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JOALI Maldives Unveils Easter Celebrations Where Wonders Soar

JOALI Maldives family holiday

JOALI Maldives, the Maldives’ premier art-immersive destination, will launch its Easter celebrations for 2025 under the theme “Where Wonders Soar.” This captivating concept draws inspiration from the Painted Lady Butterfly, renowned for its incredible migrations to the world’s far-flung corners. Guests are invited to embrace their own transformative journey of freedom and exploration during this Easter season, which will take place from April 11th to 21st, 2025. With an array of festive activities, the island promises an immersive experience that will ignite curiosity, foster creativity, and inspire connections among guests of all ages.

Shifaz Hassan, the General Manager of JOALI Maldives, expresses excitement about the upcoming event, saying:

“We look forward to welcoming new and returning guests to our Island of Joy, to find beauty in hidden places with their loved ones this Easter season. For an experience unlike any other in the destination, our art-immersive island and the specialty programming allows guests of all ages the opportunity to explore the island’s endless creative possibilities in their own way.”

Gourmet Easter Experiences: Chef Gonzo Jimenez and Chef Alex Webb

A key highlight of JOALI Maldives’ Easter celebrations is the arrival of world-renowned pastry chef and chocolatier Chef Gonzo Jimenez. Known for his work on Netflix’s “Bakesquad” and his commitment to sustainability, Chef Jimenez will lead a week-long residency from April 16th to 23rd. Guests will have the unique opportunity to learn the art of chocolate-making and savor indulgent desserts inspired by the Painted Lady Butterfly theme. Highlights of his residency will include chocolate masterclasses for both children and adults, as well as the chance to enjoy a limited-time dessert curated by Chef Jimenez himself, ensuring an Easter experience filled with sweetness and artistry.

Additionally, the resort will welcome back acclaimed chef Alex Webb, a trailblazer in the culinary world and winner of BBC’s MasterChef: The Professionals. From April 19th to 21st, Chef Webb will present a specially designed five-course menu, bringing his signature bold flavors and inventive cooking techniques to the island. His “Flavours of Joy Gourmet Dinner” promises to be a highlight of the Easter festivities, offering an unforgettable dining experience.

Curated Activities and Experiences for All Ages

Art and Creativity: As an art-immersive island, JOALI offers guests a chance to participate in eco-friendly art classes that focus on recycling and sustainability. Guests can try their hands at ceramic crafting, transforming recycled glass bottles into hand-painted vases, or creating spring-inspired artwork in the “Spring Reflections” class. Additionally, other activities will include fluid painting, Easter egg and chocolate bunny decorating, and exploring the island’s butterfly sanctuaries.

Culinary Delights: Beyond Chef Webb’s exquisite five-course meal, guests can enjoy a special Easter breakfast and an extravagant buffet-style Easter Feast, featuring both signature JOALI dishes and beloved holiday classics. Throughout the week, guests can also look forward to themed dinners such as Good Friday breakfast, Sundowner Reception, Sushi by the Sea, and the indulgent “Love of Levant” six-course wine-paired dinner. Moreover, other culinary experiences include a Street Food Fiesta, an Old World Wine Dinner, and a five-course feast at the resort’s over-water Japanese-Peruvian restaurant, Tastes of Soake.

Adventure and Exploration: Guests can make the most of JOALI’s stunning natural surroundings by embarking on various land and sea adventures. From the serene “Seas of Gold” sunset cruise to exhilarating jet-skiing and efoil electric board experiences, there’s no shortage of excitement. Families can also join in on the fun with a variety of challenges, including the Easter Football Cup game.

Wellness Retreats: JOALI BEING, the resort’s wellness destination, will offer an array of wellness experiences, designed to align with the themes of rebirth, wonder, and transformation. Guests can engage in mindfulness activities such as gratitude meditation, cacao ceremonies, and various yoga classes, including aerial yoga and Yin Yoga.

Children’s Easter Adventures at the Muramas Kids Club

Families are sure to find joy in the many activities planned for younger guests at the Muramas Kids Club. This Easter, children will be entertained by a host of imaginative adventures, including:

  • Rainbow Doodles: A creative activity where children can decorate Easter-themed items like eggs and bunnies, using colorful markers to express their artistic flair.
  • Easter Bunny Quest: A fun-filled family Easter egg hunt, where the whole family can join in the excitement and track down hidden treasures with the Easter Bunny.
  • Floating Fun: A bubble party on the beach, where children can chase and pop shimmering bubbles of all sizes, bringing endless joy.
  • Galactic Explorers: Stargazing with the resort’s in-house astronomer, giving kids the chance to explore the night sky and observe planets, constellations, and more.
  • Movie Under the Stars: A magical evening spent watching a movie on the beach, surrounded by the soothing sounds of the waves and the sparkle of the night sky.

The JOALI Maldives Experience: A Celebration of Joy and Sustainability

JOALI Maldives continues to lead the way in luxury travel with its unique blend of elegance, creativity, and commitment to sustainability. The resort’s philosophy of joie de vivre—the joy of living—shines through in every aspect of the guest experience, from its beautifully crafted over-water and beach villas to its bespoke services, including the personal touch of a “Jadugar” for each guest. With a strong dedication to environmental responsibility, JOALI Maldives offers an exceptional experience, combining innovative dining, immersive art programs, and its holistic wellness destination, JOALI BEING Cure, to redefine what luxury truly means.

mAs the resort welcomes guests this Easter and beyond, JOALI Maldives promises an extraordinary retreat that goes beyond relaxation. Guests are invited to immerse themselves in a world of creativity, adventure, and indulgence, all while making lasting memories and experiencing transformative moments. Whether exploring the island’s artistic offerings, indulging in unique culinary delights, or enjoying family-friendly activities, JOALI Maldives ensures every visit is filled with joy and discovery, offering an unparalleled escape where luxury and sustainability coexist harmoniously.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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