Coumba Sène named director of marketing at Le Méridien Maldives

Le Méridien Maldives Resort & Spa appointed Coumba Sène as its new Director of Marketing and Communications. In this role, Coumba manages the resort’s marketing and communication strategies. Her primary goal is to enhance the brand’s visibility through both traditional and digital media channels.

Reflecting on her appointment, Coumba Sène shared her enthusiasm for joining Le Méridien Maldives Resort & Spa:

“I am thrilled to join the team at Le Méridien Maldives Resort & Spa, a property renowned for its breathtaking location and dedication to delivering exceptional guest experiences. I look forward to collaborating with the team to further elevate the resort’s visibility and connect with travelers seeking memorable stays.”

As the new marketing director of this luxurious resort, Coumba focuses on promoting the resort’s unique offerings. These include its vibrant culinary experiences, luxurious overwater villas, sustainability initiatives, and curated guest experiences that highlight the Maldives’ natural beauty. Her global experience and strategic expertise help engage international markets, ultimately enhancing the resort’s global presence.

Coumba Sène brings years of experience from her leadership roles across Morocco, Cabo Verde, Qatar, and Seychelles. Throughout her career, she built a strong background in strategic marketing, public relations, and digital communication. She specializes in brand positioning and market engagement. Fluent in five languages, Coumba’s international experience plays a vital role in reaching new audiences and expanding the resort’s appeal.

About Le Méridien Maldives Resort & Spa

Le Méridien Maldives Resort & Spa sits on the tranquil Thilamaafushi Island in the Lhaviyani Atoll. The resort offers a five-star, eco-conscious experience, blending luxury with the Maldives’ natural beauty. It features 134 villas, each surrounded by lush tropical foliage and offering stunning ocean views. The villas perch above clear waters, providing guests with a sense of privacy and serenity. The resort also lies next to a pristine lagoon, home to a vibrant coral reef that teems with marine life. This makes it an ideal destination for nature lovers who wish to explore the underwater world.

Le Méridien Maldives Resort & Spa follows the European philosophy of “Savouring the Good Life.” It offers a variety of cultural and lifestyle programs to engage guests. Four restaurants and two bars serve a range of culinary delights, from fresh seafood to local flavors. These dining experiences encourage guests to indulge and savor every moment. Le Méridien Maldives blends natural beauty and refined luxury, allowing guests to fully immerse themselves in the tranquility of the Maldives.

In a headline-making feat, President Dr Mohamed Muizzu of the Maldives set a new world record for the longest press conference by a sitting world leader, speaking for an astonishing 14 hours and 54 minutes. He began at 10:00 a.m. on Saturday and continued well past midnight into Sunday. The event, held on World Press Freedom Day, featured President Muizzu actively answering questions from journalists and the public, pausing only briefly for prayer.

Previously, Ukrainian President Volodymyr Zelensky had held the record after speaking for 14 hours in 2019 during a similar Q&A format. Before that, Belarusian leader Alexander Lukashenko claimed the title with a seven-hour conference. Now, with this new milestone, President Muizzu not only made headlines but also added another chapter to the Maldives’ history of record-setting leadership, such as the famous underwater cabinet meeting in 2009 that highlighted climate change.

Economic Reforms Impacting the Tourism Sector

Throughout the nearly 15-hour exchange, President Muizzu addressed a wide array of topics. Most notably, he discussed recent changes in the nation’s economic framework that directly affect the travel industry. For instance, he highlighted the new Foreign Exchange Act, introduced in January 2025, which requires tourism-related foreign earnings to go through official banking channels. According to President Muizzu, this move has already brought USD 214 million into the formal system this year. As a result, it has helped stabilize foreign reserves and improve access to foreign currency for travelers.

Maldives 2.0: A Vision for Digital Transformation

In addition, President Muizzu introduced “Maldives 2.0,” a digital transformation initiative designed to modernize public services and reduce corruption. These are steps that aim to streamline experiences for both locals and international visitors. Moreover, he explained that this initiative includes partnerships with countries like Estonia to build a stronger digital infrastructure. From healthcare improvements to digitalized governance, the plan reflects how the Maldives intends to better serve residents and guests alike.

Ultimately, with its turquoise waters and coral islands continuing to attract global attention, the Maldives is not just evolving as a luxury destination but also strengthening its position as a leading destination for travelers seeking both natural beauty and innovative progress.

Le Méridien Maldives Appoints Coumba Sène as Director of Marketing

About Le Méridien Maldives Resort & Spa

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