Search
Close this search box.

Discover the Magic of The Marina@CROSSROADS This Festive Season

The Marina@CROSSROADS

Celebrate the magic of the season at CROSSROADS Maldives, where the holidays come to life in the heart of the Maldives’ first-ever multi-island destination! The Marina@CROSSROADS transforms into a festive wonderland, packed with exciting activities and cheerful celebrations. From fun-filled art classes with local artists to energetic poolside games, this destination offers the ultimate sun-soaked holiday with a twist of festive excitement.

A Festive Wonderland

The Marina@CROSSROADS blends traditional festivities with local exploration, creating an unforgettable experience. Picture yourself stargazing under the Maldivian sky. Dance to the beats of high-energy DJ parties that keep the vibe lively from morning till night. Families can join in the fun with activities for all ages, such as a sandcastle quest, a kids’ talent show, and a merry Christmas celebration with Santa.

As 2025 approaches, do not miss the magical New Year’s Eve celebration at SAii Beach Club. The space transforms into an enchanting Secret Garden. It sets the perfect stage for a spectacular fireworks display at midnight. It is a moment you would not want to miss as the new year begins in style.

To elevate your experience, indulge in exclusive gala dinners at SAii Beach Club. Or, enjoy a curated set menu at one of three exceptional restaurants by renowned chef-restaurateur Dharshan Munidasa. Savor Sri Lankan mud crab at Ministry of Crab. Discover a unique take on Japanese cuisine at Nihonbashi Blue. Treat yourself to succulent Australian wagyu steak at Carne Diem Grill.

For those seeking a truly luxurious holiday, CROSSROADS Maldives offers an exclusive deal for residents and expatriates. Stay at two world-class resorts; SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives, starting at just USD 249 nett. This deal includes daily breakfast and round-trip speedboat transfers for two. It is the perfect getaway.

This holiday season, CROSSROADS Maldives is the ultimate destination for unforgettable celebrations, fantastic food, and non-stop fun. Experience the festive spirit in paradise!

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show