H78 Group has made a donation of 5000 masks to the National Boating Association of Maldives.
H78 Group has made a donation of 5000 masks to the National Boating Association of Maldives. H78 is a boutique hotel located in Hulhumale’ within great airport proximity.
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During a function held yesterday afternoon at H78, Hulhumale’, CEO of H78 Group, Afaaf Abdul Majeed handed over the masks to NBAM’s President Ahmed Afrah. H78 has described the generous donation as their small ways of giving back to the community.
H78 is located just 15 minutes drive from Velana International airport. The hotel is accessible by a 30 minutes drive from the Capital city of Male’. The beachfront hotel is ideally located across from the white sandy beaches and the turquoise blue waters of Hulhumale’. Scuba diving, snorkeling, and fishing can be arranged by the hotel upon request by guests.
The hotel is an ideal choice for leisure and business guests alike. H78 coordinates with guests’ next destination to ensure a hassle-free transit journey and provide free to and from the airport. The bright rooms at the hotel have free Wi-Fi, flat-screen TVs, and minibars. Additionally, upgraded rooms add espresso machines, balconies, and sea views. The hotel offers room service 24/7. Likewise, rooms include complimentary bottled water and hair dryers alongside daily housekeeping.
Earlier this week, National Boating Association of Maldives (NBAM) together with the Ministry of Tourism, Housing Development Corporation Ltd. (HDC), Health Protection Agency (HPA) team, and Maldives Police Service established the first PCR Sampling Station in Hulhumale’ for passengers departing from Safari Vessels.
The COVID-19 cases in the Maldives are predominantly based in the Capital City of Male’. COVID-19 has had an immense impact on the socio-economic lives of Maldivians and all those associated with its tourism industry. Any sudden changes to the Maldives’ risk level have a significant impact on the industry’s ability to attract visitors and therefore, the rest of the economy.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
