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Dusit Thani Maldives Celebrated Earth Day 2025 with Eco-Conscious Events

Dusit Thani Maldives - Laura Allevi

Dusit Thani Maldives recently marked Earth Day 2025 with a thoughtful celebration that not only deepened guests’ connection with nature but also underscored the resort’s strong commitment to environmental preservation. Laura Allevi, the resort’s Corporate Social Responsibility (CSR) Manager, led the series of activities, which highlighted the property’s dedication to sustainability in alignment with the Tree of Life programme by Dusit International.

Reflecting on the event, Laura Allevi remarked, “Our Earth Day programme was more than a celebration — it was a reminder of the responsibility we all share. It was truly inspiring to see guests and team members come together with a shared purpose to honour and protect the environment we are so fortunate to call home.”

As a seasoned advocate for sustainable tourism, Laura Allevi has played a key role in embedding eco-conscious values into both the guest experience and the operational culture at Dusit Thani Maldives. Consequently, her leadership has been essential in driving the resort’s environmental initiatives, which extend far beyond Earth Day, ensuring sustainability is embedded in every aspect of the resort’s operations.

A Variety of Eco-Conscious Activities

The Earth Day celebration at Dusit Thani Maldives featured five unique activities designed to promote environmental awareness and hands-on engagement. These experiences, in turn, aimed to connect guests with the natural world while emphasizing the importance of sustainability:

  • Coconut Oil-Making Class: Guests learned the traditional Maldivian method of extracting coconut oil, blending cultural heritage with eco-friendly practices at the Village Hut.
  • Plant-Based Cooking Class: Held at the Market, this session invited guests to explore the delights of plant-based cooking using fresh, locally sourced ingredients to promote sustainable eating habits.
  • Love Earth Wood Painting: At Devarana Wellness, guests used sustainable materials to create art that reflected their bond with nature, thereby reinforcing the importance of mindfulness in conservation.
  • Coral Planting: Guests participated in reef restoration efforts at the Dive Centre, working alongside the Ocean Group and local marine experts to restore coral reefs by planting fragments in the lagoon.
  • Earth Mandala Creation: The day concluded with a collaborative effort to create a beautiful Earth Mandala in the Devarana Garden. Guests and staff came together to craft this symbolic artwork using natural materials found around the island, thereby celebrating the Earth.

Commitment to Long-Term Sustainability

Beyond the special activities for Earth Day, Dusit Thani Maldives has consistently demonstrated its dedication to sustainability. In fact, the resort has earned the first level of certification under the Tree of Life programme, which recognizes its efforts to integrate sustainability across all aspects of its operations.

The resort’s ongoing environmental initiatives include:

  • Monthly clean-up efforts: Dusit Thani Maldives regularly organizes island and reef clean-ups in collaboration with Parley for the Oceans, focusing on eliminating plastic waste and improving ocean health.
  • Sustainability training for staff: The resort runs dedicated programs that empower its team to actively reduce food waste, enhance energy efficiency, and contribute to sustainability goals.
  • Sustainable sourcing and marine conservation: The resort continues to support local communities and prioritize sustainable sourcing in its operations, with a strong focus on marine conservation.

As a proud member of the UNESCO Biosphere Reserve in Baa Atoll, Dusit Thani Maldives continues to lead the way in sustainable luxury hospitality. Furthermore, the resort’s dedication to environmental stewardship extends far beyond Earth Day, with ongoing efforts that inspire guests and staff to engage in meaningful, conservation-focused initiatives. By combining luxurious experiences with a commitment to sustainability, Dusit Thani Maldives not only protects the environment but also shapes a more sustainable future for the community, the region, and the world at large. Through these initiatives, the resort proves that sustainability and luxury can indeed coexist, leaving a lasting positive impact on both the planet and its people.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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