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IHG Hotels & Resorts Launches Clean Promise

A room with in the IHG Group Hotels and resorts with IHG Clean Promise logo
IHG Hotels & Resorts partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey launched the global IHG Clean Promise.

IHG Hotels & Resorts in partnership with industry leading experts Cleveland Clinic, Ecolab and Diversey has launched the global IHG Clean Promise. Using new, science-led protocols and service measures to strengthen measures, the project will give the guests greater confidence and provide the hotel teams with the protection needed.

IHG Way of Clean programme was launched in 2015 and developed with Ecolab and Diversey. Now the programme is enhanced with additional COVID-19 protocols and best practices. With many already in place with in the SOPs, additional protocols are being taken to reflect the advice of the World Health Organization, Centers for Disease Control & Prevention and local public health authorities in markets around the world. 

The future of travel may look different, but a safe, secure stay is fundamental to deliver True Hospitality – and that will never change. By combining IHG’s world-class knowledge and processes, with cutting-edge expertise from Cleveland Clinic, Ecolab and Diversey, we can reassure guests and colleagues that we’re focused on protecting their health and wellbeing. This includes looking at where technology can make a difference, deploying enhanced, highly visible and more frequent cleaning measures, and different approaches to food and beverage, all underpinned by our new IHG Clean Promise.”

Keith Barr, Chief Executive Officer, IHG

IHG Way of Clean already includes deep cleaning with hospital-grade disinfectants, and going forward guests can expect to see evolved procedures in every area of the hotel, which may include:

  • Reception: Reduced contact at check-in, touchless transactions, front-desk screens, sanitiser stations, sanitised key cards, paperless checkout.
  • Guest Room: Visible verification of sanitised items (e.g., glassware, remote control), reduction of in-room furnishings/high-touch items, new laundry protocols, use of new technology.
  • Public Spaces and Facilities: Additional deep cleaning of high-touch surfaces, social distancing, “last cleaned” charts, best practices for pools, fitness centres and lounges. 
  • Food & Beverage: New standards and service approach to buffets, banquets, room service and catering.

IHG has been working closely with the team of medical experts at Cleveland Clinic to develop guidance and resources to hotel teams on returning to work and keeping guests safe in the new environment. IHG believes that personal wellbeing of guests and colleagues is key to ensure travel confidence post COVID-19.

IHG Hotels & Resorts’ Clean Promise will be rolling out globally from 01st June 2020. This programme shall provide the assurance that their room will meet the high standards of IHG cleanliness or if not the hotel will make it right. The new global cleanliness board comprising of a group of IHG experts, will work closely with their new external specialists including James Merlino, Chief Clinical Transformation Officer at Cleveland Clinic. The board will define solutions, best practice and implement processes. With it, through out all properties, a Clean Champion shall be appointed to continue building the culture of clean instilled in IHG hotels worldwide.

Feature image by IHG

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Kuramathi Maldives Welcomes Campioni Soccer Academy for Ultimate Family Football Experience in Summer 2025

Football Training Camps at Kuramathi Maldives This Summer 2025

Kuramathi Maldives will change the game for family travel this summer with the return of Campioni Soccer Academy’s exclusive football training camps. Running over two weeks in late July and early August 2025, the programme gives young players the chance to train with former Premier League stars John Barnes MBE, Stuart Pearce MBE, and UEFA-licensed coach Adrian Whitbread. Set on the island’s pristine beachfront pitch, this unique collaboration blends professional-level sports instruction with all the comforts of a luxury tropical holiday.

Where Football Legends Meet the Maldives

From 28 July to 1 August and again from 4 to 8 August 2025, the Campioni training camps welcome children aged 4 to 15. Barnes, Pearce, and Whitbread lead two hours of daily coaching, following the FA’s Four Corner Model. The sessions focus on more than just skill-building. They support teamwork, confidence, decision-making, and fun.

  • Week 1 (28 July–1 August): John Barnes and Adrian Whitbread
  • Week 2 (4–8 August): John Barnes, Stuart Pearce, and Adrian Whitbread

Training sessions run from 3:30pm to 5:30pm. This allows families to enjoy the day before heading to the pitch. Parents can watch from the sidelines or join the mid-week parents’ game. Each week ends with a medal and certificate ceremony, creating a celebratory close to the experience.

More Than a Training Camp

The football sessions mark just the beginning. The Campioni experience also includes:

  • A welcome drinks event to kick off the week
  • A parents vs. kids match hosted mid-week
  • A closing ceremony with certificates, medals, and photos
  • Dedicated Meet & Train events for local Maldivian children, connecting nearby communities with elite football talent

Kuramathi Maldives shows its commitment to family-focused experiences through its Bageecha Kids Club, which caters to children aged 3 to 12. The club offers nature walks, marine life discovery sessions, beach games, and eco-friendly workshops such as coral awareness and tree planting.

A Resort Built for Active Families

While young players train, parents can unwind in style. Kuramathi provides a wide array of activities for adults and families:

  • An award-winning spa with overwater and beachfront pavilions
  • A fully equipped fitness centre and yoga classes
  • Watersports like paddleboarding, snorkelling, and kayaking
  • World-class diving at Rasdhoo Atoll’s marine sites, including manta rays and turtles
  • A mile-long sandbank for morning walks or family beach time

The resort offers 360 villas, including Two Bedroom Beach Houses ideal for families and Deluxe Water Villas perched above turquoise lagoons. Guests choose from three meal plans. The Select All Inclusive option grants access to nine à la carte restaurants and seven bars. Evening entertainment features live music, discos, and sunset lounging at the Champagne Loft or Sand Bar.

Kuramathi leads in sustainable tourism through its Eco Centre, coral nursery, hydroponic gardens, and in-house water bottling plant. All contribute to its long-term environmental vision.

Win a Football-Filled Family Getaway

To celebrate the partnership, Kuramathi Maldives, Campioni Soccer Academy, and Visit Maldives launched a global giveaway for the summer. One lucky family of four will win:

  • A 5-night all-inclusive stay at Kuramathi during the Campioni 2025 dates
  • Participation for one child (aged 4–15) in the training programme
  • Roundtrip speedboat transfers from Velana International Airport

For entry details please see the Instagram post

A Holiday That Inspires

This collaboration offers more than just a football camp. It reimagines the family holiday experience by bringing professional sports, cultural exchange, community empowerment, and leisure together in one unforgettable setting.

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