Inside the Maldives’ Bold Presence at WTM London 2024

The Maldives is making a strong impact at the World Travel Market (WTM) London 2024, which runs from November 5 to 7 at Excel London. As one of the world’s largest travel trade events, WTM provides a platform for professionals to connect, share insights, and explore business opportunities. MMPRC is leading the Maldives’ delegation, showcasing the country’s tourism offerings to the global trade.

A Strong Presence at WTM London 2024

This year, the Maldives brings a large team to WTM, with 217 representatives from 91 industry partners. MMPRC has set up a 650 sqm stand to showcase the country’s unique tourism experiences. The stand includes 75 co-exhibitor counters, 55 B2B meeting tables, and three meeting areas. Visitors can mark locations they’ve visited on a special interactive map at the stand.

MMPRC is engaging travel professionals from the UK, a key market for the Maldives. As of September 2024, 125,016 UK visitors accounted for 8.5% of total arrivals. MMPRC highlights the Maldives as a safe and secluded destination, ideal for travelers seeking privacy and natural beauty.

Sustainability at the Core

Sustainability is a central theme at WTM. The Maldives continues to lead in eco-friendly tourism, with initiatives to preserve its delicate marine ecosystems and coral reefs. MMPRC showcases the Maldives’ efforts to maintain its natural beauty through sustainable practices. Eco-friendly resorts and marine conservation programs continue to attract environmentally-conscious travelers.

MMPRC also emphasizes the Maldives’ commitment to sustainability in tourism. The country’s green initiatives resonate with travelers from the UK, where eco-conscious trends are on the rise. This focus helps the Maldives stand out as an attractive destination for responsible tourism.

The ‘World’s Biggest Giveaway’ Campaign

The “World’s Biggest Giveaway” campaign, launched at WTM, offers 52 free holidays for each week of 2025. This year-long initiative aims to engage travelers worldwide, promoting the Maldives’ diverse offerings. The campaign will run through social media contests on platforms like Instagram and TikTok, where winners will discover different parts of the Maldives.

Visit Maldives hopes the campaign will attract new visitors, especially as a year-round destination. Each contest will highlight a different aspect of the Maldives, from its beaches to vibrant culture and marine life. The giveaway also focuses on niche tourism segments, such as luxury, romance, and diving.

Addu City’s New Tourism Brand

Addu City unveiled its new tourism brand, “Addu: Beyond the Equator,” at WTM. This rebranding aims to promote Addu as a unique destination, offering a blend of natural beauty, culture, and history. The launch event, attended by Addu City officials and MMPRC representatives, introduced the city’s tourism potential.

Addu is now ready to attract global visitors. Throughout WTM, Addu representatives are meeting with travel agents and tour operators to build partnerships. The city’s rebranding highlights its unique offerings, positioning it as “The Other Side of Maldives.”

New Publications and Strategic Partnerships

At WTM Londong 2024, the Maldives Association of Travel Agents and Tour Operators (MATATO) launched Maldives Finder 2025, a comprehensive travel guide. This magazine promotes the Maldives’ rich culture, scenic landscapes, and tourism offerings. It aims to increase the country’s visibility, providing essential information for travelers.

Additionally, Travelution Magazine, the third edition, was also unveiled at WTM. Published by The Travel Guys, this resource helps travel professionals stay updated on the latest tourism developments in the Maldives.

Strengthening Infrastructure and Partnerships

Manta Air has partnered with Kaani Hotels and Resorts to provide luxury seaplane transfers for guests traveling to North Ari Atoll. This partnership ensures seamless transfers, elevating the guest experience. Known for its comfort and reliability, Manta Air enhances the arrival and departure process, showcasing the Maldives’ beauty from the skies.

In addition, Velana International Airport is expanding. A new terminal, set to open in 2025, will accommodate up to 7 million travelers annually. The airport’s growth supports the Maldives’ rising tourism demand.

Looking Ahead

The Maldives’ participation at WTM London 2024 reflects its commitment to growth, sustainability, and innovation. The country is positioning itself as a leading destination for a variety of traveler needs. Campaigns like “World’s Biggest Giveaway” and the rebranding of Addu City aim to attract visitors in 2025 and beyond.

By focusing on sustainability and diversifying tourism offerings, the Maldives is set to remain a top global destination for years to come.

Feature image by Visit Maldives

Sun Siyam Olhuveli Maldives brings a fresh twist to Easter celebrations with a creative LEGO-themed experience from April 20th to 25th, promising an exciting holiday for guests of all ages. The celebration offers a vibrant mix of creativity, family adventure, and entertainment across the resort’s pristine beaches and venues. Additionally, special performances by award-winning magician Yollin Lee and internationally acclaimed DJ and rapper Ironik will add to the excitement.

Exciting Entertainment Lineup

Sun Siyam Olhuveli enhances the experience even further with a sensational lineup of entertainment. Yollin Lee, an international champion magician known for his award-winning sleight-of-hand performances, will dazzle guests with his mesmerizing illusions. Furthermore, DJ Ironik, a renowned British DJ, producer, and rapper who helped shape British urban music, will bring his signature beats to the resort, ensuring a night to remember.

Interactive Family Activities

The festivities kick off with a LEGO-themed Easter egg hunt at Sunrise Beach, followed by engaging LEGO workshops where families can unleash their creativity. As the sun sets, the Lagoon Bar Deck hosts an evening show filled with music, dance, and dazzling lights to mark the grand opening. Throughout the celebration, guests can enjoy a variety of interactive activities. For example, the Mosaic Challenge invites participants to construct a giant LEGO masterpiece, while kids can compete in the classic Egg Rolling competition at Milano Beach. Moreover, Easter brunch at Island Pizza and an exclusive Easter BBQ at Water Sports Beach will offer culinary delights, complemented by a Family Sandcastle Competition.

The fun doesn’t stop there. Guests can also enjoy activities like egg painting, a LEGO hunt, and Easter cookie decorating. Additionally, the Egg Spoon Race, which takes place across multiple beach locations, will add a lighthearted competition, while a special Easter cocktail will bring the celebration to a memorable close.

Exclusive Offers for a Perfect Getaway

For those seeking a more enhanced experience, exclusive promotions such as the Family Fun Holiday package, Easter BBQ, and Water Sports Beach Carnival will be available for an additional cost. In addition, families can enjoy 30% off all kids’ activities, making it the perfect time for a sun-soaked, adventure-packed holiday.

This Easter, treat yourself to a luxurious escape! Book a grand villa by April 20, 2025, for stays through December 23, 2025, and unlock exclusive perks—50% off à la carte dining, airport transfers, and a complimentary couple’s massage with a four-night stay. Furthermore, extend your stay to five nights in a pool villa and enjoy free round-trip transfers. Plus, enjoy irresistible discounts on room upgrades, water sports, and a romantic diving experience. To take advantage of this offer, visit Easter Offer at Sun Siyam Olhuveli.

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