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How Resorts in the Maldives Celebrated World Oceans Day 2021

Crossroads Maldives World Oceans Day 2021 run
Check out the special activities that resorts in the Maldives organized to honour and celebrate World Oceans Day 2021.

Resorts in the Maldives organized special activities to celebrate and honour World Oceans Day 2021. The resorts in the island archipelago continuously take special care of the beautiful oceans surrounding them.

Coral reef ecosystems are important in sustaining the ocean of the Maldives. Hence, the island nation has numerous ongoing conservation efforts from protected areas, ban on shark fishing to countless protected marine species. And In case you didn’t know, the Maldives is just 1% land and 99% water.

Celebrated on 8th June of every year, World Oceans Day brings together staffs and guests in resorts to honour the ocean. Check out how resorts in the Maldives celebrated World Oceans Day this year, 2021.

The St. Regis Maldives Vommuli Resort

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The St. Regis Maldives Vommuli Resort celebrated World Oceans Day 2021 with a house reef clean-up. The clean-up is a part of the luxury resort’s ongoing efforts to preserve the unique underwater ecosystem in the Maldives.

Four Seasons Resorts Maldives

Runners and joggers at Four Seasons Maldives Kuda Huraa and Four Seasons Maldives Landaa Giraavaru battled simultaneously to #RunForTheOceans by joining forces with Parley for the Oceans.

For every kilometre run, 10 plastic bottles were cleaned up. Moreover, 58 participants from Kuda Huraa and 76 participants from Landaa Giraavaru contributed to a total of 3261.27 kilometres.

Six Senses Laamu

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MUI by Six Senses Laamu invited guests and hosts at the resort for a snorkel of the entire house reef. According to Six Senses Laamu, the resort’s beautiful house reef is fully protected and is the site of many marine conversation projects by MUI. This includes the Maldives’ most in-depth coral spawning study, daily megafauna surveys, reef recovery investigations and much more.

CROSSROADS Maldives

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Crossroads Maldives organized a run for the ocean. The integrated leisure destination exercises sustainable values at every level from recreational activities to environmental conservation and resort operations.

Do your part in protecting the ocean the next time you visit the Maldives by following responsible practices. When you go snorkelling, use sunscreen that doesn’t harm the corals and remember to avoid touching or hitting them.

Feature image by Crossroads Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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