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Heidi Grimwood Takes the Helm at ELE|NA as Senior Vice President

Heidi Grimwood

Heidi Grimwood has stepped into a new leadership role as Senior Vice President of ELE|NA, the flagship wellness brand under Atmosphere Wellness Pvt Ltd. The move marks a key chapter in both her career and the brand’s growth journey.

Grimwood has shaped ELE|NA since 2020, when she joined as Assistant Vice President. Since then, she has redefined wellness across the Maldives, helping turn ELE|NA into a standout name known for its forward-thinking approach and growing global reach.

Expanding ELE|NA’s Global Footprint

Now, her promotion signals the brand’s intention to broaden its footprint beyond the Maldives, with planned expansion into South Asia and the Middle East. In this new chapter, Grimwood will lead the development of wellness sanctuaries in new regions, grow the brand’s wellness amenities and essentials business, and launch the ELE|NA Wellness Academy—a platform designed to train and inspire future leaders in the field.

Heidi Grimwood says that ELE|NA’s growth reflects their belief that wellness should be accessible, experiential, and deeply personal. She adds:

“As we expand into South Asia and the Middle East—while deepening our roots in the Maldives—we’re not just creating spaces, but cultivating a movement. With new sanctuaries, an evolving product line, and our Wellness Academy, we’re proud to be shaping the future of holistic well-being in a way that’s sustainable, soulful, and globally resonant.”

A Legacy of Leadership and Innovation

Over the years, Grimwood has combined strategy and soul to guide the brand. She has introduced experiences that blend wellbeing with fine dining and built a cohesive identity across the resorts that carry ELE|NA’s name.

Grimwood brings more than 25 years of industry experience to the role. She began her wellness career at 19 and went on to lead global initiatives. For instance, she co-directed FG Innovation Management in Ireland, where she introduced Virgin Atlantic Airways’ first in-house gym. In addition, she managed spa operations at world-class properties including One&Only Reethi Rah, the QE2 Oceanliner, Aghadoe Heights Hotel & Spa, and Inchydoney Lodge & Spa.

Furthermore, Grimwood has earned recognition as an internationally respected speaker and advocate for sustainability and innovation in wellness. Her accomplishments have brought in several accolades, such as Global Spa Leader of the Year (World Spa & Wellness Awards, 2022) and Wellness Personality of the Year (Hotelier Maldives Awards, 2024).

Her appointment signals more than a title change—it reflects ELE|NA’s commitment to shaping global wellness through thoughtful, experience-led growth.

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Barceló Nasandhura is open for guests: here’s why it should be your top choice in Malé

Barceló Nasandhura Malé City

If you think luxury and the city don’t mix, think again. The bustling capital of the Maldives just welcomed a game-changer in hospitality: Barceló Nasandhura Malé, the city’s first-ever five-star hotel. Located in the heart of Malé, where ocean breeze meets urban rhythm, this stunning new property now offers guests a rare fusion of indulgence and convenience. Whether you’re visiting for business or seeking a refined island-city getaway, here are five compelling reasons to make Barceló Nasandhura your go-to destination for your next Maldivian visit.

1. An Unbeatable Location That Brings Everything Closer

Just 10 minutes from Velana International Airport and directly opposite the Henveiru Ferry Terminal, Barceló Nasandhura delivers something few others in Malé can: seamless connectivity without sacrificing tranquility. As a result, this prime location lets both business travelers and tourists transition from plane to paradise in record time. Step out of the busy city streets and into a peaceful haven, where the rhythm of the waves plays counterpoint to the urban hum just beyond the lobby doors.

2. City Sophistication Meets Seaside Serenity

Barceló Nasandhura stands apart with its architectural elegance and thoughtful design: a blend of modern sophistication and Maldivian charm. Moreover, the hotel curates each room and apartment as a sanctuary. From the minimalist lines of the Superior Ocean View rooms to the sprawling three-bedroom penthouses with panoramic views, every space floods with natural light and invites you to unplug in style. Whether you’re staying for a few days or settling in for an extended visit, the serviced apartments deliver all the comforts of a high-end home in paradise.

3. A Culinary Journey Worth Booking a Room For

Barceló Nasandhura doesn’t just serve food, it indulges you. With three signature restaurants and two stylish bars, the hotel transforms dining into a destination. For instance, you can grab a morning brew or light snack at Alimas Café, dive into a rich international buffet at Oivaru, or savor bold flavors at Dons, the in-house Chinese restaurant with unbeatable sea views. Then, head up to BHeaven, the rooftop lounge where sunset mocktails meet a panoramic skyline, or unwind by the city’s only oceanfront pool with a refreshing drink in hand. In short, dining here goes beyond necessity it becomes an experience.

4. Wellness Experiences That Recharge You

Barceló Nasandhura brings the wellness retreat to the city, so you don’t need to rush off to remote islands. The on-site Mandara Spa offers six serene treatment rooms, where world-class massages and facials melt away every trace of stress. If you prefer to sweat it out, the fully equipped fitness center, complete with ocean-facing windows, turns workouts into moments of calm and clarity. Ultimately, whether you want to relax, rejuvenate, or reinvigorate, the hotel supports your mind, body, and soul.

5. A New Standard for Business and Events

Barceló Nasandhura offers more than just a comfortable stay for business travelers, it provides a smart strategic base. Notably, with over 1,000 square meters of flexible event space, including meeting rooms, exhibition areas, and ballrooms that host up to 600 guests, the hotel meets the demands of MICE events. Guests can also enjoy the sea view from the Ari room and seamless access to a sleek buffet hall next to the wedding venue. In this way, Barceló Nasandhura merges luxury with logistics, ensuring your professional trip feels as seamless as it is stylish.

The Final Word: More Than a Stay, It’s a Statement

Barceló Nasandhura Malé doesn’t just elevate hospitality in the Maldives, it redefines it. With its strategic location, thoughtful design, high-end amenities, and warm service, the hotel proves you can enjoy both the energy of Malé and the serenity of the Maldives in one unforgettable experience. So, whether you’re planning your next business trip, a romantic escape, or a long-term stay with all the perks of a luxury apartment, Barceló Nasandhura stands ready to welcome you into a new era of urban island living.

So why settle for ordinary when you can check in to extraordinary?

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