Search
Close this search box.

ICAO Approves Takeoff: Guidance for Air Travel Through COVID-19

Passenger at Germany Airport post covid travels with mask on and social distancing.
ICAO council approved the Guidance for Air Travel through the COVID-19 Public Health Crisis ( Takeoff ). IATA urges for implementation.

ICAO council approved the Guidance for Air Travel through the COVID-19 Public Health Crisis ( Takeoff ). International Air Transport Association ( IATA ) has asked and governments to implement the guidelines to restore air connectivity as soon as possible.

These guidelines are authoritative and comprehensive framework of risk-based temporary measures for air transport operations during the COVID-19 crisis. These guidelines propose a phased approach to restating aviation industry and identifies a set of general applicable risk-based measures.

The universal implementation of global standards has made aviation safe. A similar approach is critical in this crisis so that we can safely restore air connectivity as borders and economies re-open. The Takeoff guidance document was built with the best expertise of government and industry. Airlines strongly support it. Now we are counting on governments to implement the recommendations quickly, because the world wants to travel again and needs airlines to play a key role in the economic recovery. And we must do this with global harmonization and mutual recognition of efforts to earn the confidence of travelers and air transport workers.

Alexandre de Juniac, IATA’s Director General and CEO.

The guidelines created by the council is in line with the public health authorities, which is based on recommendation and guidance by them. By adhering to these restrictions and actions , the risk of COVID-19 through out the air travel process can be mitigated immensely.

The measures in the guidelines include Physical distancing, Wearing of face coverings and masks, Routine sanitation and disinfection of all areas, Health screening, Contact tracing of passengers and staff, Passenger health declaration forms and Testing.

COVID-19 Aviation Recovery Task Force (CART) is a group of international aviation based associations who developed the guidelines. With it the task force has provided reports to the ICAO Council Members as it is the reporting body for the task force.

The Report notes that COVID-19 risk mitigation measures, “should be flexible and targeted to ensure that a vibrant and competitive global aviation sector will drive the economic recovery.” With it CART also highlighted that it is of “paramount importance to avoid a global patchwork of incompatible [aviation] health safety measures.”

Feature image by Munich Airport

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show