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Easter at SAii Lagoon and Hard Rock: Festivities and Events

Easter is the perfect time to jet off for a memorable family holiday before the summer rush floods in.

This Easter is especially lined up of festivities and events at Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton at CROSSROADS Maldives!

Kid-friendly, Teen Approved, Roxity Kids Club & Teen Spirit Club

Who says grown-ups get to have all the fun? This Easter, Hard Rock Hotel Maldives is bringing adult-free zone for kids to enjoy. Kids get to stat the day with the Bunny Dance Fitness session at the pool Deck. Groove to the rhythm and get energised for the day ahead!

Join the Sundown Ritual again the perfect tropical sunset and backdrop! Indulge in a Mexican dinner at The Elephant and The Butterfly, accompanies by live band performances, that will set the stage on fire. For the family-favourite, the resort is bringing back Easter Pool Party. It is a must try on the list, where you can make a splash and enjoy the beats of the Bunny DJ I-MAN. Little ones can enjoy with Roxity Mini Fun Fair, Easter Bunny Cookie Making, and the Roxity Easter Egg Hunting.

Thrill-seekers can join the Easter Limbo Challenger at the Pool Deck. You can also try out hand at the Bunny Silk Climbing Aerial Class at The Stage.

Koimala & Maalimi’s Junior Beach Club and Camp’s SAiissational Easter Line-Up

Celebrate this Easter with a touch of heartfelt Cham at SAii Lagoon Maldives. You can start you day with a snorkelling house reef tour. With this tour you can explore the vibrant underwater world of The Maldives. You can also join for Aqua Zumba and Water Polo at the Beach Club Pool. Unwind with a cocktail-making competition and pool volleyball. This activities are perfect for guests of all ages to enjoy some fun in the sun.

For the aspiring culinary artists, SAii Master Chef competition sets the perfect stage. Here aspiring chefs get to showcase their culinary skills and win fantastic awards. As the day winds dow, indulge in the Easter Dinner Buffet at Terra and Mar, offering a delightful dining experience with live music. With its relaxed atmosphere and genuine hospitality, Easter at SAii Lagoon Maldives promises a truly SAiiSational experience. Here, every moment is a chance to reach out to the blue and embrace the beauty of the island.

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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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