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Did You Know TMA Now Flies to These Two Brand New Maldives Resorts?

As the Maldives' Travel & Tourism industry expands, travellers are presented with brand-new destinations every single year.

With every single new resort opening, there is also the question of how to get to these new Maldives resorts to explore them. If you’re looking to explore some destinations that opened in 2023, Trans Maldivian Airways (TMA) might be your go-to seaplane operator. Just last year, TMA added two new destinations to its map, connecting travellers to new Maldives resorts. If you’re looking for your next Maldives resort getaway, explore these two destinations with TMA now.

Exploring Jawakara Islands Maldives with TMA

Jawakara Islands Maldives opened on March 2023. With this, family travellers were presented with a new luxury family-friendly resort destination. With 290 villas, Jawakara Island Maldives presents travellers with the popular one-island one-resort concept that the Maldives is popular for. One of the unique aspects of this resort is that a bridge over the Jawakara house reef connects travellers to two islands – Mabin and Dheru Island.

At Jawakara Island Maldives guests can explore Beach Villas, Beach Pool villas, Three Bedroom Villas, Two Bedroom Villas and over-water accommodations as well. Additionally, travellers can also explore the water pool villas which are suitable for families. If you’re not on a family getaway, Jawakara Islands Maldives is still the perfect destination. Dheru Island at Jawakara is an adults-only haven, where guests can explore the amazing water villas. Additionally, guests can also explore 6 restaurants and 6 bars at Jawakara Islands Maldives.

Starting in October 2023, TMA started connecting travellers to this beautiful destination. Located just 40 minutes away in Lhaviyani Atoll, Jawakara is the perfect destination to explore with TMA. With the introduction of the new resort, TMA also introduced the resort’s very own branded air-craft for travellers connecting to Jawakara Islands Maldives. In addition to Jawakara Islands Maldives, TMA also connects travellers to other popular Crown & Champa properties in the Maldives.

Barceló Whale Lagoon Maldives

The latest addition to the TMA’s new resort destination is the beautiful Barceló Whale Lagoon Maldives. Located in South Ari Atoll, this 5-star Maldives Resort brings unforgettable experiences characterized by tranquillity and comfort, all in a chic beach environment.

At Barceló Whale Lagoon Maldives guests can explore a wide array of villas as well as dining options. Whether you’re looking for beach villas or overwater villas, this resort has it all. Barceló Whale Lagoon Maldives has a total of 100 villas- 63 Beach Villas, 30 Water Villas and 7 Beach Suites with plunge pools. Additionally, travellers at Barceló Whale Lagoon Maldives have the option of exploring three restaurants, a Snack bar and three bars.

This resort is perfect for all types of travellers, however, if you’re looking to go on an adventure this is the perfect location for you. The Barceló Whale Lagoon Maldives is located close to the South Ari Marine Protected Area (SAMPA). This is an iconic site known for its many whale sharks, which can be sighted throughout the year. 

TMA started connecting travellers to The Barceló Whale Lagoon Maldives on 13th October 2023. With TMA, you can now explore this brand-new resort, which is located just 30 minutes away.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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