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Guesthouses Outside Greater Male' Region to Reopen Tomorrow

aerial view of maldives guesthouse in thulusdhoo set to reopen soon
Maldives guesthouses outside the greater Male' region will reopen tomorrow, 15th October 2020 with safety measures in place.

Maldives guesthouses outside the greater Male’ region will reopen tomorrow, 15th October 2020. The much-anticipated resumption of guesthouse tourism comes as COVID-19 cases significantly reduce in the Maldives. COVID-19 cases in the Maldives are predominantly based in the Greater Male’ region. The population density of Male’ City is vastly higher than any of the other islands in the country.

The ministry of Tourism earlier announced to formulate a guideline to administer the reopening of guesthouses. This will require all tourists departing from guesthouses in local islands to undertake a PCR test within 72 hours before their departure.

With extensive safety measures, guesthouses were originally due to reopen in August 2020. However, the Maldives delayed the resumption as an extra precaution. The issuing of the permit of guesthouses will be based on consent from Island Council. Likewise, guesthouses need to follow the guidelines by the Health Protection Agency (HPA) and Health Emergency Operations Center (HEOC).

In addition to that, before issuing permits the island councils must ensure that isolation and quarantine facilities are present on the island. Moreover, the island must have a chosen vehicle to transport the patients from guesthouses to facilities (in case a traveler test positive for COVID-19). The hospital of the island also must be equipped to deal with COVID-19 cases as well.

Since the country’s first guesthouse opened in 2008, the industry has since grown tremendously. However, COVID-19 has had an immense impact on the socio-economic lives of Maldivians and everyone associated with its tourism industry. Hence, any sudden changes to the Maldives’ risk level have a significant impact on the industry’s ability to attract visitors and therefore, the rest of the economy.

Also read: Over 223 Tourist Facilities Operational in the Maldives

According to the ministry of tourism, as of 6th October 2020, 223 tourist establishments have reopened. Meanwhile, more than 24,000 tourist beds are now operational in the island archipelago.

Feature image by Season Paradise
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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