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How Sun Siyam Resorts Celebrated International Women’s Day

Sun Siyam Resort continues its mission to empower women throughout the organisation.

This International Women’s Day, Sun Siyam Resorts created a number of activities to place emphasis on the importance of women. An array of activities were carried out at Sun Siyam Iru Veli, Sun Siyam Vilu Reef, Sun Siyam Olhuveli, Sun Siyam Iru Fushi and Siyam World.

International Women’s Day Celebrations at Sun Siyam Resorts

In order to celebrate International Women’s Day, Sun Siyam Vilu Reef honoured the remarkable women on its team. In addition to a special dinner by the beach, the resort also invited locals from the nearby island to partake in the celebrations. The celebrations aimed to recognize the strength and empowerment of women from diverse backgrounds. In addition to giving thoughtful gifts, several other activities were also carried out. These celebrations also took place at Sun Siyam Olhuveli, Sun Siyam Iru Fushi and Siyam World!

Additionally, Sun Siyam Iru Veli also hosted a Zumba to cocktail event, culminating with a BBQ Beach Dinner. The theme for this International Women’s Day st Sun Siyam Iru Veli was #inspireinclusion. With this, Sun Siyam Iru Fushi also partook in the celebration, extending the invitation to guests as well.

WDC is not just an excellent concept byt also a practical one. At last, we have the capability to engage in significant activities that have a direct positive effect on the communities in the Maldives. This is particularly noteworthy as it empowers women in a meaningful way, says Sara Siyam – Creative Director

Community Efforts by Sun Siyam Resorts

In addition to celebrating important events, Sun Siyam Resorts also emphasises on providing employment opportunities for local communities. Additionally, the group also focuses on investing in social facilities, and people-focused initiatives which form a big part of Sun Siyam Resorts’ efforts to champion sustainable development and help local communities.

Some of the amazing efforts put in by the group include:

  • Enabling employees to live and work close to their families through morning and evening boat transfers at Siyam World
  • Ensure employment opportunities never discriminate against age or gender
  • including ladies of retirement age
  • helping rebuild pre-schools
  • improving healthcare resources
  • Providing sports facilities and hosting tournaments to bring the community together
  • Outsourcing jobs such as local food preparation and gardening work to women’s development committees

Sun Siyam Resorts is dedicated to operating sustainably in both the Maldives and Sri Lanka. The group-wide Sun Siyam Care program prioritizes sustainability through a wide range of activities. It also focuses on conservation efforts and works to preserve local heritage and cultural practices.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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