LUX* South Ari Atoll invited the 4 times South African freediving champion Beth Neale to conduct workshops for kids and adults.
The circus-themed Festive Season is in full swing at LUX* South Ari Atoll Resort & Villas! This luxury resort has invited the 4 times South African freediving champion Beth Neale to conduct workshops for kids and adults.
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The objective of the workshops (apart from having fun!) is to boost the water confidence of the many children visiting the island during the holiday season. Likewise, the workshop aims for adults to explore their abilities even further during two half-day sessions.
In addition to the workshops, Beth Neale has partnered up with the resort and Maldives Marketing & PR Corporation (MMPRC). This is to promote the Maldives as an eco-friendly destination; a world-class freediving destination and a top destination to dive with sharks.
Formally known as ‘One Breath Beth’, Beth’s latest and fourth record was set in the Constant Weight No Fins discipline. Which means she dives with no equipment except for a nose clip, and use breast-strokes down and back up. This was the deepest female dive in the continent of Africa. Likewise, it is also the deepest official free dive in Bermuda.
Her primary motivation for this historical dive was to raise funds and awareness for her conservation work in Bermuda for the last five years. For more information, visit @onebreathbeth on Instagram.
Book your stay at LUX* South Ari Atoll Resort & Villas before 31 March 2021. And enjoy a reduction of up to 35 per cent & a special rate for your inland transfers. Recently, this property also won the Best Luxury Resort award at Travel + Leisure India’s Best Award 2020. For more information or to make a reservation visit www.luxresorts.com, contact stay@luxmaldivesresort.com or call +960 668 0901.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
