Crown & Champa Resorts Reveals the Round-up of Festive Programmes Across its Resorts in the Maldives

Crown & Champa Resorts invites travellers to reconnect and celebrate with family and friends in the Maldives this holiday season. Crown & Champa, the leading resort collection in the Maldives, is set to bring holiday cheer with an extravaganza of exquisite gourmet, locally-inspired, and entertainment experiences, offering global travellers safe and vibrant festive celebrations across its properties.

Kudadoo Maldives Private Island

Crown & Champa Resorts Reveals the Round-up of Festive Programmes Across its Resorts in the Maldives

The holiday season at Kudadoo promises magnificent moments sprinkled with magic and joy. Residents will enjoy a lavish gala dinner, bountiful feasts brimming with festive fare, and a collection of experiences carefully curated by a personal butler, with lots of opportunities for dolphin spotting, swimming with mantas, and snorkelling with sea turtles. Kudadoo Maldives Private Island is where discerning travellers can celebrate the most wonderful time of the year amidst luxury and effortless adventures.

Kagi Maldives Spa Island

The wellbeing-focused paradise of Kagi Maldives will be transformed into a festive destination where guests can practice mindfulness by slowing down and enjoying the present moment with those they love. Staying true to its promise of offering ‘Pure Life’ experiences, guests will have the opportunity to indulge in an array of renewing spa treatments, stress-melting massages, and holistic healing sessions that will help them balance mind, body, and spirit.

Hurawalhi Island Resort

Guests at the naturally chic Hurawalhi can live their ‘Little Mermaid’ dreams as the resort presents ‘Opera Under the Sea’, a series of performances by renowned Turkish soprano, Burcu Hanci at 5.8 Undersea Restaurant. They can enjoy not only spectacular dining and entertainment but also the awe-inspiring setting surrounded by thriving sea life and beautiful warm waters. Furthermore, guests can become more in tune with themselves with Master of Wellness guided by Hania Opienski and enjoy a game of padel with a world-renowned padel tennis coach, Marcos Fernandez Bevan. Sparkling, bright, and full of cheer, Hurawalhi Maldives guarantees holiday celebrations like no other.

Komandoo Island Resort & Spa

The adults-only island retreat of Komandoo Maldives will set the festive season mood with a ‘Jazz and Blues’ theme. Guests will enjoy a programme featuring lots of incredible live music performances, holiday feasts, a beach party, ‘under the stars’ dining experiences, the traditional underwater treasure hunt organised by Prodivers Maldives, alongside plenty of sparkles in the form of champagne-sipping opportunities. In addition, guests can fill their days on the island with personalised excursions, excellent diving & snorkelling, pampering spa sessions, and moments of inspired tranquillity with their nearest and dearest.

Veligandu Island Resort & Spa

Inspired by the flourishing house reef encircling the island, guests at Veligandu are invited to enjoy the festive season with the theme of ‘Glowing Underwater World’, which highlights a sparkling programme of festive culinary offers, luscious dinners, live music performances, Christmas carols, and cultural shows. The resort will also stage another eco-inspired activity, installing more coral frames in the existing coral garden on the island’s western side.

Vilamendhoo Island Resort & Spa

Vilamendhoo continues to live up to its promise of offering an island of adventure, with a thrilling line-up of events and activities. Alongside fun holiday activities, festive feasts, Christmas carols, and themed parties, guests can always enjoy a myriad of experiences, such as swimming with whale sharks, world-class scuba diving, sunset cruising, and snorkelling in the vivid house reef.

Meeru Island Resort & Spa

As the season to indulge with family and friends, the palm-fringed paradise of Meeru Island offers an abundance of sumptuous feasts, fun-packed activities, and party celebrations, with ‘Blue and Silver’ echoing throughout the festivities. Additionally, Santa will continue his journey along the idyllic shores of Meeru, as he arrives in style and delivers special gifts and surprises to all children on the island.

Kuredu Island Resort & Spa

Guests will experience a ‘Winter Wonderland’, Kuredu Maldives-style, as the resort presents an unforgettable holiday with hues of blue, silver, and white to set the festive spirit. A splendid plethora of holiday-inspired activities await holidaymakers of all ages, from merry celebrations and buffet feasts to aqua-themed parties and the resort’s much-anticipated open-air festival.

Innahura Maldives Resort

The laid-back paradise of Innahura Maldives will entertain sun-seekers, the young, and the young at heart with an excellent festive programme with the theme of ‘White and Gold Coastal Christmas’. Guests will have so much fun with a Christmas pool party, gala dinners, and the exciting arrival of Father Christmas himself, along with cookie-making and decorating sessions, tinsel treasure hunt, and Christmas-card making for the little ones.

For reservations and more information, visit the Crown & Champa Resorts website.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.