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IHG Hotels & Resorts Announce Evolved Brand Identity

IHG hotels & resorts
IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group's purpose.

IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group’s purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.

The brand refresh reflects the company’s growth to 16 brands welcoming guests and loyalty program members through the doors of nearly 6,000 hotels across 100 countries. With an updated identity, the company is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.

The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots. We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities.

Claire Bennett, Chief Customer Officer of IHG Hotels & Resorts.

Moving from IHG to IHG Hotels & Resorts, adding the ‘Hotels & Resorts’ descriptor to its trade name, reiterates the company’s collection of 16 brands that sit side by side as one family.

Also read: IHG Hotels & Resorts Launches Clean Promise

Meanwhile, the IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world. Through new colours, photography and font, its eye-catching, energetic design showcases the brands and hotel experiences in the most engaging way.

IHG Rewards, the industry’s first and one of the largest hotel loyalty programs in the world, has a corresponding new look and feel. The word ‘Club’ has been removed from its name to reflect the warm welcome that is available to all, with members able to make the most of their travels with exclusive rates, special benefits and easy ways to earn and redeem points at all IHG hotels and partner locations including the breath-taking Mr & Mrs Smith collection.

According to IHG, going forward, IHG Rewards will be seen out and about more often and in more places.

Feature image by IHG Hotels & Resorts

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Etihad Unveils New Airbus A321LR with Premium Travel Experience

Etihad A321LR

Etihad Airways charts a bold new course in the world of air travel, and its latest move turns heads across the aviation industry. Beginning in August 2025, the airline will introduce the Airbus A321LR into its fleet—bringing the luxury and comfort of a widebody experience to a narrowbody jet. With 20 of these aircraft on order and the first ten arriving this year, Etihad begins its next chapter with ambition and transformation.

A New Kind of Narrowbody Experience

The Airbus A321LR (Long Range) may not be new to the skies, but Etihad reimagines how to use it. Traditionally, airlines have assigned narrowbody jets to short- to medium-haul routes with basic configurations. However, Etihad rewrites that script by offering a cabin experience that rivals some long-haul, widebody aircraft.

This version of the A321LR seats just 160 passengers, divided into three distinct classes—each delivering an upgraded experience. Notably, the most talked-about feature is the introduction of First Class Suites, a first for any Etihad single-aisle aircraft.

First Class, Redefined

Each A321LR carries just two First Class Suites. These enclosed private spaces include sliding doors, lie-flat beds, and enough room to host a guest for a meal or meeting. Each suite features a 20-inch 4K screen, wireless charging, Bluetooth connectivity, and Giorgio Armani-designed loungewear and amenity kits.

Beyond the seat itself, the premium journey extends across the entire travel experience. Passengers flying First receive personalized concierge service, private chauffeurs, fast-track airport services, and even home check-in in Abu Dhabi. In essence, Etihad delivers a complete door-to-door luxury experience—not just a flight.

Business Class That Feels Familiar (In a Good Way)

Behind the First Suites, Etihad’s new Business Class cabin features 14 seats in a 1-1 herringbone layout. Each seat offers direct aisle access and fully flat beds stretching 78 inches in length. Furthermore, Etihad emphasizes personal space and technology with 17.3-inch 4K screens, wireless charging, and Bluetooth headphone pairing.

This configuration mirrors business cabins typically found on widebody aircraft, bringing unexpected comfort to shorter routes.

Economy, But Elevated

The 144 Economy Class seats go far beyond basic. They provide generous recline, a spacious 18.4-inch width—one of the widest for this aircraft type—and 13.3-inch personal 4K touchscreens for entertainment. Additionally, USB ports and a modern interface keep even budget-conscious travelers connected and entertained.

Etihad designates 36 of these seats with extra legroom, while the rest offer a standard yet comfortable pitch. As a result, Economy passengers receive a travel experience that feels notably upgraded.

High-Speed Wi-Fi for Everyone

Etihad equips its A321LRs with Viasat’s high-speed Wi-Fi system, enabling gate-to-gate, streaming-capable internet. Whether passengers make video calls, watch live TV, or play games, they can count on a strong, consistent connection throughout the journey. Consequently, digital connectivity becomes an integral part of the onboard offering.

Routes and Reach

Starting August 1, 2025, Etihad will launch A321LR service with a flight from Abu Dhabi to Phuket. In the following months, the airline will expand service to up to 17 cities, including Paris, Zurich, Bangkok, Milan, Athens, and new destinations like Medan, Krabi, and Chiang Mai.

In doing so, this rollout enables Etihad to increase frequencies on high-demand routes and enter entirely new markets. In fact, some routes will see up to three daily flights thanks to the A321LR’s efficiency and range.

A New Chapter in Etihad’s Growth Story

Etihad Airways’ introduction of the Airbus A321LR plays a pivotal role in its ambitious “Journey 2030” strategy, which aims to double the fleet, triple passenger numbers, and launch 16 new destinations in 2025 alone. With its extended range and efficient design, the A321LR empowers Etihad to enter new markets while delivering a premium product—especially on routes that previously lacked high-end service. Ultimately, this strategy strengthens the airline’s position and redefines what travelers expect from single-aisle aircraft.

For travelers, the A321LR means more than just new routes. It delivers widebody-level comfort on regional and medium-haul flights, starting the luxury experience from the moment of booking. From start to finish, with private First Suites and upgraded Business and Economy cabins, Etihad reinforces its commitment to premium service across all classes. The A321LR stands not just as a new aircraft, but as a clear investment in comfort, connectivity, and the future of flying.

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