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Katrina Kaif Named Global Brand Ambassador for Maldives

Katrina Kaif - the Bollywood actress named Maldives Global Brand Ambassador

Bollywood superstar Katrina Kaif, acclaimed Indian actress and successful entrepreneur, has officially been appointed as the new Global Brand Ambassador for the Maldives. This exciting collaboration, announced by Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), comes in the wake of the highly anticipated Maldives Summer Sale Campaign 2025. This campaign aims to attract discerning international travelers seeking luxury Maldives holidays, unmatched natural beauty, and unforgettable island experiences.

Katrina Kaif Joins the Sunny Side of Life as Maldives Ambassador

Katrina Kaif brings her star power, vast global appeal, and a dedicated fan base to her ambassador role. She is celebrated not only as one of the most talented Bollywood actresses but also as a dynamic female entrepreneur in entertainment. Katrina has earned prestigious accolades like the Forbes Icon of Excellence Award. Her influence spans film, business, and lifestyle sectors. This makes her an ideal representative for the Maldives’ brand.

Her appointment marks a significant step in boosting the Maldives’ profile as a world-leading luxury travel destination. Experts highlight how her role will strengthen the Maldives’ reach in key markets. This is especially important among Indian and international luxury travelers.

Reflecting on her new role as the face of the Sunny Side of Life campaign, Katrina Kaif said:

“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Visit Maldives Prepares for a Strong Summer 2025 Season

The partnership with Katrina Kaif fits perfectly into Visit Maldives’ strategy to enhance its visibility during the busy summer travel period. The Maldives Summer Sale Campaign focuses on enticing luxury vacationers and families alike. It offers exclusive deals on resorts, boutique guesthouses, and other accommodations.

MMPRC CEO and Managing Director Mr Ibrahim Shiuree expressed his enthusiasm about Katrina’s appointment:

“We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”

Key Features of the Maldives Summer Sale Campaign 2025

  • Exclusive deals on luxury resorts, boutique hotels, and family-friendly accommodations across the Maldives
  • Target markets include the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India
  • Tailored experiences designed for travelers looking to book unforgettable Maldives summer holidays

This campaign supports Visit Maldives’ goals to increase bookings. It also aims to maintain the country’s status as the top global holiday destination.

Recent Cultural Collaboration with Farah Khan

Expanding its reach in India, Visit Maldives recently collaborated with renowned Indian filmmaker and TV personality Farah Khan. She visited the Maldives from June 5 to 8, 2025, to film a special cultural video series capturing island life during Eid al-Adha celebrations. Her upcoming YouTube vlog and short videos will offer Indian and South Asian audiences an intimate look at the Maldives beyond luxury resorts. They will showcase its authentic traditions, vibrant communities, and rich cultural heritage.

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Pullman Maldives Maamutaa Unveils Vibrant House Reef and Celebrates with Aqua Week 2025

Maamutaa House Reef unveiled at Pullman Maldives Maamutaa Resort

Pullman Maldives Maamutaa warmly invites guests to discover an extraordinary underwater world just meters from its shore. Recently, the resort unveiled the Maamutaa House Reef, a thriving marine ecosystem known for its rich biodiversity and easy accessibility. In fact, it’s one of the Maldives’ finest snorkeling and diving spots, just a short swim away.

To celebrate this exciting milestone, Pullman Maldives Maamutaa is gearing up to host Aqua Week 2025 from 13 to 20 July. During this week-long event, the resort brings together underwater exploration, environmental care, and creative marine experiences designed to inspire and engage guests of all ages.

What to Expect During Aqua Week 2025

Aqua Week also marks the official launch of the resort’s Seagrass Mapping & Awareness Project and offers guests unique chances to connect with the ocean like never before:

  • First, guided snorkeling tours invite guests to collect visual data on seagrass habitats while learning about their important role in the marine ecosystem.
  • Then, there are underwater content workshops led by Insta360, where guests get hands-on experience capturing vivid 360-degree marine footage.
  • Plus, underwater scooter rides powered by Edge K5 add a fun and thrilling twist to reef exploration.
  • On top of that, certified mermaid Gloria Xue hosts mermaid classes and performances, including fantasy-themed photoshoots and live shows at the Aqua Villa.

Altogether, this vibrant week blends sustainability, storytelling, and technology, encouraging guests to explore and protect the ocean in fresh and immersive ways.

Seagrass Mapping & Awareness Project: Protecting Marine Life

At the core of Pullman Maldives Maamutaa’s environmental efforts is its three-phase Seagrass Mapping & Awareness Project, which forms part of the resort’s commitment to sustainability under the Green Globe program. Seagrass meadows play a vital role in supporting young marine species and soaking up carbon, making their conservation absolutely crucial.

The project timeline is as follows:

  • Phase 1 (July) focuses on seagrass identification and mapping alongside resort staff and guests.
  • Then, in Phase 2 (August and September), guest-led snorkeling excursions help gather images and raise awareness.
  • Finally, Phase 3 (October) will feature the premiere of a short documentary highlighting the project’s findings and impact.

Throughout this process, guests are invited to actively take part in this meaningful conservation initiative, turning their vacation into a valuable contribution toward ocean health.

Maamutaa House Reef: A Living Marine Wonderland

Just 100 meters from the resort’s beach lies the newly revealed Maamutaa House Reef, a vibrant underwater habitat bursting with life and color. This reef stands out as a rare gem in the Maldives, offering exceptional biodiversity along with easy access. Visitors can spot green and hawksbill turtles, blacktip and whitetip reef sharks, colorful schools of parrotfish and angelfish, and sometimes eagle rays and octopuses, all within easy reach of the resort.

“This reef is not only accessible, it’s alive,” shares the resort’s marine biologist. “Guests don’t need to travel far to witness marine wonders. It’s an ecosystem that inspires awe and action.”

The journey to the reef is part of the adventure itself. Guests glide through flourishing seagrass meadows, essential habitats for marine life before reaching the reef’s drop-off. Here, hard and soft coral formations flourish, nurtured by the atoll’s natural geography and nutrient-rich ocean currents.

Signature Reef Experiences for Every Guest

The Maamutaa House Reef forms the foundation for a variety of engaging activities that suit all ages and experience levels, including:

  • Marine biologist-led guided snorkeling tours
  • Discover Scuba Diving (DSD) sessions launched right from the beach
  • Night snorkeling under UV lights, revealing stunning biofluorescent marine life
  • Citizen science programs focused on seasonal seagrass research
  • Kids’ Ocean Explorers, a fun and educational program designed for young marine enthusiasts

Whether guests are first-time snorkelers or seasoned divers interested in marine research, Pullman Maldives Maamutaa offers effortless access to unforgettable ocean adventures, with no boat rides or long transfers needed.

Pullman Maldives Maamutaa is clearly setting a new standard for reef access, sustainability, and immersive marine experiences. For travelers eager to explore the Maldives through education, conservation, and discovery, this house reef, along with everything it inspires, offers a journey truly worth taking.

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