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JTB LookTours Concludes Digital Marketing Campaign to Promote Maldives in Japan

JTB LookTours Concludes Digital Marketing Campaign to Promote Maldives in Japan
The JTB LookTours campaign aimed to promote Maldives as one of the safest destinations for Japanese tourists to travel post-pandemic

JTB LookTours concludes a month-long digital marketing campaign to promote the Maldives in Japan. Held from 20th September to 25th October 2021, the campaign aimed to promote the Maldives as one of the safest destinations for Japanese tourists to travel post-pandemic, following the lifting of travel restrictions in Japan.

JTB is the biggest tour operator in Japan and is also of the key players for Japanese travellers to the Maldives. Their major brand “JTB Look Tours” targets their affluent customers and honeymooners throughout Japan.

During the digital marketing campaign for the Maldives, JTB organized webinars to engage potential travellers from Japan to the Maldives, informing them of the latest information relating to the Maldivian tourism industry. They promoted the Maldives as a top-of-the-mind destination, market the tourism products (resorts, guesthouses, hotels and liveaboards) and experiences unique to the destination.

The JTB LookTours digital media campaign reached approximately 279,000 viewers on social media. It will help gain extra followers for Visit Maldives Japan’s social media by the application procedure for this event which prompts viewers to follow Visit Maldives Japan’s accounts on Facebook or Twitter. The followers will also be required to share and retweet the campaign posts.

In 2019, a total of 44,251 travellers arrived from the Japanese market ranking Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel. Due to this, the Maldives has witnessed a drastic drop in the number of travellers arriving from Japan.

Visit Maldives aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel. Activities in the pipeline for the Japanese market include media and celebrity familiarization trips, and social media campaigns.

Feature image by Sheraton Maldives

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Earth Week at Oaga Art Resort: Connect with the Beauty of Nature

Oaga Art Resort is getting ready to celebrate Earth Week with Nature's Embrace!

Oaga Art Resort is dedicating a week to connecting with the beauty and wonder of the planet! In celebration of Earth Week, the resort is curating a programme with meaningful experiences and deep appreciation for the Earth from March 21st to 27th, 2024.

Earth Week Specials at Oaga Art Resort

On March 21st, the resort will celebrate Poetry Day to unwind with Earth-inspired creativity. Start your day with a poetic breakfast, followed by a lunchtime fusion of traditional Maldivian Boduberu beats and poetry called ‘Farihi’. As the sun goes down, guests are invited to enjoy poetry reading and a captivating performance by local duo ‘Something Lovely’.

On March 22nd, guests can enjoy a Boduberu jam session at lunch. As the nighttime falls, witness the artistry of a sand artist as they create their magic on the Raa Baa deck.

On March 23rd, Connect with Nature in a mindful way. As part of the Earth Hour, a candlelit Earth meditation and Sound healing session will be hosted. Guests can also savour a delicious Earth-conscious buffet and enjoy unplugged music around a bonfire! Additionally, a special coral planting cocktail will take place at sunset. At this event, guests can also help plant 60+ coral frames in Oaga’s reef nursery. The project is carried out in partnership with Coralive, aiming to completely resort to the house reef by 2028.

Celebrate Holi with an Eco Twist on March 25th. Create stunning sand mandalas and participate in the traditional Full Moon ritual. Oaga Art Resort will also be hosting a glow-in-the-dark Holi Full moon party with minimal lighting!

Reflect and reminisce under the stars on March 26th. Cuddle up for a captivating movie night! The Grand Finale, with World Theatre Day will be hosted on March 27th. The resort will be hosting a puppet show in addition to live performances by the Sky Rock band. End the night with a special Earth-themed solo performance at the Kaa Kada dinner in celebration of World Theatre Day.

Earth Week and so Much More!

Guests are welcome to enjoy these activities and so much more at Oaga. The resort is all about fun, creative and new experiences. The Earth Week celebrations are weaved into the activities throughout Oaga Art Resort during this period. Oaga Art Resort is the perfect spot for an all-inclusive getaway. The Greatest All-inclusive plan redefines your resort experience!

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