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Ifuru Island Resort Launches Ifuru Fanatics Program for Ultimate Luxury

Ifuru Island Resort Launches Ifuru Fanatics Program

What if you could step into a world where every detail of your stay is crafted specifically for you, from personalized welcomes to exclusive perks that elevate your entire experience? This is exactly what the newly launched Ifuru Fanatics Program offers. Ifuru Island Resort’s latest initiative redefines luxury and hospitality, turning each visit into an unforgettable adventure. Whether you’re returning to the island or planning your first escape, the Ifuru Fanatics Program guarantees an experience that’s as extraordinary as it is exclusive.

Elevating Every Aspect of Your Stay

From the moment you arrive, the Ifuru Fanatics Program puts luxury and personalization front and center. Members enjoy a wide range of exclusive benefits, starting with a warm welcome that includes a bottle of Prosecco and a personalized note from the General Manager. As you settle into your stay, you might also receive suite or villa upgrades, depending on availability, ensuring a more luxurious and comfortable retreat.

In addition, the program understands the value of time, offering early check-in and late check-out privileges. This thoughtful service allows you to fully immerse yourself in the island’s beauty. Whether you’re lounging by the pool or savoring every moment on the beach, the program guarantees that you can make the most of your getaway.

Enjoy Significant Savings and Exclusive Perks

The Ifuru Fanatics Program isn’t just about luxury—it also provides exceptional value. Members enjoy up to 50% off future bookings, spa treatments, and dining experiences, so they can indulge in more of what Ifuru Island offers without stretching their budget. Whether you’re relaxing with a rejuvenating massage or diving into the lagoon’s crystal-clear waters, the program offers endless opportunities for relaxation and exploration.

For those looking to elevate their experience further, the program’s premium membership tiers offer exclusive perks. These include private beach dinners, island wedding packages, and resort credits that can be used for a range of activities and services. Pink members, the highest tier, enjoy complimentary stays in luxurious suites, private cocktail sessions, and credits for diving and other experiences. These benefits provide a level of luxury that’s truly unparalleled.

Tailored Membership Tiers for Every Guest

The Ifuru Fanatics Program offers four membership tiers—Basic, Turquoise, Blue, and Pink—each designed to provide increasingly luxurious benefits. Basic members enjoy essential perks, such as discounts on bookings and spa services, while Turquoise members receive more tailored privileges. Blue members enjoy private cocktail sessions and special Japanese Teppanyaki dinners. Pink members, at the top level, enjoy complimentary stays, beach dinners, and dive center credits worth up to $500.

To enjoy the full benefits of the Ifuru Fanatics Program, guests must book directly through the Ifuru Island website, app, or by contacting the resort’s reservations team. Booking directly guarantees access to the complete range of membership perks, which aren’t available through third-party channels.

Make your next stay at Ifuru Island more than just a getaway—make it an unforgettable adventure that creates lasting memories. To learn more and become a member, visit the resort’s website.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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