited leisure activities and wellness. Where everything under the moon is available at any time and anywhere, Kudadoo Maldives is certainly an experience worth having.

Hurawalhi Island Resort Maldives is another popular destination among Crown and Champa Resorts’ portfolio. Located in the pristine Lhaviyani Atoll, the adults-only luxury resort is where excitement meets serenity, comfort and adventure. Hurawalhi Island Resort is also home to the world’s largest all-glass undersea restaurant. Fancy a meal at 5.8 meters below the surface of the ocean?

5.8 Undersea Restaurant is also accessible from the nearby Kuredu Resort and Spa, another luxury escape from Crown and Champa Resorts’ collection. With a wide range of accommodation options and enthralling experiences, Kuredu Resort and Spa is one of the Maldives’ favourite and top-rated resorts.

Crown and Champa Resorts’ collection also includes Innahura Maldives Resort, Vilamendhoo Island Resort and Spa, Veligandu Island Resort and Spa, Komandoo Maldives, Meeru Island Resort and Spa, and Champa Central Hotel in Male’ City. Whether its basking in the sun by the white sandy beaches or taking a dip in the turquoise waters, the one island, one resort concept assures a secluded getaway.

Feature image by Kudadoo Maldives
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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