JTB LookTours concludes a month-long digital marketing campaign to promote the Maldives in Japan. Held from 20th September to 25th October 2021, the campaign aimed to promote the Maldives as one of the safest destinations for Japanese tourists to travel post-pandemic, following the lifting of travel restrictions in Japan.
JTB is the biggest tour operator in Japan and is also of the key players for Japanese travellers to the Maldives. Their major brand “JTB Look Tours” targets their affluent customers and honeymooners throughout Japan.
During the digital marketing campaign for the Maldives, JTB organized webinars to engage potential travellers from Japan to the Maldives, informing them of the latest information relating to the Maldivian tourism industry. They promoted the Maldives as a top-of-the-mind destination, market the tourism products (resorts, guesthouses, hotels and liveaboards) and experiences unique to the destination.
The JTB LookTours digital media campaign reached approximately 279,000 viewers on social media. It will help gain extra followers for Visit Maldives Japan’s social media by the application procedure for this event which prompts viewers to follow Visit Maldives Japan’s accounts on Facebook or Twitter. The followers will also be required to share and retweet the campaign posts.
In 2019, a total of 44,251 travellers arrived from the Japanese market ranking Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel. Due to this, the Maldives has witnessed a drastic drop in the number of travellers arriving from Japan.
Visit Maldives aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel. Activities in the pipeline for the Japanese market include media and celebrity familiarization trips, and social media campaigns.
