Sun Siyam Resorts has announced the appointment of Florante Abuton Jr. as the new Assistant PR and Communications Manager at Sun Siyam Olhuveli. With over 11 years of international experience in hospitality marketing and public relations, Florante is no stranger to the Sun Siyam family. He previously served as Assistant PR and Communications Manager at Sun Siyam Iru Fushi. In his new role at Sun Siyam Olhuveli, he will oversee public relations initiatives, manage media relations, and develop strategic campaigns to align with the resort’s overarching goals.
Claudia Klingbeil, Group Director of PR and Communications at Sun Siyam Resorts, expressed her excitement about Florante’s return:
“We are delighted to welcome Florante back to the Sun Siyam family. With his deep understanding of the Maldivian landscape, unmatched industry expertise, and creative approach, Florante is uniquely positioned to drive Sun Siyam Olhuveli to even greater success.”
A Proven Track Record in Hospitality PR
Florante will collaborate closely with Claudia Klingbeil, Group Director of PR and Communications. Together, they will ensure that Sun Siyam Olhuveli maintains its competitive edge in the Maldives hospitality market. Florante has proven expertise in handling high-profile media trips and securing international media coverage. These skills will undoubtedly be key to achieving the resort’s objectives. Furthermore, Florante’s passion for the Maldives, combined with his strategic vision and strong industry relationships, will play a crucial role in expanding the resort’s global presence. His commitment to excellence mirrors Sun Siyam Olhuveli’s dedication to delivering exceptional guest experiences. Thereby ensuring the resort’s continued position as a premier lifestyle hospitality destination.
After a brief stint in Seychelles with an international hotel chain, Florante returns to the Maldives, ready to enhance Sun Siyam Olhuveli’s global presence. Florante initially joined Sun Siyam Resorts in late 2022 at Sun Siyam Iru Fushi. There, he played a pivotal role in supporting sustainability and marine conservation initiatives. In addition, he organized successful events and fostered strategic collaborations that elevated the resort’s international profile.
During his time at Iru Fushi, Florante forged partnerships with Virgin Atlantic and Virgin Holidays. He organized an exclusive press trip that garnered widespread attention. Additionally, he led a collaboration with the luxury Italian brand Carpisa. Which significantly enhanced the resort’s global recognition. His skills in brand storytelling, media engagement, and forming innovative partnerships helped establish Sun Siyam Iru Fushi as a leading destination in the Maldives.
In addition to his work with Sun Siyam Resorts, Florante has held key roles with globally recognized brands. Such as Jumeirah Hotels and Resorts, Nissan Middle East, Marriott International, Hilton Hotels, Emaar Hospitality, and Lapita Dubai Parks and Resorts.
Ultimately, Florante’s return to the Maldives marks a promising future for Sun Siyam Olhuveli. The resort will continue to build on its reputation for innovation, luxury, and world-class service.
