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Dusit Thani Resorts Gives Back through Moms Aid’s Ramadan Relief Campaign

Dusit Thani Resorts Maldives Supports MOMS Aid Ramadan Relief

On 20th February 2025, Dusit Thani Resorts in the Maldives, in partnership with the esteemed Maldivian NGO MOMS Aid, held a significant event at Salt Cafe and Restaurant. The event marked Dusit’s contribution to the Ramadan Aid 2025 initiative, where they provided essential items for the “Care Baskets” which will be filled with food staples and given to families facing financial hardship across the country during the holy month of Ramadan. The event saw participation from the teams at Dusit Thani Maldives and the soon-to-be-opened DusitD2 Feydhoo Maldives, as well as members of the MOMS Aid executive committee, the Chefs Guild of Maldives, and Hope for Women.

Inauguration and Speeches from Dusit Leadership

Jean Louis, the Area General Manager of Dusit properties in Maldives, and Mauroof Mohamed, the Cluster Director of Human Resources for both Dusit Thani Maldives and DusitD2 Feydhoo Maldives, inaugurated the event. Both spoke about the importance of supporting the community, particularly women, and their efforts to empower the Maldives’ vulnerable families.

Jean Louis, the Area General Manager, expressed pride in the company’s commitment to supporting the women of the Maldives. He emphasized the importance of mothers, the foundation of any family, stating, “We are truly proud to contribute to this donation because, for us, it is very important to support the ‘mom’—the foundation of any family.” Jean Louis also highlighted Dusit’s values of operating as a family and stressed the importance of respecting women and providing equal opportunities for them, both today and in the future.

Moreover, Mauroof Mohamed, the Cluster Director of Human Resources for Dusit Thani Maldives and DusitD2 Feydhoo Maldives, shared the inspiration behind the Ramadan Aid initiative. As Ramadan approached, the team at Dusit wanted to support mothers by providing gifts, and the idea quickly evolved into something broader. They invited contributions from their team members, who responded with generosity, especially from both resorts. “Both resorts have generously supported this effort. With their contributions, we’ve been able to assist 178 families through this initiative.” Mauroof also expressed his gratitude for the opportunity to collaborate with MOMS Aid, a partnership that enabled them to make a meaningful impact on those in need during Ramadan.

Dusit Thani Resorts Maldives Supports MOMS Aid Ramadan Relief
From left to right:
Jean Louis: the Area General Manager for Dusit Thani Resorts Maldives,
Mauroof Mohamed: the Cluster Director of Human Resources for Dusit Thani Resorts Maldives
Fathimath Riyasa: Executive Director of MOMs Aid Exco, 
Fathmath Zain Zareer: Marketing & PR Director of MOMS Aid Exco

MOMS Aid: Empowering Communities During Ramadan

MOMS Aid is one of the Maldives’ most prominent NGOs, dedicated to empowering women and tackling hunger and poverty across the nation. Their mission includes providing both immediate and long-term assistance to vulnerable families, offering care packages, and creating livelihood opportunities. In addition to supporting families, MOMS Aid works to educate the community on violence against women, offering training on how to eliminate violence and support those in vulnerable situations. The organization also empowers women by helping them recognize their strengths and providing platforms to develop their skills.

One of MOMS Aid’s most impactful initiatives is their Ramadan Aid campaign, which began in 2020. During Ramadan, they distribute “Care Baskets” filled with essential food staples to families enduring financial hardship. These packages go beyond just providing food—they represent MOMS Aid’s commitment to the community. With over 260 families registered in their care list, the organization aims to provide packages to 500 families this year. This includes both registered families and others who reach out for support, demonstrating MOMS Aid’s wide-reaching impact.

Addressing Financial Hardship and Empowering Women

Fathimath Riyasa, Executive Director of MOMS Aid Executive Committee, spoke about the stark realities of financial hardship in the Maldives: “Unimaginable situations are happening across the country. We once thought there would be no poverty, no children struggling to get food. But as we started visiting families, we found that some are facing extreme financial hardship—these are the realities we are facing.”

Riyasa highlighted the organization’s ongoing efforts to support those in need, especially during Ramadan, through their initiative of distributing care packages. These packages, filled with essential food items, aim to bring some comfort to families who are enduring financial struggles. Riyasa expressed her gratitude for the sponsorships, which help ensure that more families can benefit from this initiative. She also reflected on the importance of the Ramadan campaign, which marks the sixth year of their mission to assist vulnerable communities.

Moreover, Uza. Azima Shukoor attended the event as a member of MOMS Aid and Hope for Women, where she highlighted the crucial role of financial independence in empowering women and protecting their rights. She emphasized the significant impact of organizations like MOMS Aid. Uza. Azima Shukoor also urged more resorts in the Maldives to collaborate with local NGOs, stating, “I appeal to others who can contribute to the protection of women’s rights. It is not an easy task. Thank you all so much for your support and for opening your hearts to our NGOs.”

Dusit’s Commitment to Empowering Women

Dusit took the opportunity during the event to highlight their ongoing commitment to empowering women, particularly within their organization. They shared that at their soon-to-open DusitD2 Feydhoo Maldives, a special focus is placed on offering greater flexibility for female employees, enabling them to return home after work each evening—an important shift in an industry where workers are typically stationed at the resorts. In addition, Dusit emphasized their strides toward gender equality in leadership, noting that 30% of the leadership team at DusitD2 is made up of women. At the event, they also revealed that the resort will feature a female-only restaurant, a significant milestone for Dusit that underscores their continued dedication to creating opportunities for women within the workplace.

A Heartfelt Celebration of Giving and Empowerment

The Dusit 🩵 MOM event, guided by the heartfelt slogan Every Mom Matters, beautifully showcased the spirit of giving and empowerment. This collaboration with MOMS Aid not only provided essential support to families during Ramadan but also reinforced the importance of uplifting mothers—truly the foundation of every community. Through Dusit’s dedication and compassion, the event became a celebration of women’s strength, inspiring all to embrace the profound impact that each mother has in shaping a brighter, more inclusive future.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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