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Dawn Harlow: Vakkaru Maldives’ First Visiting Wellness Practitioner of 2021

Dawn Harlow
Luxury resort, Vakkaru Maldives is welcoming Dawn Harlow as the resort’s first visiting wellness practitioner of 2021.

With this new year representing a longed-for fresh start, Vakkaru Maldives is welcoming Dawn Harlow as the resort’s first visiting wellness practitioner of 2021. Dawn Harlow is a spiritual guide, Kundalini yoga and meditation teacher, life coach and master in breathwork who will be in residence from 20 January to 17 February 2021.

She will lead a series of private and group sessions dedicated to providing guests with strength, clarity, calmness and purpose over the months to come. Trained in Kundalini yoga in Rishikesh on the banks of the Ganges in India and a decade-long student of humanology (the science of understanding human nature), Dawn has long worked on a private basis with clients the world over and regularly leads wellbeing retreats internationally.

During the last year, each of us has faced grief and sadness; a subtle feeling of fear and uncertainty has rocked our world and this has led to despair, separation and loss. Kundalini yoga renews and repairs the nervous system, heals neuroses and quietens negative thoughts. It gives a new beginning and is perfect for beginners. For all those who want to induce change in 2021, starting something new provides a way to feel brand new.

Dawn Harlow said.

However, her residency at Vakkaru will differ from every programme she has previously offered. Vakkaru recently launched Vakkare, a unique new hospitality concept in the Maldives that places the concept of care at the core of all the resort offers.

Image: Vakkaru Maldives

Additionally, 2021 sees Vakkaru launch 50 Shades of Blue, an extended programme of events, experiences and special activities to celebrate the 10th anniversary of the resort’s Baa Atoll home being designated a UNESCO Biosphere Reserve.

Dawn was inspired by both those developments, and the unprecedented events of 2020, to facilitate highly personalised treatments and encounters that will enable guests to release deep-seated traumas and painful memories. Her objective is to empower every individual to unlock their unique gifts and talents and to live to their true potential.

Also read: Vakkaru Maldives’ Wine Cellar ‘Vakkaru Reserve’ welcomes its Head Sommelier

Alongside deeply attentive and empathetic private and group yoga and meditation sessions, one of the new services offered by Dawn will be From Blue to a New You. Sensitively recognising the depression and fear which so many have faced over the last year, this personalised and private retreat runs for three days or longer and will see Dawn provide participants with tailored guidance and coaching to overcome stress, burnout and anxiety.

During Journey through the Chakras retreats, meditation, life coaching and personalised teachings will allow guests to clear their subconscious mind of the stresses and strains of the last few months, to be replaced with a deep sense of peace, newfound energy and a soaring sense of creativity. Vakkaru recently launched a new range of permanently available Ayurvedic treatments, many of which also focus on the body’s chakras, or energy points, and which would pair well with many of the services offered by Dawn.

With these and other offerings being held at Vakkaru’s overwater Merana Spa, also available during Dawn’s residency will be special detoxes that provide mental and emotional release alongside physical cleansing, and healing gong sessions that will realign and restore the nervous system while also endowing a sense of joy and inner peace.

Whatever treatment guests may choose, consistent throughout will be Dawn’s commitment to ensuring therapies and sessions provide a solid basis for guests to enjoy inner peace and prosperity over the year to come.

Feature image by Vakkaru Maldives
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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