This June, Virgin Atlantic Holidays and luxury hospitality group Atmosphere Core launched an immersive retail campaign to bring the magic of the Maldives directly to customers in the UK. For two weeks, 34 Virgin Atlantic Holidays retail locations transform into tropical showcases of some of the Maldives’ most sought-after resorts, offering travellers an exciting preview of island life even before their trip begins.

Instead of relying solely on digital browsing, potential holidaymakers can now explore the unique offerings of nine Maldives resorts in person. Through interactive displays, expert consultation, and curated visuals, each location guides customers toward finding their ideal island experience, with Atmosphere Core’s renowned all-inclusive resorts providing luxury and ease for every traveller. Whether they want barefoot luxury, a romantic overwater retreat, or a vibrant family adventure.

Inside the Experience: What Customers Can Expect

To make choosing a Maldives resort more intuitive, the campaign presents three carefully curated collections, each representing a distinct style of travel under Atmosphere Core’s umbrella.

The OZEN Collection: Ultra-luxury private islands

• OZEN LIFE Maadhoo
• OZEN RESERVE Bolifushi

Atmosphere Hotels & Resorts: Five-star destinations for couples and families

• Atmosphere Kanifushi
• Raaya by Atmosphere
• VARU by Atmosphere

Colours of OBLU: Affordable experience-rich escapes

• OBLU SELECT Sangeli
• OBLU SELECT Lobigili
• OBLU NATURE Helengeli by SENTIDO
• OBLU XPERIENCE Ailafushi

Each store sparks imagination and encourages exploration. Visitors compare resort styles, browse accommodation types, learn the difference between beach villas and overwater suites, and gain clarity on travel logistics like whether the resorts are accessible by seaplane or speedboat. This helps travellers make informed choices that match their expectations.

Why Expert Guidance Still Matters

While travellers find online resources useful, many prefer the reassurance of speaking with knowledgeable staff. That’s why this campaign brings trained resort specialists directly into the conversation. As Paul Truss, UK Head of Product at Virgin Atlantic Holidays, explains:

“When it comes to big ticket destinations like the Maldives, we know that many of our customers love to hear the advice of the experts. Whether it’s over water villas versus beach villas, or seaplane transfers versus boats, understanding the nuances of the Maldives can be key to making the right choice. To assist guests when booking their Maldives escape, Virgin Atlantic Holidays is delighted to team up with Atmosphere to present examples of their guest experiences that are not to be missed. With the widest variety of resorts to suit every budget, thanks to their unique Holiday Plan all-inclusive concept, our retail teams are ready to welcome guests and share in-depth information that will turn your good holiday into an unforgettable great one.”

Thanks to this hands-on approach, travellers walk away not only inspired but also confident in their decision-making.

The Atmosphere Holiday Plan: What’s Included?

At the heart of the partnership lies the Atmosphere Holiday Plan, a fully inclusive concept that extends well beyond the basics of traditional all-inclusive offerings. This plan removes uncertainty and enhances the overall value of the experience.

Here’s what guests receive:

• Seamless round-trip seaplane or speedboat transfers
• All meals and drinks, including premium beverage selections
• Guided excursions, such as dolphin cruises and local island visits
• Complimentary non-motorised watersports
• Spa treatments and curated wellness activities
• Marine adventures, cultural experiences, and daily entertainment

Because this plan suits a wide range of travel styles, it helps guests avoid hidden costs while customising their experience, whether they are honeymooners looking for serenity, families travelling with kids, or solo adventurers seeking connection.

Stéphane Laguette, Chief Commercial Officer at Atmosphere Core, shared insight into the brand’s approach to inclusive luxury:

“As the popularity of the Maldives continues to grow at pace with multigenerational appeal, at Atmosphere Core we have crafted our fully inclusive Holiday Plans to cater for all needs and budgets. With our three distinct brands, we offer options for every traveller, ranging from entry-level affordable luxury, to stunning mid-scale five-star private islands, to premium-class five-star-plus exclusive escapes.”

This versatility, combined with thoughtful pricing and curated experiences, ensures that travellers no longer see the Maldives as only for the ultra-wealthy but as an accessible and enriching destination for many.

The Takeaway: A Taste of Paradise, Closer Than You Think

This collaborative showcase between Virgin Atlantic Holidays and Atmosphere Core brings the spirit of the Maldives closer than ever to UK travellers. By combining immersive retail experiences with expert advice and authentic resort previews, the campaign helps travellers envision and plan the escape that suits them best.

If the turquoise waters, the all-inclusive ease, or the sense of discovery that island life offers draws you, this limited-time event provides a rare opportunity to begin your journey before you even pack your bags.

Feature Image: Atmosphere Kanifushi