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Exclusive: Interview with Rifaath Saaed, Director Sales & Marketing at Mövenpick Resort Maldives

Director of Sales & Marketing at Mövenpick Kuredhivaru Resort Maldives, Rifaath Saeed
Exclusive Interview with Director of Sales & Marketing at Mövenpick Kuredhivaru Resort Maldives, Rifaath Saeed.

One of the greatest features of the Maldives is that the island nation offers a variety of distinctive brands for guests to choose from. One of these brands, Mövenpick Hotels & Resorts combines comfort and style to provide guests “moments by doing ordinary things in an extraordinary way”.

Mövenpick Kuredhivaru Maldives ticks all these boxes when it comes to enjoying a vacation the Maldives. The resort emphasizes a strong Food and Beverage heritage, is perfect for families of all sizes, relaxation, or if you’re a newcomer to the Maldives, Kuredhivaru offers everything you need for the full Maldives experience!

MVHotels caught up with Rifaath Saaed, the Director of Sales & Marketing at Mövenpick Resort Maldives. Rifaa shared with us a bit about her own experience in the hospitality industry and also everything you’d want to know about the timeless Mövenpick Kuredhivaru Resort Maldives!

1. Could you briefly tell us about your past career experience?

Rifaa: I started my career as a Sales Coordinator for Huvafenfushi Maldives preopening. From then onwards, I had worked with Kerzner in project management during the construction for One and Only Reethi Rah. Business Development Office/ Sales Manager for W Retreat and Spa – Maldives preopening as well as Sheraton Maldives rebranding. I also Did preopening for Dusit Thani Maldives and Kandima Maldives. After 4 years with Kandima, I joined Mövenpick Resort Kuredhivaru Maldives.

2. Tell us about Mövenpick Resort Kuredhivaru Madives and AccorHotels

Rifaa: Mövenpick Resort Kuredhivaru Maldives opened in 2018 and is the first Mövenpick branded resort in the Maldives. Mövenpick’s service philosophy is about making moments by doing ordinary things in an extraordinary way. Creating a private haven of comfort, we bring these moments to life with a blend of Swiss excellence and rich Maldivian hospitality. When we talk about Swiss excellence we refer to efficiency, attention to detail, and delivery of service excellence.

Founded in Switzerland in 1973, but with a heritage of food and beverage excellence stretching back to the 1940s, Mövenpick holds a growing portfolio of more than 90 hotels in 25 countries. Mövenpick was acquired by Accor in 2018, allowing a phase of further expansion with the world-leading augmented hospitality group. Accor has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of 39 hotel brands, from luxury to economy. The Group operates over 5,100 hotels and residences across 110 countries.

3. Being a part of Mövenpick Hotels & Resorts, how did it help your career?

Rifaa: Having worked in various independent hotel chains within the Maldives, I realized that it’s the right step for me to move to an international brand which would enable me to enhance my knowledge and further my development. Being part of a global chain opens various doors when it comes to developing yourself personally and also created a link for me to build new relationships with clients. Accor actively promotes diversity and inclusion, ensuring a strong framework to ensure equal opportunities for all people regardless of gender, generation, ethnicity, sexual orientation, or disabilities.

Accor also operates a global learning and development division within the group called Accor Academy. It consists of dedicated Learning & Development specialists who develop training programs around the world for all departments. I saw this an invaluable opportunity to not only help in my career path but gain more knowledge and develop myself personally.

4. Could you share 03 ways how Mövenpick is planning to overcome the difficulties faced due to the current situation?

Rifaa: The health, safety, and wellbeing of our staff, guests, and partners remain our top priority as always and as we reopen, we will go even further with the implementation of additional hygiene and safety measures that draw on our long-standing experience and best practices. Our mission is to protect our guests and staff, making sure travelers know they will feel safe, and by doing so revive guests’ interest in travel

Our partners are our biggest supporters and maintaining the relationship and providing as much flexibility as we can to support them is a key factor for our recovery – both to us as well as our travel partners.

5. As the property is planned to reopen on 1st October, what are the procedural changes that will be implemented?

  • Dedicated team member to answer questions on preparing for their stay in terms of safety and hygiene procedures
  • Reinforced cleaning program in public areas with frequent disinfection of all high touch areas.
  • Strengthened room cleaning protocols including extra disinfection of high touch room and bathroom areas.
  • Social distancing enforced in all common areas.
  • Sanitiser provided in key public areas (front desk, restaurants, etc)
  • Reinforced food safety standards and provide additional a la carte option
  • All of our team members have undergone comprehensive safety and hygiene training

6. What is the Unique feature of Movenpick Resort Kuredhivaru Maldives? Any reasons why guests should prefer the resorts over other brands?

Rifaa: With Movenpick Resort Kuredhivaru Maldives we tick all the boxes when it comes to vacationing in the Maldives. As a distinct brand with strong Food and Beverage Heritage, the resort offers various options for someone looking for a luxury resort with quality and excellent culinary experience whether it’s private dining in your villa/suite or exploring our restaurants.

It’s perfect for bigger or smaller families looking for quality family time with accommodation in large villas or Beach Suites, or even the 3 bedroom residence plus varieties of activities for children at Little Birds Club.

For those looking for relaxation, our overwater Spa provides excellent service and we have recently joined forces with Healing Earth an award-winning brand for wellness and a holistic approach.

It’s a great experience for those who are coming to the Maldives for the first time, to explore the natural beauty and rich culture of the Maldives – long beach (direct access from Beach accommodation), snorkel right next to overwater villas, and enjoy the lush vegetation.

Our guests can be as active as they want with a variety of recreational activities which they can enjoy. We have a dedicated recreation team to create activities based on guest preferences. Whether its learning tennis in our tennis court, water sports activities, or fun football games with our team.

For honeymooners and couples looking to achieve a romantic escape, we can create a memorable experience for them starting from the comfort and privacy of their accommodation.

Under Mövenpick’s “we make moments” service concept, we create powerful memories that last a lifetime. The combination of these moments, from our team members and guests, creates the basis of the Movenpick experience.

7. In terms of the Unique geographical location of Maldives. How do you think we can take it as an advantage to the tourism industry?

Rifaa: Compared to other destinations, the unique geographical formation of the Maldives is a huge advantage in terms of safety. The unique one island one resort concept itself offers comfort and privacy which fits the travel requirements of most guests.

Feature image by MVHOTELS
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Latest

Le Méridien Maldives Resort & Spa Promotes Afrah Waheed to Director of Sales

Le Méridien Maldives Resort and Spa Director of Sales - Afrah Waheed

Le Méridien Maldives Resort & Spa has promoted Afrah Waheed to Director of Sales, recognizing his outstanding leadership and deep expertise in the tourism and hospitality sector. With over two decades of experience, Afrah brings a wealth of knowledge in global markets, making him the perfect fit for this key role. Furthermore, his strategic insight will continue to drive the resort’s growth.

Thomas Schult, General Manager of Le Méridien Maldives Resort & Spa, expressed his enthusiasm for Afrah’s promotion:

“We are delighted to see Afrah step into this well-deserved role. His deep industry knowledge, innovative vision, and ability to build meaningful relationships make him an invaluable asset to our team. We are
confident that under his leadership, the resort will continue to thrive in the competitive hospitality market.”

Afrah started his journey at Le Méridien Maldives in 2023 when he joined as Sales Manager. He quickly established himself as an essential team member, using his innovative sales and marketing strategies to expand the resort’s presence in key markets like Russia and the Commonwealth of Independent States (CIS). In addition, his efforts in building and strengthening partnerships with Destination Management Companies (DMCs) have significantly enhanced the resort’s international visibility and collaboration efforts.

Prior to joining Le Méridien Maldives, Afrah had already made a significant impact in the Maldives’ luxury hospitality sector. Throughout his career, he has consistently delivered exceptional results in sales, revenue management, and leadership, forging strong partnerships across multiple luxury resorts. Therefore, his reputation for driving growth is well-established.

Reflecting on his promotion, Afrah expressed his gratitude:

“I am truly honored to step into the role of Director of Sales. The journey in the hospitality industry has been one of continuous growth, learning, and meaningful connections. I look forward to contributing even more to the success of Le Méridien Maldives and exploring new opportunities to elevate our brand on the global stage.”

Afrah’s promotion reflects his dedication, expertise, and the confidence the resort’s leadership has in his abilities. In his new role, he will continue driving the resort’s growth and solidifying its position as a premier destination in the Maldives luxury hospitality landscape. His leadership will undoubtedly strengthen the resort’s presence in the global market.

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