Search
Close this search box.

Kaimoo Travels and Hotel Services Reaffirms Support for Addu City Development

Kaimoo Travels and Hotel - Equator Village

Kaimoo Travels and Hotel Services Pvt. Ltd. has reaffirmed its longstanding dedication to the development of Addu City, emphasizing its role as a committed stakeholder in the region’s progress. The company, which has proudly operated Equator Village Maldives for more than two decades, believes that Addu’s continued growth not only supports the local community but also strengthens the long-term success of the resort.

Equator Village Maldives currently operates under a valid lease agreement with the Ministry of Tourism. The agreement, originally signed in 1999 and later renewed in 2017, covers the full compound of the resort. However, parts of this leased area now overlap with the proposed route of a new road project in Addu.

Key Infrastructure at Risk Due to Overlap

Importantly, the overlapping zone includes vital infrastructure and operational facilities. These consist of the resort’s kitchen, staff accommodation, staff mess, resort laundry, garage, staff recreation area, and the guests’ squash court. Collectively, these elements are essential to the daily functioning of the resort. Therefore, any disruption to them could significantly impact operations.

Over the years, Kaimoo has maintained consistent dialogue with the Ministry of Tourism. In fact, the company has proactively proposed solutions aimed at supporting both the resort’s continued operations and the strategic development objectives of Addu City. Furthermore, Kaimoo has demonstrated a willingness to adapt, recognizing that both tourism and infrastructure development are crucial for the region’s future.

Commitment to Cooperation and a Fair Resolution

Moreover, the company remains fully committed to working closely with the Ministry to reach a fair and timely resolution. It is confident that through open communication and collaboration, a mutually beneficial outcome can be achieved.

Despite the current challenges, Kaimoo stands by its belief that compromise and partnership are key. Accordingly, the company has emphasized its readiness to be part of a constructive solution that accommodates both the resort’s operational needs and the city’s development plans.

Kaimoo reiterated its broader commitment to Addu’s progress. By contributing positively to both the local economy and the national tourism landscape, the company aims to support not only Addu’s growth but also the continued advancement of the Maldives as a whole.

Feature Image: Equator Village Maldives

Ad - immaldives.com

Latest

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

Ad - immaldives.com
No more posts to show